IRISH SETTER® MAKES NEW VAPRTREK HUNTING BOOTS EVEN LIGHTER, WITH BETTER TRACTION, DURABILITY & COMFORT

SH02831Irish Setter VaprTrek

Irish Setter VaprTrek #2831

RED WING, MN (December 2018) – The original Irish Setter VaprTrek® 8″ hunting boots were 40% lighter than traditional Irish Setter big game hunting boots without sacrificing support or stability. After their launch in 2014, this family of extremely lightweight boots quickly became a top seller. Since then the product team has been researching new technologies and construction methods to move the breakthrough design forward. After conducting materials testing and field wear trials, Irish Setter is proud to introduce the new VaprTrek lineup, which is even lighter while delivering better traction on rough terrain, all with improved durability and outstanding all-day comfort.

The great fit and go-all-day comfort that made VaprTrek boots so popular with hunters and hikers remains a top priority. A contoured last mirrors foot shape for excellent fit, while lace-to-toe eyelets help customize the fit.

A highly breathable and durable polyurethane memory foam footbed creates instant and all-day comfort for less fatigue. And it remains resilient – not succumbing to compression like most EVA footbeds. The uppers provide other comfort and performance features like waterproof, full grain leather, lightweight Rip Stop fabric, military-grade quick dry linings which wick away foot moisture, UltraDry™ waterproofing for long-lasting protection, a memory foam collar for instant comfort in all temperatures, a Cushin™ Comfort Tongue that provides comfort in the shin area and ScentBan™ scent control that eliminates odors within the boot. Select models feature Primaloft® insulation for warmth in cool environments.

Hunters look to Irish Setter for durable footwear and the new VaprTrek does not disappoint. Armatec™ XT technology adds durability and abrasion resistance in high wear areas of the heel and toe while leather reinforcement is strategically placed to protect flex points for enhanced durability over time.

These ultra-lightweight boots provide greater traction and support to allow for more time in the field with less fatigue. A lightweight, nylon shank adds arch support and EnerG technology within the dual density midsole delivers extra comfort in the heel and forefoot impact zones. A harder durometer RPM material is used in the midsole and it also extends to the outsole. Rubber sections of the outsole with multi-tiered lugs provide superior traction on uneven terrain and self-cleaning lugs shed debris with every step. Rubber pods are utilized for enhanced traction and durability. Tiered toe treads offer grip control when walking up steep inclines. The wrap-around instep provides protection from, and extra grip for, tree stand rungs or ATV foot pegs. The outsole provides best-in-class slip-resistance.

“We’ve transformed the VaprTrek boot. The all-new VaprTrek boots are even lighter than before while providing better traction, durability and comfort,” explained Charley Bryant, Irish Setter Product Merchant. “You just have to try them on to feel the instant comfort. And that comfort is engineered to last, so you’ll be comfortable all day.”

Men’s VaprTrek Boots (sizes 8-12, 13, 14 in D and EE widths):

  • Style #2829+ is a 5″ hiker in brown leather and fabric, $154.99*
  • Style #2830+ is an 8″ non-insulated boot in brown leather and fabric, $159.99*
  • Style #2831+ is an 8″ non-insulated boot in Realtree Edge™ camouflage, $159.99*
  • Style #2854+ is an 8″ boot with 400 grams of PrimaLoft® insulation in Realtree Edge™ camouflage, $169.99*
  • Style #2832+ is an 8″ boot with 400 grams of PrimaLoft® insulation in Mossy Oak® Break-Up Country® camouflage, $169.99*

Women’s VaprTrek Boots (sizes 5-11 medium width):

  • Style #2839+ is an 8″ boot with 400 grams of PrimaLoft® insulation in Mossy Oak® Break-Up Country® camouflage, $169.99

Men’s VaprTrek LS Boots with Insulation (sizes 8-12, 13, 14 in D and EE widths):

  • Style #822** is a 9″ boot with 800 grams of PrimaLoft® insulation in Realtree Xtra® camouflage, $199.99*
  • Style #826** is a 9″ boot with 800 grams of PrimaLoft® insulation in Mossy Oak® Break-Up Country® camouflage, $199.99*
  • Style #827** is a 9″ boot with 1200 grams of PrimaLoft® insulation in Realtree Xtra® camouflage, $209.99*

VaprTrek Snake Boots for Men & Women

Irish Setter has created men’s and women’s snake boots that combine a non-woven material with leather to defend against fangs, thorns and other threats. These popular lightweight, lace-up boots are now available in Mossy Oak® Obsession® camouflage.

