Archive for July, 2008

Irish Setter Ladyhawks Are Serious Hunting Boots for Women

 

RED WING, MN (January 2008) — Irish Setter is introducing a women’s hunting boot line, the Ladyhawks. While most women’s hunting boots are nothing more than modified men’s boots, these Irish Setter Ladyhawks have been specifically created for women.

Irish Setter developed a last that is shaped and detailed to provide superior fit for women. From a lower volume heel cup, to adjusted arch support to a more accommodating collar, the detail in these boots is geared toward higher performance and comfort for women.

The Irish Setter Ladyhawk series consists of three 7” boots with ScentBan and UltraDry waterproof membranes. The Ladyhawk #3885 is non-insulated and features Realtree All-Purpose HD nylon with brown leather. The Ladyhawk #3886 features 600 grams of Thinsulate Ultra insulation and brown on brown leather/nylon uppers. For hunters who need more insulation, the Ladyhawk #3887 contains 1000 grams of Thinsulate Ultra insulation in a Mossy Oak Break Up Camo/Brown leather package. The camo versions include a camo-wrapped EVA midsole. The boots are available in women’s sizes Medium 5-11.

Women will appreciate the streamlined silhouette, design details and proven performance features of the Irish Setter Ladyhawk line. “We wanted to create a women’s boot line that lives up to Irish Setter’s reputation of fit and performance.  These boots live up to that reputation and, while they meet our high standards for field performance, they also have styling to highlight their feminine nature,” explained Irish Setter Product Manager, Kyle Rackiewicz.

The new Ladyhawk boots will be available in July 2008 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 3885, 3886, 3887.

                            

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Irish Setter Introduces The Scout GTX

RED WING, MN (January 2008) — The Irish Setter Scout GTX is an all-around attractive rugged casual shoe. It’s waterproof and practical. The sporty look is enhanced with a Realtree camo panel and carbon rubber outsole. And this new Gore-Tex offering from Irish Setter is attractively priced at $119.

 “People love the subtle camo accent and the sole design is sleek but still has some teeth to it,” said Kyle Rackiewicz, Irish Setter Product Manager.

The new Irish Setter Scout GTX will be available in July 2008 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended image for this product is: 833.

                            

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

How To Maximize A Relatively Small Marketing Budget

Here are some ideas about how to make the most of your small marketing budget. Keep in mind that each company has unique business objectives and strategies so not every idea will be applicable for your company.

Fulfilling your retail customers’ needs should be a top priority. If they need in-store point-of-purchase materials to sell your product, give the POP line item your first dollars. If those retail customers need “merchandising” or “marketing” dollars (usually a percentage of sales), determine a ballpark figure and set that aside. If you’re lucky, those funds could come out of a separate Sales budget rather than the Marketing budget. These are truly costs of doing business and are often not optional.

The next line item to fund is a website. Many consumers turn to the web for product information. Find a web firm that can deliver what you really need and can come in within your budget. Be realistic about what you “need” versus what would be cool to have. There’s always time to do more fun web stuff when you have more money available.

Public relations is another critical tactic that needs adequate funding. Public relations is an extremely cost-effective way to get your product and company in front of a lot of people. Word of mouth and reviews in respected magazines and newspapers give your company instant credibility. Consumers today are skeptical of slick advertising so pr is becoming an even more important way to reach them. An experienced public relations firm like Firefly Publicity already has relationships with key editors and writers. You might want to hire them to promote your company’s products for you so you get results faster. Many pr firms also have databases of media contacts so they can spread the word to more media targets that you could on your own. PR firms know how to work with journalists and pitch your story. They will be pro-active on your behalf. While everyone has good intentions, public relations often gets pushed to the side when you try to do pr in-house. There’s always another fire to put out or hot deadline that demands your attention. For the optimum results, budget for a monthly pr retainer and for product samples to be shipped to the editors.

Next, fund some advertising. Advertising allows you to control what your consumers learn about your company and products and where they see the message. You should consider all forms of advertising including Google AdWords pay-per-click advertising if you sell on-line. For some industries, magazine advertising is best, for others it’s newspaper, banner ads, TV, radio or billboards. Remember to budget for the creation of the ad as well as the price of the media space. You might want to hire professionals to help you create an effective ad and negotiate the best media buy for you. Be realistic about your budget and what you can afford. There are often very good advertising resources available at small ad agencies that can accommodate small budgets. Many small ad agencies are staffed by experienced pros that have learned their trade at prestigious ad agencies so don’t overlook them as options.

If you still have money available, go back and beef up the line items that can help you reach more people and sell more products. To be successful, create a realistic marketing budget and monitor your expenses each month.

