Irish Setter Introduces A Convenient Reversible, Packable Jacket

Irish Setter Coldwater Jacket - Fleece

Irish Setter Coldwater Jacket - Fleece

Irish Setter Coldwater Jacket Nylon Pullover Jacket

Irish Setter Coldwater Jacket Nylon Pullover Jacket

WINNIPEG (January 2008) —The Irish Setter Coldwater jacket is a handy companion to keep in a sportsman’s vehicle. This packable jacket is reversible with an olive shell and cozy brown fleece. To protect against the changing weather, the Coldwater has a zip up cowl collar and adjustable hem with shockcord and cordlock. The fleece side sports two lower body pockets.

This Fall 08 product is available in men’s sizes medium – 3XL. It will be offered at leading sporting goods retailers in August 2008; the suggested retail price is $89 USD.

The Irish Setter brand, long known for its performance hunting boots, has extended its brand to apparel. Richlu Manufacturing is an authorized licensee of Red Wing Shoe Company. The Fall 08 line includes performance upland jackets and rugged casual jackets, vests, shirts and pants that are hunting-inspired.

“Richlu was attracted to Red Wing’s Irish Setter brand because of its strength among both retailers and consumers,” said Richlu Vice President Gavin Rich. “Irish Setter’s loyal following appreciates its rich hunting footwear heritage. We’re confident that the generations who have worn the footwear will be equally receptive to the apparel.”

“We thought the Irish Setter brand had the potential to broaden beyond footwear and that apparel would be a good start. Richlu’s values are in alignment with Irish Setter’s core values of quality, comfort and durability. That was a very important consideration when we evaluated this opportunity,” said Mark Dinndorf, Irish Setter Brand Manager. “We’re especially impressed with Richlu’s commitment to quality.”

Richlu Manufacturing

was founded in 1939 and is a 100% family owned company located in Winnipeg, Canada. It has a history of building extremely durable work wear that has endured the harsh Canadian winters for decades. Richlu has evolved over the years and has become the largest maker of work wear in Canada and enjoys a reputation for quality, fit and competitive pricing.Today, Richlu is ISO 9001 certified, operates a major manufacturing facility in Winnipeg and also manufacturers internationally. Warehousing and distribution is done from three locations in Winnipeg and Pembina, North Dakota, with product being shipped to U.S.A., Europe, Japan and from coast to coast in Canada.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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1 Response to “Irish Setter Introduces A Convenient Reversible, Packable Jacket”


  1. 1 Kyle Whiteley March 10, 2009 at 1:44 am

    Looking to see if you can send a magazine really like this apparel


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