How To Promote Your New Product With A Hunting Product Review

A hunting product review is a great way to spread the word about your new product.

The key benefits of a hunting gear review are:

• Hunting gear reviews are often used by consumers when determining which product to purchase.
• A hunting product review provides a credible third-party endorsement.
• Product reviews offer new product marketing opportunities at a low cost.
• Field testing results are often printed in high circulation magazines, reaching hundreds of thousands of potential consumers.
• Retail buyers read product reviews to learn about the latest new products to add to their stores.

To get your product placed in a hunting product review, you’ll want to first create a press release that includes all the pertinent facts and details about your product.  You may want to include specifications including size, weight, color, material description, and manufacturer’s suggested retail price. It’s important that your press release is written in the standard format. Use spellcheck and proofread your press release carefully for typographical errors, grammar and punctuation. A professional presentation is expected and will increase your chances of being successfully included in a hunting product review. If you need help creating a press release in the correct format, you can hire a public relations firm to create the document for you or handle the entire process for you.

The next step seems obvious, but some people skip over this important step. You should field test your hunting gear yourself. You don’t want to submit a flawed product to a magazine, have it fail and have a critical product review written. Test your gear under rigorous conditions, appropriate terrain and over a lengthy duration of time. If you’re promoting your product as waterproof, know that the testers will test the product for that particular attribute. If you have any question about the quality of your product after your own field test, make adjustments to remedy the product issue before you provide product for testing by experienced hunting gear reviewers. If your product is available in a variety of sizes, make sure you have production samples in the size range of potential testers.

Next, you or your publicist need to contact the editors or writers at hunting publications.  A pr firm, like Firefly Publicity, that specializes in the hunting market will already have relationships with publications and their staff.  Don’t expect that writers or editors will immediately return your call or email. They are busy with existing assignments and are inundated with similar calls and emails from other companies – including your competitors.

It’s important to manage your expectations. You or your pr firm will not get instant results. Even after your call or email is returned, many publications have editorial calendars and stick to that schedule for hunting gear reviews, i.e. Scopes in November.  You also need to allow time for shipping the product or products to testers. The testers have to use the product during realistic conditions and write up their results. The article is usually written and submitted to the editor 3-4 months prior to the issue date.

When your product is featured in a hunting product review, buy copies of the magazine for your sales team to show retailers or email links to the on-line article. It’s just as important to leverage the press coverage as it is to obtain it in the first place. Tell your retailers the circulation of the publication so they know how many people are seeing your hunting product review.

A public relations firm can also provide media coverage values so you can see the approximate dollar value of the hunting gear review. When you hire a pr firm, you’ll see that the press coverage value you receive from their efforts will  be greater than the fees or retainer that you pay them. If the coverage value is greater than their fees, either the pr firm isn’t doing a good job or your product isn’t a good fit for a public relations effort.

“You should check your inventory levels on the products that receive a positive hunting product review,” says Kim Emery of Firefly Publicity.  “In many cases, the review leads to increased sales and demand for product.”

Irish Setter Gives Over $10,000 To The Breast Cancer Research Foundation

Donation Based On Sales of Irish Setter Ladyhawk Women’s Hunting Boots RED WING, MN (October 2009) — Irish Setter is donating over $10,000 to The Breast Cancer Research Foundation® in 2009. The donation is part of a year-round program developed by Irish Setter in 2008. Irish Setter donates a percent of each Ladyhawk women’s hunting boot purchase to TBCRF. The boots not only benefit a worthy cause – they also aim to improve the fit, comfort and performance of the sportswoman with its unique design and fit. While most women’s hunting boots are nothing more than modified men’s boots, the Irish Setter Ladyhawks have been specifically created for women. Irish Setter developed a last that is shaped and detailed to provide superior fit for women. From a lower volume heel cup, to adjusted arch support to a more accommodating collar, the detail in these boots is geared toward higher performance and comfort for women. The Irish Setter Ladyhawk series includes the Ladyhawk #3886 which features 600 grams of Thinsulate Ultra insulation and brown on brown leather/nylon uppers. For hunters who need more insulation, the Ladyhawk #3887 contains 1000 grams of Thinsulate Ultra insulation in a Mossy Oak Break Up Camo/Brown leather package. The camo versions include a camo-wrapped EVA midsole. Irish Setter has also created a women’s specific snake boot for hunting in snake territory The Ladyhawk Viper #4886 is a 15” knee boot featuring Realtree All-Purpose camo, 200 grams of Thinsulate Insulation, SnakeGuard, ScentBan, easy on/off side zipper and Ultra Dry waterproof construction. All Ladyhawks shares the streamlined silhouette, design details and proven performance features. The boots are available in women’s sizes Medium 5-11 and start at $109. “We’re pleased with the response to our women’s hunting boot line and this initiative with The Breast Cancer Research Foundation, ” explained Irish Setter Brand Manager, Mark Dinndorf. The Ladyhawk boots are available now at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

