Irish Setter® Taskmaster Rubber Boots Now Available in Lower Heights

Irish Setter Taskmaster Rubber Boots

RED WING, MN (July 2011) — Irish Setter has created new Taskmaster rubber boots in lower heights for chores, garden work and general wet outdoor conditions. Offered in 6” mid and oxford low heights, these slip-on rubber shoes are convenient and waterproof. These boots offer a secure, comfortable fit.

The boots’ slim profile adds to the comfortable fit. The self-cleaning Taskmaster sole with low-profile treads provide a solid grip but won’t collect mud and debris. Convenient pull straps assist with an easy on/off.

These lower height, non-insulated Taskmasters are offered in Realtree AP® oxford #4864 ($94*) and solid green oxford #4865 ($89), Realtree AP 6” #4867 ($109) and solid green 6” #4868 ($99).

The Taskmasters are also available in with higher boot shafts. A 15” camo version in Realtree AP (#4862) retails for $129.

“The new Taskmasters are great chore boots with a superior fit,” said Mark Dinndorf, Director of Irish Setter Product and Marketing for Red Wing Shoe Company. “Now farmers and ranchers can benefit from our patent-pending ExoFlex performance fit system.”

The Irish Setter Taskmaster boots are available in whole sizes from Men’s 7-15 and ½ sizes from Men’s 8-14. The new lower height Taskmaster rubber boots will be available in January 2012 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you. The rest of the Taskmaster family is available now.

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of Red Wing Shoe Company that produces a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to offer customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. Irish Setter. The Hunt Never Ends.

###

About Firefly Publicity

Visit www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Irish Setter® Outrider Viper Snake Boots With Side Zippers Offer More Convenience for Hunters

Irish Setter Outrider Viper Snake Boot

RED WING, MN (July 2011) — Irish Setter has developed a new Outrider Viper snake boot with convenient side zippers.

The Outrider Viper snake boot #883 is non-insulated and features SnakeGuard, UltraDry™ waterproof construction, 17” height, convenient side zipper with gussets and Realtree® AP camo. Hunters are already familiar with Irish Setter’s Outrider 1000 knee boot #828 with 1000 grams of Thinsulate Ultra® Insulation.

Both Outrider styles utilize the Ground Claw outsole with aggressive rubber cleats and serrated toe for grip on the steepest slopes. An EVA midsole provides shock absorption and reduces the overall weight of the boot.

“We’re answering a need in the marketplace for a well-constructed, comfortable snake boot,” explained Mark Dinndorf, Director of Irish Setter Product and Marketing for Red Wing Shoe Company. “The Outrider Vipers will be available just in time for spring turkey hunting.”

The new Irish Setter Outrider Viper snake boots will be available for $179* in January 2012 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of Red Wing Shoe Company that produces a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to offer customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. Irish Setter. The Hunt Never Ends.

###

About Firefly Publicity

Visit www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Irish Setter Snow Claw XT Boots Win “Best of Best” from Field & Stream Magazine