  • Style #2869 is a men’s 17″ non-insulated, lace-up snake boot with Mossy Oak® Obsession camouflage®, $214.99
  • Style #1821 is a women’s 16″ non-insulated, lace-up snake boot with Mossy Oak® Obsession camouflage®, $214.99

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company that produces a full line of performance hunting boots and rugged outdoor casual footwear. Irish Setter continues to use leading technologies and the finest materials to offer customers the highest quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com.

###

About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

###

Advertisements

PICK IRISH SETTER® ICETREK BOOTS WITH THERMALBOOST FOR COLD WEATHER ACTIVITIES

SH03896IrishSetterIceTrek

Irish Setter IceTrek Boot #3896

RED WING, MN (December 2018) – When the mercury drops choose Irish Setter® IceTrek boots. These waterproof boots with 1600 grams of PrimaLoft® insulation come equipped with ThermalBoost™ – a revolutionary, multi-zone barrier system that delivers serious insulating protection against brutal cold and biting wind. This insulation technology is strategically built into specific zones that are prone to heat loss – the toe box, beneath the insole and within the footbed. ThermalBoost provides the equivalent warmth of 400 grams of additional insulation without the added bulk or weight for late season hunters, ice anglers, snowmobilers and others who won’t let the cold temps keep them inside.

To enhance warmth and comfort, IceTrek boots are built on the King Toe® last which provides extra space in the toe box – trapping warm air around the toes. The King Toe last also makes it easier to get into and out of these 12” boots.

IceTrek boots with RPM™ technology are surprisingly lightweight while offering durable performance. The Ice Claw RPM-LS outsole featuring RPM composite material and Ice Claw rubber pods provides superior traction on snow, ice and uneven terrain. Rubber lugs are added to key areas of the outsole to increase traction during heel strike and push off. An RPM midsole provides comfort underfoot while reducing boot weight. A rubber rand surrounds nearly the entire perimeter of the base of the upper for added abrasion resistance in ice and crusty snow conditions. Additional Armatec™ heel and toe protection guards against ground hazards. A gaiter clip is integrated into the design for additional snow protection.

A lightweight, breathable upper consisting of abrasion-resistant polyester includes a memory foam collar which forms to fit the ankle for comfortable stability in the boot shaft. The Cushin™ Comfort Tongue offers long-lasting comfort in the shin area. UltraDry™ waterproofing keep feet dry, while a ScentBan lining delivers scent control through a process that kills odor-causing bacteria. Select IceTrek styles have the unique BOA® lacing system to make it faster and easier to get in and out of lace-up boots, and to easily adjust or tighten the tension of the stainless-steel laces even when wearing gloves.

“Irish Setter IceTrek boots are built for extreme cold conditions,” explained Charley Bryant, Irish Setter Product Merchant. “Choose IceTrek boots to keep feet warm during winter hunts, ice fishing, snowmobiling or other activities that take you outside on brutally cold days.”

Men’s IceTrek Boots (sizes 8-12, 13, 14 in E widths):

  • Style #3896 is a 12″ boot with 1600 grams of PrimaLoft® insulation and ThermalBoost in Mossy Oak® Break-Up Country® camouflage, $229.99*
  • Style #3897 is a 12″ boot with 1600 grams of PrimaLoft® insulation and ThermalBoost, BOA closure in grey, $249.99*

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company that produces a full line of performance hunting boots and rugged outdoor casual footwear. Irish Setter continues to use leading technologies and the finest materials to offer customers the highest quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. Irish Setter. The Hunt Never Ends.

###

About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

###

Irish Setter VaprTrek, Drifter & Elk Tracker Hunting Boots are Praised in this Texas Outdoors article – “DIY Public Hunt Out West”, March 2019

TOJ DIY HUNT vtrek,drifter,elktracker 0319-001-001TOJ DIY HUNT vtrek,drifter,elktracker 0319-002-002TOJ DIY HUNT vtrek,drifter,elktracker 0319-003-003TOJ DIY HUNT vtrek,drifter,elktracker 0319-004-004TOJ DIY HUNT vtrek,drifter,elktracker 0319-005-005

Irish Setter Drifter Boot Called “Light As A Feather” in Wilderness Unlimited, Winter 2019

Wilderness Unltd Drifter GearCornerWinter2019-002-002

Irish Setter Drifter Boots Included in Midwest Outdoors’ “Best Hiking Boots for Hunting” Article, April 2019