About Irish Setter Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. ###

Editor’s Note: Visit www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 3886, 3887, 4886.

“Cajuns” Sweep Redfish Awards

Cajun Phil & Captain Kevin Broussard Win Redfish Cup Championship 2009

LAKE CHARLES, LA (September 2009) – Fresh off winning Redfish Cup 2009 Team of the Year two weeks ago, Redfish Cup veteran anglers  Capt. Kevin and Cajun Phil Broussard from Lake Charles, LA, weighed in 9.27 pounds of redfish Sunday to be crowned kings of the Crown Royal Redfish Cup Championship presented by Academy Sports & Outdoors in Pensacola, Florida. They competed with the top 21 teams in this regular-season finale.

The father-son team’s high tide strategy paid off handsomely with a $50,000 check, championship trophies, a case of Mystik Lubricants JT4 marine oil and two bottles of Crown Royal XR. They were also presented with their Academy Team of the Year trophies presented by Crocs and a $10,000 check.

This was an emotional win for the father-son team.  “I thought winning Team of the Year was as high as we could get,” said Captain Kevin Broussard. “It’s hard to believe all that we have accomplished this year and it means even more fishing with my dad. There is no ego there, nothing but love.” His father, Cajun Phil added,” It just doesn’t get any better than this. We love fishing in the Redfish Cup. We love fishing together, and that’s what family and love is all about.”

Fishing isn’t just a passion for the duo. It’s the family business. Cajun Phil Broussard started his TV show “Outdoors & Fishing” in 1968 with Kevin joining his dad as co-host at age seven in 1974. The show airs on FOX Sports Southwest Network reaching in excess of 20 million households every week. “We’re fortunate to have sponsors onboard who make great products that consistently give us a competitive edge. We’d like to thank the companies who’ve supported Team Broussard this year: American Rodsmiths, Sebile USA, Abu Garcia, Pure Fishing, Haynie Boats, Minn Kota, Hummingbird, Costa Del Mar, PowerPole Shallow Water Anchors, Hopkins Spoons, Bass Assassin Lures, Navionics, Yeti Coolers, Fishing Performance Chip and Justin Boots. We couldn’t have done it without them.”

Ultimately the Redfish Championship was decided on Day 3 with Broussards’ 9.27 pound catch delivering the crown. The Broussards were in fifth place heading into the final day of fishing and battled high tides alongside a field of accomplished competitors.

The Broussard duo has had quite a track record throughout the years in The Redfish Cup. The Broussards secured and maintained a strong position in the 2009 Team of the Year race by consistently weighing in the top 20 at every Redfish Cup tournament. They earned a fourth-place finish in Punta Gorda, FL; placed 18th in Kemah, TX; seventh in Chalmette, LA and 12th at the Biloxi, MS tournament.  Cajun Phil & Captain Kevin were the runners up in the 2008 Academy Team of the Year race with a 10-point spread between them and Mark Sepe and Andrew Bostick. The 2008 season was possibly their most notable season with two second-place finishes in the Hopedale, LA and Port Arthur, TX tournaments, third-place in Port Aransas, TX and a fifth-place finish in the Championship. In 2007 Team Broussard won the Lafitte LA Redfish Cup. They have been named “ESPN Prime Time Players of the Year” and “Prime Time Players of the Week” on three separate occasions.

For more information about Cajun Phil & Captain Kevin Broussard, David West at  videowest@grandecom.net or 210.872.5452

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Media Contact: Kim Emery, Firefly Publicity, kim@fireflypublicity.com, 651.388.7896

Cajun Phil & Captain Kevin celebrate their win at the Redfish Cup Championship

Father-son Broussard team collect $50,000 check for redfish win

Broussards celebrate victory at Redfish Cup Championship 2009

Broussards Crowned Kings of Royal Crown Redfish Cup Championship

Photos courtesy of ESPN Outdoors.