Irish Setter Snow Claw XT RED WING, MN (August 2008) — The Irish Setter Snow Claw XT cold weather boot was selected as Field and Stream’s “Best of the Best” hunting boot. Each year editors of Field & Stream test hundreds of outdoor products, awarding the top performing items the coveted title of “Best of the Best.” Cutting-edge insulation technology – integrated into a hunting boot for the first time by Irish Setter – provides the ultimate insulation package for hunters and ice fisherman so they can perform better longer and more comfortably during the coldest of weather conditions. The Field & Stream testers, led by Peter Mathiesen, appreciated the addition of “the most significant new footwear insulating technology in decades” during a three-hour freezer wear test. They reported, “Our feet stayed toasty.” The testers were also impressed with the cleat construction that allows wearers to “glide over steep terrain.” This outsole is a vast improvement over bulky pac boots’ standard cleat construction. Testers also noted that the Snow Claw XT 10” uppers provide vertical stability. Field & Stream put the Snow Claw XT boots to the test, even cutting them with a saw to view the unique construction before giving their prestigious stamp of approval. When the testers dissected the boots they found that the award-winning Irish Setter Snow Claw XT boots feature 2000 grams of Thinsulate Ultra Insulation and a Thermal Boost of Aerogel embedded in the midsole. The Aerogel serves as a barrier to heat loss between the foot and frozen ground or snow. Aerogel is a nanotechnology material that is composed of over 90% air – making it an extremely effective insulator with the lowest thermal conductivity of any solid material known to man. The Aerogel material was developed for NASA and is just now being incorporated into footwear for the general public. Now Irish Setter has provided this unique and innovative solution for extreme cold conditions underfoot in the hunting category. Hunters and ice fishermen will feel the difference. Amazing video demonstrations are available at www.aerogel.com. “We’re always looking at technology from other industries to see how it could improve our footwear.  Once we figured out how to work with the Aerogel material to optimize its performance value, we knew we had to have it. Ultimately, we ended up pairing it with 2000 grams of Thinsulate Ultra insulation to create the ultimate blend of insulating performance,” said Kyle Rackiewicz, Irish Setter Product Manager. The Irish Setter Snow Claw XT #3888 is a 10” boot with 2000 grams of Thinsulate Ultra insulation, UltraDry waterproof membrane, ScentBan and aggressive Snow Claw XT Sole. The Snow Claw XT outsole tread pattern incorporates a multi-level cleat configuration that penetrates various depths of snow and mud – resisting slip by minimizing the creation of sheer layers. The Snow Claw XT #3889 provides the same technical components but in an all brown upper. The suggested retail price for the XT versions is $169. The new Snow Claw XT boots is available now at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you. “We are very honored to accept this prestigious award from Field & Stream,” said Mark Dinndorf, Irish Setter Brand Director. “This reinforces Irish Setter’s reputation for quality and innovation. Our team is committed to rethinking hunting boots and continuously improving the footwear that serious hunters require.” Irish Setter received this honor in 2006 for the breathable AeroTracker and in 2003 for the dependable Elk Tracker hunting boot. Field and Stream’s testers devoted three months to rigorously testing each product and any that failed to withstand were immediately eliminated. The Snow Claw XT performed above and beyond, winning the prestigious title among many competing products. In addition to months of testing, the winning products were ultimately selected based on significance of the innovation, quality of the design, and the value they bring to hunters and fishermen. The criteria for evaluating footwear included comfort, warmth, reliability and water resistance.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. ###

Editor’s Note: Visit www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for these products are: Snow Claw XT 3888, 3889.

About Firefly Publicity

Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity. Visitwww.fireflypublicity.com for more information.

Irish Setter Voyager Shoes Offer Handcrafted Quality and Comfort

Irish Setter Voyager Slip-On

RED WING, MN (December 2010) — Irish Setter Voyager men’s shoes look and feel great. Irish Setter selected rich, dark brown full-grain leather uppers for this handsome collection. Handsewn Opanka construction provides enhanced flexibility and a premium look with stitch details that showcase the high quality craftsmanship. The urethane footbed provides durable cushioning for extra comfort. The Voyager also features the popular oil- and slip-resistant Forager outsole from the Red Wing Shoe line. These casual styles are built with the same quality found in Irish Setter’s extensive line of hunting boots. The Voyager collection includes a slip-on style (#3850) for $119, an oxford style (#3853) for $129 and a chukka style (#3852) for $139. Don’t leave the comfort of Irish Setter in the woods but experience the quality all day, every day. These Voyager styles will be available in July 2011 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

About Irish Setter Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. Irish Setter. The Hunt Never Ends. ###

Editor’s Note: Visit www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 3850, 3852, 3853. About Firefly Publicity Visit www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Irish Setter Wingshooter Upland Hunting Boots Feature Rich Leathers

Irish Setter Wingshooter Upland Hunting Boot #808

RED WING, MN (December 2010) — Supple, rich brown leather and black Prairie outsole offer another variation within Irish Setter’s Wingshooter line of upland hunting boots. The classic styling is complemented with tonal stitching in these new styles. These non-insulated Irish Setter Wingshooters feature UltraDry waterproof construction and the famous Irish Setter Prairie sole (in black) that provides excellent traction while avoiding the weight and bulk of deeper cleats that can get clogged with mud and catch on weeds and brush. The darker sole is often preferred by southern hunters. Style #807 has a multi-purpose height of seven inches with a suggested retail of $149.  A similar style #808 is available in a 9” height for $159. “Upland hunting boots are our heritage. We keep freshening our offering to meet the needs of today’s hunters,” explained Mark Dinndorf, Director of Irish Setter Product and Marketing for Red Wing Shoe Company. The new Wingshooters will be available in July 2011 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

About Irish Setter Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. Irish Setter. The Hunt Never Ends. ###

Editor’s Note: Visit www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 807, 808. About Firefly Publicity Visit www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Irish Setter Camp Mocs Offer Comfort and Ease