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Irish Setter Incorporates Vibram Outsoles In Select Boots

RED WING, MN (January 2008) — Irish Setter has incorporated Vibram outsoles in several premium boots.

The new Irish Setter Alpine Guide #2899 features an exclusive Vibram Summit outsole is built to last, with a dual-density PU midsole on top of a thick, solid rubber cleat platform. The tread is designed to carry heavy loads over rough terrain – providing maximum traction on rocky, uneven surfaces.

The award-winning Irish Setter AeroTracker is built with durable nylon screen protection over airmesh panels and is designed for active hunting in conditions that require a great amount of walking and hiking while still providing dependable waterproof protection. The Aero Tracker #3855 also features the exclusive Vibram® Contact outsole, a TPU plate for stability and a lightweight EVA midsole for proven comfort. The Vibram Contact carbon rubber sole has an aggressive lug pattern perfect for both rough and moderate terrain. The non-insulated style also features a GORE-TEX™ waterproof membrane.

“Vibram soles are known for their durability, just like Irish Setter,” explained Irish Setter Product Manager, Kyle Rackiewicz.

The new Irish Setter boots with Vibram will be available in July 2008 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: Alpine Guide 2899; AeroTracker 3855.

                            

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

 

Irish Setter Cedar Creek Boots Are Warm Options For Casual Wear

 

RED WING, MN (January 2008) — Irish Setter has developed footwear for cold weather conditions that look great in a casual setting. These easy-on, easy-off all brown boots are perfect to slip into for running errands or locating a newspaper that missed its mark. These Cedar Creek boots are warm and waterproof with an UltraDry waterproof membrane.

The new all leather waterproof Irish Setter Cedar Creek #3892 comes with 200 grams of Thinsulate insulation in an 8” height. A drawcord closure system allows for a snug fit. The suggested retail is $129.

The existing Cedar Creek #3840 offers a convenient side zipper for easy access to this 9” leather/abrasion-resistant nylon boot. The #3940 is waterproof with 200 grams of Thinsulate insulation to keep feet toasty. Its suggested retail price is $119.

“The Cedar Creek boots are designed for winter casual wear,” said Kyle Rackiewicz, Irish Setter Product Manager. “Irish Setter is headquartered in Minnesota so we have a perfect testing ground for these new boots.”

The new Cedar Creek boots will be available in July 2008 at leading outdoor retailers. The Cedar Creek #3840 is available now. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for these products are: 3892, 3840.

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Irish Setter Boots Offer Side Zippers For Easy On, Easy Off Convenience

 

RED WING, MN (January 2008) — Irish Setter has created a collection of boots with convenient side zippers.

Irish Setter’s upland boots with side zippers include the Wingshooter #855 featuring kangaroo leather and traditional upland styling with leather welt construction. The popular Ground Sensing #892 upland boot utilizes Ultra Flex construction for comfortable strides.

Several Irish Setter knee boots boast side zippers which makes removing the 17” boots much simpler. The Irish Setter Shadow Trek Viper #825 is a non-insulated snake boot with the aggressive Ground Claw outsole. The Outrider 600 knee boot #827 with 600 grams of Thinsulate Ultra insulation is available in Realtree Hardwoods HD Grey. The Outrider 1000 knee boot #828 with 1000 grams of Thinsulate Ultra insulation comes standard with Mossy Oak Break Up Camo.

Irish Setter’s Cedar Creek style #3840 in all brown offers a side zipper and 200 grams of insulation for casual winter applications.

“It’s hard to beat the convenience of a side zipper, especially with knee boots,” explained Irish Setter Product Manager, Kyle Rackiewicz.

These Irish Setter boots with side zippers are available now at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: Wingshooter #855; Ground Sensing #892; Shadow Trek Viper knee boot #825; Outrider 600 knee boot #827; Outrider 1000 knee boot #828; Cedar Creek casual cold boot #3840

         

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

               

 

 

 

Irish Setter Boots Creates A Six-Inch Collection

 

RED WING, MN (January 2008) — The demand has increased for comfortable six-inch boots and Irish Setter has answered hunters’ call for more options.

Irish Setter has several upland boots in a 6” height including the new Wingshooter #849 – a classic upland boot with a black sole, the Wingshooter #838 – a traditional upland boot with Irish Setter’s signature amber leather and white crepe sole and Wingshooter DSS #830 – a leather welt upland boot with Dynamic Spine System that reduces muscle fatigue.

Irish Setter has even added two 5” boots for 2008. The Timber Flex #3883 is available just in time for Spring turkey and the Scout GTX #833 rugged casual hiker will be available in July 2008.