Irish Setter Easton Sweater Knit Offers Sensible European Styling

Irish Setter Easton Sweater Knit

Irish Setter Apparel is introducing the Easton Sweater Knit for Fall 09.

Features:

• Olive
• Men’s sizes: M-3XL
• Suggested retail: $119
• Center back length measures 28″ on size large
• 40% wool, 30% acrylic, 23% cotton, 7% nylon
• Sherpa lined
• Ribbed waistband, cuffs and stand collar
• Lower welt pockets

About Richlu Manufacturing

Richlu was founded in 1939 and is a 100% family owned company located in Winnipeg, Canada. It has a history of building extremely durable work wear that has endured the harsh Canadian winters for decades. Richlu has evolved over the years and has become the largest maker of work wear in Canada and enjoys a reputation for quality, fit and competitive pricing.Today, Richlu is ISO 9001 certified, operates a major manufacturing facility in Winnipeg and also manufacturers internationally. Warehousing and distribution is done from three locations in Winnipeg and Pembina, North Dakota, with product being shipped to U.S.A., Europe, Japan and from coast to coast in Canada.

About Irish Setter brand

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com.

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Broussard Father-Son Team Win The Redfish Cup Team of the Year Award Consistency Leads to Win for Cajun Phil and Captain Kevin Broussard

Captain Kevin & Cajun Phil Broussard win Redfish Cup Team of The Year 2009

LAKE CHARLES, LA (September 2009) – The Redfish Cup veteran anglers Capt. Kevin and Cajun Phil Broussard from Lake Charles, LA, recently earned the Academy Sports + Outdoors Team of the Year Award presented by Crocs with 187 points, winning by 13 points or 15 pounds over the second place finishers, the Watts brothers.

The Broussards secured and maintained a strong position in the Team of the Year race by consistently weighing in the top 20 at every 2009 Redfish Cup tournament. They earned a fourth-place finish in Punta Gorda, FL; placed 18th in Kemah, TX; seventh in Chalmette, LA and 12th at the Biloxi, MS tournament.

Fishing isn’t just a passion for the duo. It’s the family business. Cajun Phil Broussard started his TV show “Outdoors & Fishing” in 1968 with Kevin joining his dad as co-host at age seven in 1974. The show airs on FOX Sports Southwest Network reaching in excess of 20 million households every week. “We’re fortunate to have sponsors onboard who make great products that consistently give us a competitive edge. We’d like to thank the companies who’ve supported Team Broussard this year: American Rodsmiths, Sebile USA, Abu Garcia, Pure Fishing, Haynie Boats, Minn Kota, Hummingbird, Costa Del Mar, PowerPole Shallow Water Anchors, Hopkins Spoons, Bass Assassin Lures, Navionics, Yeti Coolers, Fishing Performance Chip and Justin Boots. We couldn’t have done it without them.”

“”My dad is my best friend and my fishing partner and that’s why winning this award with him as my partner means the world to me,” explained Capt. Kevin Broussard.”This is the ultimate accomplishment in our sport and achieving it against the teams we compete alongside of at every event just makes it that much better. The Redfish Cup anglers are the best competition anyone could ever hope to fish against.”

“It just doesn’t get any better than this,” said Cajun Phil Broussard. “We love fishing in the Redfish Cup. We love fishing together, and that’s what family and love is all about.”

The Broussard duo has had quite a track record throughout the years in The Redfish Cup. They were the runner up in the 2008 Academy Team of the Year race with a 10-point spread between them and Mark Sepe and Andrew Bostick. The 2008 season was possibly their most notable season with two second-place finishes in the Hopedale, LA and Port Arthur, TX tournaments, third-place in Port Aransas, TX and a fifth-place finish in the Championship. In 2007 Team Broussard won the Lafitte LA Redfish Cup. They have been named “ESPN Prime Time Players of the Year” and “Prime Time Players of the Week” on three separate occasions.

The team now heads to Pensacola, FL. Sept. 25-27 where the top 20 teams after the four regular-season events will contend for the Redfish Cup Championship title. Capt. Kevin and Cajun Phil Broussard will be presented with their Academy Team of the Year trophies presented by Crocs and their $10,000 check on Friday, Sept. 25 during the weigh-ins.