Irish Setter Camp Moc #3810

RED WING, MN (December 2010) — The new Irish Setter Camp Mocs are a comfortable option for slipping into after the hunt, around town or in your home.  These casual styles are built with the same quality found in Irish Setter’s legendary line of hunting boots. Comfort is a key component of every Irish Setter shoe or boot. The Irish Setter Camp Moc slip-ons feature a cozy lining, removable footbed, leather/canvas uppers and a naturally cushioned, non-marking gum sole. Sportsmen will love the easy-on, easy-off convenience of these shoes that are styled for the outdoorsman. No laces, no hooks – just slip them on and go. The Irish Setter Camp Mocs are offered in a light brown on brown (#3810) slip-on version and another with darker trim (#3811) in an oxford height. Both styles retail at $79. Don’t leave the comfort of Irish Setter in the woods but experience the quality all day, every day. These Camp Moc styles will be available in July 2011 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

About Irish Setter Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. Irish Setter. The Hunt Never Ends. ###

Editor’s Note: Visit www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 3810, 3811. About Firefly Publicity Visit www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Irish Setter Ladyhawk Women’s Hunting Boot Line Adds New Versatile, Lightweight Boot

Irish Setter Ladyhawk Women's Hunting Boot #2886

Sales Benefit The Breast Cancer Research Foundation

RED WING, MN (December 2010) — Irish Setter continues to refine its Ladyhawk line of women’s hunting boots. The latest addition is a dark brown, lightweight versatile boot (#2886). This Ladyhawk boot features flexible stitch-down construction which makes walking long distances more comfortable. The Mini-Bob sole reduces the weight of the boot and makes it appropriate for both upland and big game applications. UltraDry construction and 1000 grams of Thinsulate Ultra insulation provide additional comfort. Like the rest of the Ladyhawk line, this boot is specifically designed for women and sales benefit The Breast Cancer Research Foundation®.  Irish Setter’s Ladyhawk hunting boot line benefits women in several ways. Irish Setter donates two percent of each Ladyhawk boot purchase to support The Breast Cancer Research Foundation®. The boots not only benefit a worthy cause – they also aim to improve the fit, comfort and performance of the sportswoman with its unique design and fit. While most women’s hunting boots are nothing more than modified men’s boots, the Irish Setter Ladyhawks have been specifically created for women. Irish Setter developed a last that is shaped and detailed to provide superior fit for women. From a lower volume heel cup, to adjusted arch support to a more accommodating collar, the detail in these boots is geared toward higher performance and comfort for women. The Irish Setter Ladyhawk series includes the Ladyhawk #3886 7” hunting boot featuring 600 grams of Thinsulate Ultra insulation and brown on brown leather/nylon uppers. The Ladyhawk #3887 contains 1000 grams of Thinsulate Ultra insulation in a 7” Mossy Oak Break Up Camo/Brown leather package. The Ladyhawk #2887 is a 15” knee boot featuring Realtree All-Purpose camo, 1000 grams of Thinsulate Ultra insulation, ScentBan, easy on/off side zipper and Ultra Dry waterproof construction. The camo versions include a camo-wrapped EVA midsole. All Ladyhawks shares the streamlined silhouette, design details and proven performance features. The boots are available in women’s sizes Medium 5-11. “Irish Setter’s Ladyhawk line continues to be a great success. We keep refining the line to give women more options,” explained Mark Dinndorf, Director of Irish Setter Product and Marketing for Red Wing Shoe Company. According to the US Fish & Wildlife’s 2006 National Survey of Fishing, Hunting and Wildlife-Associated Recreation, 1.2 million women in the United States participate in hunting. Nine percent of the US hunters are women. The new Ladyhawk boot #2886 will be available in July 2011 at leading outdoor retailers and will retail for $149. Existing Ladyhawk styles #3886, #3887 and #2887 are available now starting at $129. Visit www.irishsetterboots.com for the retailer nearest you.

About Irish Setter Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. Irish Setter. The Hunt Never Ends. ###

Editor’s Note: Visit www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 2886, 2887, 3886, 3887.   Visit www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Irish Setter Ridge Hawk Hunting Boot Is Aggressive Big Game Boot

Irish Setter Ridge Hawk Hunting Boot #3801

RED WING, MN (December 2010) — Irish Setter continues to develop comfortable, more agile hunting footwear to meet the needs of today’s hunters. Built on an athletic-inspired last, these Irish Setter Ridge Hawk boots are made to be comfortable out of the box and handle rugged terrain. The Irish Setter Ridge Hawks feature premium components like a Gore-Tex waterproof membrane and Thinsulate Ultra insulation. A Ground Claw sole incorporates aggressive lugs with serrated cleats upfront to assist with uphill traction and a heel kicker in back. A Realtree AP Camo version #3801 provides 400 grams of Thinsulate Ultra insulation for $169.The Mossy Oak Break Up Camo version #3802 includes 1000 grams of Thinsulate Ultra insulation and retail for $179. “These aggressive Ridge Hawks are equipped for varying terrain and conditions,” said Mark Dinndorf, Director of Irish Setter Product and Marketing for Red Wing Shoe Company. These new Irish Setter Ridge Hawks will be available in July 2011 at leading sporting goods retailers. Visit www.irishsetterboots.com for the retailer nearest you.

