Archive for January, 2011

Irish Setter Snow Claw XT Boots Win “Best of Best” from Field & Stream Magazine

Irish Setter Snow Claw XT

RED WING, MN (August 2008) — The Irish Setter Snow Claw XT cold weather boot was selected as Field and Stream’sBest of the Best” hunting boot. Each year editors of Field & Stream test hundreds of outdoor products, awarding the top performing items the coveted title of “Best of the Best.” Cutting-edge insulation technology – integrated into a hunting boot for the first time by Irish Setter – provides the ultimate insulation package for hunters and ice fisherman so they can perform better longer and more comfortably during the coldest of weather conditions.

The Field & Stream testers, led by Peter Mathiesen, appreciated the addition of “the most significant new footwear insulating technology in decades” during a three-hour freezer wear test. They reported, “Our feet stayed toasty.” The testers were also impressed with the cleat construction that allows wearers to “glide over steep terrain.” This outsole is a vast improvement over bulky pac boots’ standard cleat construction. Testers also noted that the Snow Claw XT 10” uppers provide vertical stability. Field & Stream put the Snow Claw XT boots to the test, even cutting them with a saw to view the unique construction before giving their prestigious stamp of approval.

When the testers dissected the boots they found that the award-winning Irish Setter Snow Claw XT boots feature 2000 grams of Thinsulate Ultra Insulation and a Thermal Boost of Aerogel embedded in the midsole. The Aerogel serves as a barrier to heat loss between the foot and frozen ground or snow. Aerogel is a nanotechnology material that is composed of over 90% air – making it an extremely effective insulator with the lowest thermal conductivity of any solid material known to man. The Aerogel material was developed for NASA and is just now being incorporated into footwear for the general public. Now Irish Setter has provided this unique and innovative solution for extreme cold conditions underfoot in the hunting category. Hunters and ice fishermen will feel the difference. Amazing video demonstrations are available at www.aerogel.com.

“We’re always looking at technology from other industries to see how it could improve our footwear.  Once we figured out how to work with the Aerogel material to optimize its performance value, we knew we had to have it. Ultimately, we ended up pairing it with 2000 grams of Thinsulate Ultra insulation to create the ultimate blend of insulating performance,” said Kyle Rackiewicz, Irish Setter Product Manager.

The Irish Setter Snow Claw XT #3888 is a 10” boot with 2000 grams of Thinsulate Ultra insulation, UltraDry waterproof membrane, ScentBan and aggressive Snow Claw XT Sole. The Snow Claw XT outsole tread pattern incorporates a multi-level cleat configuration that penetrates various depths of snow and mud – resisting slip by minimizing the creation of sheer layers. The Snow Claw XT #3889 provides the same technical components but in an all brown upper. The suggested retail price for the XT versions is $169.

The new Snow Claw XT boots is available now at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

“We are very honored to accept this prestigious award from Field & Stream,” said Mark Dinndorf, Irish Setter Brand Director. “This reinforces Irish Setter’s reputation for quality and innovation. Our team is committed to rethinking hunting boots and continuously improving the footwear that serious hunters require.” Irish Setter received this honor in 2006 for the breathable AeroTracker and in 2003 for the dependable Elk Tracker hunting boot.

Field and Stream’s testers devoted three months to rigorously testing each product and any that failed to withstand were immediately eliminated. The Snow Claw XT performed above and beyond, winning the prestigious title among many competing products. In addition to months of testing, the winning products were ultimately selected based on significance of the innovation, quality of the design, and the value they bring to hunters and fishermen. The criteria for evaluating footwear included comfort, warmth, reliability and water resistance.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com.

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Editor’s Note: Visit www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for these products are: Snow Claw XT 3888, 3889.

About Firefly Publicity

Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity. Visitwww.fireflypublicity.com for more information.

Irish Setter Sherburn Quilted Wool Loft Lined Jacket

 

Irish Setter Sherburn Quilted Wool Loft Lined Jacket

 

  • Center back length measures 28 1/2” on size large
  • WOOL LOFT® – NATURE’S TECHNOLOGY featuring 100% wool insulation that provides a highlevel of thermal comfort and natural moisture management
  • Realtree AP HD™
  • Super Micro Tricot shell parka
  • Can be worn with 860517 Stillwater jacket as a liner
  • M-3XL
  • Suggested retail $119
  • info@richlu.com
  • 800-665-3369

About Firefly Publicity

Visit www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

 

Irish Setter Field Camp Plaid Wool Field Vest

 

Irish Setter Field Camp Plaid Wool Field Vest

 