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Media Contact: Kim Emery, Firefly Publicity, 651.388.7896, kim@fireflypublicity.com

InBalance Provides Daily Money Management Services

Many of my friends are now balancing the needs of their kids and spouse with caring for their parents. InBalance is a company that you can trust to handle monthly bill paying and review health insurance paperwork for your aging parents. Those details take a lot of time to manage properly yourself, in addition, to your own household’s paperwork.

Seniors prefer to stay in their own home. Hiring services to help keep them comfortably at home and independent just makes sense. You can easily outsource the lawncare and now the daily financial management too. Daily money managers do not replace the need for Financial Planners.

Check out http://inbalancemoneymgmt.com/Home_Page.html to learn more about how Kim Wiemer can help you keep your life and your family’s lives in balance.

Use SEO Press Releases To Drive Traffic & Sales To Your Website

Search Engine Optimized Press Releases

Search Engine Optimized press releases help search engines find information about a company’s products, services or marketing efforts. Increase your search engine ranking with carefully crafted press releases, drive traffic to websites and increase sales and awareness. Firefly Publicity has helped clients achieve the coveted #1 ranking on Google. This means your customers and potential customers will be able to find you, learn about your company and purchase your products.

About Firefly Publicity

Get your company in front of consumers

Our efforts maximize your marketing budget and help generate free press coverage. Firefly Publicity is a public relations firm committed to helping companies gain the attention of fishermen, boaters, hunters and outdoor enthusiasts. Firefly Publicity cost-effectively delivers product and service messages through Search Engine Optimized press releases, traditional media relations, product reviews in influential magazines, social media including Facebook, Twitter, LinkedIn, blogs and professional athlete sponsorship management.

Smart, professional approach

Firefly Publicity’s owner, Kim Emery, is a strategic thinker and proven communicator. She has worked as a reporter, an agency executive and an international marketing communications manager. Working with both small and large budgets, she has launched new brands, participated in celebrity gifting at the Sundance Film Festival, and negotiated product placement in films. Kim’s experience includes marketing for start-ups as well as established international companies. She has hired and managed public relations firms and advertising agencies in the US, Europe and Asia.

Outdoor recreation and leisure experience

Firefly Publicity’s professionals have been talking with your consumer for over 20 years. We’ve taken the time to understand what’s important to them and how to speak their language. We’ve also established relationships with the magazines they read for information about their outdoor obsessions. We’ve helped clients earn coveted awards like Field & Stream’s Best of the Best and Outside Magazine’s Gear of the Year.

Over the years we’ve helped companies like yours market their fishing line, fishing rods and reels, trolling motors, fishing lures and attractants, personal flotation devices, boat anchors, optics, hunting boots, boat shoes, hiking boots, outdoor apparel, insect repellents, resorts, hotels, restaurants, airports, cruise terminals, convention centers, cities, and even helped a country market itself.

Contact Kim Emery to learn more about how we can help you:

• Generate more free press coverage
• Reach more consumers
• Strengthen your relationships with customers
• Increase sales

Visit www.fireflypublicity.com to read testimonials from the media and clients about our hunting public relations and fishing public relations successes.

Firefly Publicity Provides Social Media Marketing Services

Firefly Publicity has added social media marketing services to its portfolio of professional public relations services. Learn how you or your business can use social media to build your brand and increase sales.

Facebook Social Marketing

Smart marketers are taking advantage of the power of Facebook to cost-effectively build relationships with consumers, tell their brand story and sell their products and services. Over 60 million Americans are active Facebook users. Firefly Publicity can help companies develop a Facebook strategy and objectives, set-up a Page and manage postings. We can also provide staff training so you can manage this important activity in-house.

Twitter, LinkedIn and Blog Marketing

Firefly Publicity can explain the pros and cons of these e-marketing tactics and help you determine if they would be effective ways to communicate with your target audience. Firefly Publicity can implement these tactics for you or train your staff to manage these activities to gain valuable exposure for your company. As an early adopter of these techniques, Firefly Publicity can share with you the fastest, easiest ways to achieve results.

About Firefly Publicity

Get your company in front of consumers

Our efforts maximize your marketing budget and help generate free press coverage. Firefly Publicity is a public relations firm committed to helping companies gain the attention of fishermen, boaters, hunters and outdoor enthusiasts. Firefly Publicity cost-effectively delivers product and service messages through Search Engine Optimized press releases, traditional media relations, product reviews in influential magazines, social media including Facebook, Twitter, LinkedIn, blogs and professional athlete sponsorship management.