Midwest Outdoors Logo red4

MidwestOutdoor Drifter 0419-001-001

Sure-Shot Game Calls Celebrates 60 Years With Limited-Edition Cowboy Commemorative Series Duck Calls

surelogo2inch logo

Sure-Shot Game Calls

Honoring the Memory of Legendary World Champion Duck Caller, Inventor and Founder of Sure-Shot

Groves, TX – (January 18, 2019) – Sure-Shot Game Calls is celebrating its 60th anniversary and honoring the life and memory of its founder James “Cowboy” Fernandez with a special limited-edition Cowboy Commemorative Series Duck Call. Each of these collectable award-winning Yentzen Classic double reed calls are engraved with Cowboy’s signature and the first 100 purchased will be packaged in a box personally autographed by the legend himself. The Cowboy Commemorative calls will be released to the public in Summer 2019. Calls will be available at retailers like Mack’s Prairie Wings, Rogers Sporting Goods and sureshotgamecalls.com. Visit sureshotgamecalls.com for the official release date and pricing updates.

Co-founder, inventor and world champion caller James “Cowboy” Fernandez passed away in August 2018 at age 86. Cowboy worked with George Yentzen to design and patent the first double reed duck call in 1950 and the triple reed in 1968. Cowboy was the first Texan and first double reed contestant to win the Worlds Duck Calling Championship in Stuttgart, Arkansas in 1959 using the double reed Yentzen Caller. And others followed, winning World Championships with this Yentzen Caller as well. He was well known for his calling prowess and won numerous regional and international competitions. Fernandez was inducted into the Legends of the Outdoors Hall of Fame in 2014.

“When Cowboy passed, we wanted to do something to honor him,” explained Charlie Holder, current owner of Sure-Shot Game Calls. “He was so proud of this company he co-founded 60 years ago. We thought this would be a fitting tribute to honor him and the call that he designed and helped him become a world champion.”

For more information about Sure-Shot’s complete line of game calls, visit www.sureshotgamecalls.com.

About Sure-Shot Game Calls:

The 60+year old company was founded by James “Cowboy” Fernandez and George Yentzen in Nederland, Texas in the early 1940s. After many prototypes, their first product, the 1950 Yentzen Caller, became the very first patented double-reed duck call introduced to the marketplace. In 1959, Cowboy Fernandez entered several duck calling competitions and both he and the Yentzen Caller became world class champions. Charlie Holder purchased the company in 2011. Today, Sure-Shot offers over two dozen game calls for waterfowl, predator, deer and turkey.

###

About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

###

Legendary World Champion Duck Caller, Inventor and Founder of Sure-Shot Game Calls James “Cowboy” Fernandez Passes

Groves, TX – (August 17) – Sure-Shot Game Calls is sad to share the news that co-founder, inventor and world champion caller James “Cowboy” Fernandez passed away yesterday in Beaumont, Texas at age 86. The entire Sure-Shot Game Calls family, friends and fans mourn his loss and extend our sympathies to his family.

Cowboy worked with George Yentzen to design and patent the first double reed duck call in 1950 and the triple reed in 1968. Cowboy was the first Texan and first double reed contestant to win the Worlds Duck Calling Championship in Stuttgart, Arkansas in 1959 using the double reed Yentzen Caller. And others followed, winning World Championships with this Yentzen Caller as well. He was well known for his calling prowess and won numerous regional and international competitions. Fernandez was inducted into the Legends of the Outdoors Hall of Fame in 2014.

“There was only room in this world for one Cowboy Fernandez,” explained Charlie Holder, current owner of Sure-Shot Game Calls. “He will be sorely missed. We greatly appreciate all of the support, messages, and well wishes from the friends and fans of Sure-Shot.”

For more information about Sure-Shot’s complete line of game calls, visit www.sureshotgamecalls.com.

About Sure-Shot Game Calls:

The 60+year old company was founded by James “Cowboy” Fernandez and George Yentzen in Nederland, Texas in the early 1940s. After many prototypes, their first product, the 1950 Yentzen Caller, became the very first patented double-reed duck call introduced to the marketplace. In 1959, Cowboy Fernandez entered several duck calling competitions and both he and the Yentzen Caller became world class champions. Charlie Holder purchased the company in 2011. Today, Sure-Shot offers over two dozen game calls for waterfowl, predator, deer and turkey.

###

About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

###