  • Center back length measures 28 1/2” on size large
  • ULTRA DRY™ – Wind resistant and waterproof membrane
  • Sherpa lined wool blend vest
  • Two lower hand warmer pockets
  • Red/black and Green/black
  • M-3XL
  • Suggested retail $79
  • info@richlu.com
  • 800-665-3369

About Firefly Publicity

Visit www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

 

Irish Setter Bird Camp Wool Field Coat

 

Irish Setter Bird Camp Wool Field Coat

 

  • Center back length measures 29 1/2” on size large
  • ULTRA DRY™ – Wind resistant and waterproof membrane
  • Fully lined
  • Full front zipper
  • Two top utility pockets and two lower welt pockets
  • Red/black and Green/black
  • M-3XL
  • Suggested retail $139
  • info@richlu.com
  • 800-665-3369

About Firefly Publicity

Visit www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

 

Irish Setter Springfield Wool Loft Lined Parka

Irish Setter Springfield Bomber Jacket

  • Center back length measures 28” on size large
  • WOOL LOFT® – NATURE’S TECHNOLOGY featuring 100% wool insulation that provides a highlevel of thermal comfort and natural moisture management
  • ULTRA DRY™ – Wind resistant and waterproof membrane, critical seams sealed
  • Zip off removable hood
  • Dual entry lower pockets
  • M-3XL
  • Realtree AP HD
  • Suggested retail $209
  • info@richlu.com
  • 800-665-3369

About Firefly Publicity

Visit www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Irish Setter Stewart Wool Loft Lined Mitt

 

Irish Setter Stewart Mitt

 

  • WOOL LOFT® – NATURE’S TECHNOLOGY featuring 100% wool insulation that provides a high level of thermal comfort and natural moisture management
  • ULTRA DRY™ – Wind resistant and waterproof membrane
  • Realtree AP HD™
  • Super Micro tricot shell
  • Featuring magnetic lock technology for silent use
  • PU palm traction grip
  • M-XL
  • Suggested retail $39
  • info@richlu.com
  • 800-665-3369

About Firefly Publicity

Visit www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Irish Setter Stillwater Jacket with Wool Loft

 

Irish Setter Stillwater Jacket

 

 

  • Center back length measures 32” on size large
  • ULTRA DRY™ – Wind resistant and waterproof membrane,critical seams sealed
  • Realtree AP HD™
  • Super Micro Tricot shell parka
  • Can be worn with 860417 Sherburn jacket as a liner
  • M-3XL
  • Suggested retail $199
  • info@richlu.com
  • 800-665-3369

About Firefly Publicity

Visit www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Irish Setter Apparel Fall 2011 Product Line

Thanks for your interest in Irish Setter Apparel. We have a great collection of hunting clothing and hunting-inspired clothes for Fall 2011.
Click on the links below for product details.

Wing Shooter Field Gear

Shadow Trek Field Gear with WoolLoft

Trail Phantom Soft Shell

Soft Hand Fleece

Sueded Cotton Jacket

Melange Wool

Ribbed Knit/Sweater Knit

About Richlu Manufacturing

Richlu Manufacturring was founded in 1939 and is a 100% family owned company located in Winnipeg, Canada. It has a history of building extremely durable work wear that has endured the harsh Canadian winters for decades. Richlu has evolved over the years and has become the largest maker of work wear in Canada and enjoys a reputation for quality, fit and competitive pricing.Today, Richlu is ISO 9001 certified, operates a major manufacturing facility in Winnipeg and also manufacturers internationally. Warehousing and distribution is done from three locations in Winnipeg and Pembina, North Dakota, with product being shipped to U.S.A., Europe, Japan and from coast to coast in Canada. info@richlu.com or 800-665-3369

About Firefly Publicity

Visit www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Firefly Publicity Attends SHOT Show 2011 For Irish Setter Boots & Apparel Clients

Firefly Publicity will be attending the 2011 SHOT Show in Las Vegas, January 18-21.  Visit booth #10047 to learn about the new Irish Setter boots and Irish Setter apparel items for Fall 2011. Call Kim Emery, Firefly Publicity, 651.388.7896 to schedule an appointment.

About Firefly Publicity

Visit www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Firefly Publicity Outdoor PR Firm Delivers Results for Irish Setter Boots & Apparel

Here are some press clippings from 2010 for Irish Setter hunting boots and Irish Setter hunting and hunting-inspired clothing.

http://www.youtube.com/watch?v=hN5mJJ0LM7c

About Firefly Publicity

Visit www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

 

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