Smart, professional approach

Firefly Publicity’s owner, Kim Emery, is a strategic thinker and proven communicator. She has worked as a reporter, an agency executive and an international marketing communications manager. Working with both small and large budgets, she has launched new brands, participated in celebrity gifting at the Sundance Film Festival, and negotiated product placement in films. Kim’s experience includes marketing for start-ups as well as established international companies. She has hired and managed public relations firms and advertising agencies in the US, Europe and Asia.

Outdoor recreation and leisure experience

Firefly Publicity’s professionals have been talking with your consumer for over 20 years. We’ve taken the time to understand what’s important to them and how to speak their language. We’ve also established relationships with the magazines they read for information about their outdoor obsessions. We’ve helped clients earn coveted awards like Field & Stream’s Best of the Best and Outside Magazine’s Gear of the Year.

Over the years we’ve helped companies like yours market their:

• fishing line
• fishing rods and reels
• trolling motors
• fishing lures and attractants
• personal flotation devices
• boat anchors
• optics
• hunting boots
• boat shoes
• hiking boots
• outdoor apparel
• insect repellents
• resorts
• hotels
• restaurants
• airports
• cruise terminals
• convention centers
• cities
• even helped a country market itself.

Contact us to learn more about how we can help you:

• Generate more free press coverage
• Reach more consumers
• Strengthen your relationships with customers
• Increase sales

Firefly Publicity, kim@fireflypublicity.com; www.fireflypublicity.com

Helping companies with:

• hunting public relations
• fishing public relations
• boating public relations
• camping public relations
• outdoor recreation public relations
• leisure recreation public relations
• travel public relations
• hospitality public relations

Irish Setter Lakeside Boat Shoe Keeps Fishermen on Their Feet

Irish Setter Lakeside #3820

Superior Traction and Cushioning Make The Day More Comfortable

RED WING, MN (July 2009) — The popular Irish Setter Lakeside boat shoe is now offered in distressed brown water-resistant leather with tone-on-tone brown fabric. This style works well with almost anything in a sportsman’s closet. Boaters and fishermen will appreciate the performance features in the Lakeside fishing and boating shoe. Traditional two-eye upper in brown distressed leather and fabric Rust-resistant marine hardware Moisture-wicking nylon lining for enhanced comfort Plush EVA midsole and footbed for all-day underfoot cushioning Non-marking, siped Pod Grip outsole for superior wet/dry traction “The Lakeside fishing shoe is one of our best sellers. We didn’t change any of the performance features that fishermen and boaters like. We just changed the leather and fabric to offer a truly neutral option for our customers,” says Kyle Rackiewicz, Irish Setter Product Manager. This easy on/off shoe also spans the seasons making it a comfortable and smart choice. Available in January 2010, the new Lakesides start at $79. The Irish Setter fishing shoe collection can be found at leading outdoor retailers throughout the United States. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. ###

Editor’s Note: Visit www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 3819, 3820. Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

New Irish Setter Bonefish Boat Shoe Is Cool Option For Boaters

Makes Fishing All Day More Comfortable

Irish Setter Bonefish #4808

Irish Setter Bonefish #4809

RED WING, MN (July 2009) — The Irish Setter Bonefish is the latest addition to the popular Irish Setter fishing shoe line. This athletic-inspired shoe features comfort enhancing breathable air-mesh panels for increased air flow around the feet. The Irish Setter Bonefish fishing shoe offers many performance features: Breathable air-mesh panels for cooler, more comfortable feet Non-metal construction  eliminates potential for rust or scratching polished surfaces Rubber armored toe and heel for improved durability Plush EVA midsole and footbed for all-day underfoot cushioning Non-marking, siped Pod Grip outsole for superior wet/dry traction “The Pod Grip sole is designed to channel water with each step and offers more contact points for superior traction on wet decks,” says Kyle Rackiewicz, Irish Setter Product Manager. “And the EVA midsole provides durable cushioning for long days on the water.” The Bonefish is offered in a khaki/stone version with nautical navy accent (#4808) and a grey/stone version with brick accents (#4809). Available in January 2010, the new Bonefish boat shoes start at $79. The Irish Setter boat shoe collection can be found at leading outdoor retailers and marinas throughout the United States. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. ###

Editor’s Note: Visit www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 4808, 4809. Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.