“These shorter non-insulated boots can be used year round. The reduced height also makes this a lighter weight boot,” explained Irish Setter Product Manager, Kyle Rackiewicz. “The six-inch boots are a great addition to a hunter’s boot collection.”

Many of these Irish Setter 6” boots are available now at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: Wingshooter #849; Wingshooter #838;  Wingshooter DSS #830;Timber Flex #3883; Scout GTX #833.

     

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

            

 

 

 

Public Relations Gets A Bigger Piece of The Marketing Budget

Companies are cutting back spending due to unsettling economic news. Marketing departments are under pressure to do more with less. Many marketers are turning to public relations as a way to increase brand awareness and generate product sales. Larger portions of traditional advertising budgets are being allocated to public relations activities. Marketing in a recession forces companies to re-evaluate their marketing strategy and tactics.

“It only makes sense that smart marketers are making public relations a top priority,” said Kim Emery, Firefly Publicity’s owner. “With limited budgets, you can achieve great reach and frequency with public relations.” Emery points out that high quality or premium products have a better chance of being included in a publication’s editorial content.

“Selecting an experienced public relations professional increases your odds of getting ink,” Emery recently told fishing manufacturers at the ICAST trade show in Las Vegas. She advised companies to seek out pr firms with established relationships with publishers, editors and writers.

Emery also reminded decision makers not to abandon advertising. “Advertising allows companies to control their brand image and determine what’s communicated about their products and where consumers see the message,” said Emery. “Public relations and advertising complement each other. Both are important elements of a marketing plan. I’d never advise anyone to stop advertising and divert all their budget to public relations.”

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Irish Setter Boots Chooses Mossy Oak Break Up For Its Hunting Boots

 

RED WING, MN (January 2008) — Irish Setter is introducing several new Fall 08 styles featuring the popular Mossy Oak Break Up camouflage pattern.

Irish Setter has selected Mossy Oak Break Up for its new big game hunting boots like the Mountain Claw King Toe #2866 which offers ample toe room and the innovative Mountain Claw Viper snake boot #3800 with an integrated gaiter system. The new Ladyhawk hunting boot line offers women a Mossy Oak Break Up style #3887. The camo is also found in Irish Setter’s Extreme Cold new products like the Snow Claw #3882.

“Mossy Oak has a strong following. Consumers ask for it by name,” explained Irish Setter Product Manager, Kyle Rackiewicz. “Irish Setter has 10 boots with Mossy Oak Break Up in our product line.”

These new Irish Setter boots with Mossy Oak will be available in July 2008 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: Shadow Trek 3859; Timber Flex 3884; Deer Tracker II 2879; Mountain Claw KT 2866; Mountain Claw XT 2882; Mountain Claw Viper 3800; Outrider 1000 828; Ladyhawk 3887; Snow Claw 3882; Snow Tracker Pac 2871.

 

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

 

                            

Irish Setter Boots Adds Extended Sizes and Widths

 

RED WING, MN (January 2008) — Irish Setter is known for fit, comfort and performance. Fit and comfort are often components of having the right shoe size and width. Irish Setter, a division of Red Wing Shoe Company, has a reputation for having extended sizes and widths so more people can experience the comfort associated with a good fitting boot.

Most Irish Setter styles are available in D and EE (wide and double wide) from a men’s size 8 up to size 14 and offer half sizes. Several Irish Setter products are offered in extended sizes.

The Shadow Trek big game hunting boots #3868 and #3859 go down to a 5D. The Timber Flex big game hunting boots #3883 and #3884 also go down to a 5D.

In the Irish Setter Wingshooter upland collection, style #849 and #838 go down to a 6D. And style #847 starts at 7D. And almost anyone can find a Wingshooter #844 to fit them with sizes including B 8-14, D 7-14, EE 7-14 and H 8-14.

The Irish Setter Elk Tracker #882 also runs small and large with sizes B 8-14, D 8-16, EE 8-16 and H 7-13.

Even women have boot sizes particularly for them in the Ladyhawk collection (#3885, #3886, #3887). These Irish Setter boots are offered in women’s size medium 5-11. Another option is to buy a men’s boot. To convert your women’s shoe size to a men’s size, take your women’s shoe size and subtract 1.5.

 “Fit is an integral part of our brand,” explained Irish Setter Product Manager, Kyle Rackiewicz. “Irish Setter is proud of our extended size offering. We’re a part of Red Wing Shoe Company and that’s been a part of our heritage from the beginning.”

Many of these Irish Setter boots in extended sizes are available now at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: Shadow Trek #3868 and #3859; Timber Flex #3883 and #3884; Irish Setter Wingshooters #849, #838, #847, #844; Elk Tracker #882; Ladyhawk #3885, #3886, #3887.

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.