About Irish Setter Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. Irish Setter. The Hunt Never Ends. ###

Editor’s Note: Visit www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 3801, 3802.

Visit www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Irish Setter Taskmaster Rubber Boots Provide Secure, Comfortable Fit for Farm and Ranch and Hunting

Irish Setter Taskmaster Rubber Boot #4859

ExoFlex Performance Fit System Creates Superior Fit

RED WING, MN (December 2010) — Irish Setter has expanded its line of rubber boots with the new Taskmaster family. These waterproof rubber boots in 12” and 15” heights are multi-taskers – great for farm and ranch work as well has hunting. Outfitted with Irish Setter’s patent-pending ExoFlex Performance Fit System, these boots offer a secure, comfortable fit. The ExoFlex panel placed in the back of the boot shaft expands to accommodate the back of the foot, offering easy entry into rubber boots. Then the panel contracts for a lock-tight, high-performance fit, creating a great fitting, easy on/off waterproof, scentproof rubber boot. The new Taskmaster rubber boots feature this new performance technology. The boots’ slim profile adds to the comfortable fit. The self-cleaning Taskmaster sole with low-profile treads provide a solid grip but won’t collect mud and debris. Convenient pull strap assist with an easy on/off. The Taskmasters are available in four versions. A 15” camo version in Realtree AP (#4862) retails for $134. A 12” Realtree model (#4860) retails for $129. Black models are offered in a 12” height (#4859) for $109 and a 15” height (#4861) for $119. “The Taskmaster boots are a natural extension for us based on the success of our rubber boot launch in 2010,” said Mark Dinndorf, Director of Irish Setter Product and Marketing for Red Wing Shoe Company. “Now farmers and ranchers can benefit from our patent-pending ExoFlex performance fit system.” The Irish Setter Taskmaster boots are available in whole sizes from Men’s 7-15 and ½ sizes from Men’s 8-14. The new Taskmaster rubber boots will be available in July 2011 at leading outdoor retailers.Visit www.irishsetterboots.com for the retailer nearest you. About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. Irish Setter. The Hunt Never Ends. ###

Editor’s Note: Visit www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 4859, 4860, 4861, 4862.   Visit www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

 

 

 

Irish Setter Trailblazer Hunting Boot Options Increase

Irish Setter Trailblazer

RED WING, MN (December 2010) — Due to popular demand, Irish Setter has added more Trailblazer mid-height boots to its line of hunting boots. These boots share the proven combination of materials and special features resulting in a lightweight — yet heavy-duty — hunting boot with a height that allows for more active hunting. These waterproof, non-insulated Trailblazer boots are great for hunting environments that require scrambling and a wider range of motion. New models #871 and #872 are leather/fabric hunting boots providing a new look and enhanced breathability for hunters looking for an alternative to the full-leather Irish Setter Trailblazers. “These boots help you conquer the rugged terrain you encounter when you’re pursuing elk. Perfect for scrambling up steep slopes,” said Mark Dinndorf, Director of Irish Setter Product and Marketing for Red Wing Shoe Company. “These boots eliminate an entire area where boots could rub against skin and cause a hot spot. They also allow freer muscle movement in the calf area, minimizing constriction on steep slopes when muscles are working their hardest.” All Irish Setter Trailblazers combine a variety of features which contribute to their comfort and durability. The genuine leather welt construction provides some flexibility with enough rigidity and torsion control for stability on uneven terrain.  And the cushioning of the Comfort Cork EVA with Memory Foam and ScentBan Odor Inhibitor footbed comes standard on all models. The suggested retail price for new Irish Setter Trailblazers is $159. The new styles in brown leather/fabric (#872) and brown leather/fabric with 400 grams of Thinsulate Ultra Insulation (#871) will be available July 2011 at leading outdoor sporting goods retailers. The Trailblazers in rich dark brown leather (#867), full-grain black (#868) leather and rugged brown nubuck (#878) are available now.  Visit http://www.irishsetterboots.comfor the retailer nearest you.

About Irish Setter Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. ###

Editor’s Note: Visit www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 867, 868, 871, 872, 878.   Visit www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.