Irish Setter Incorporates Vibram Outsoles In Select Boots

RED WING, MN (January 2008) — Irish Setter has incorporated Vibram outsoles in several premium boots.

The new Irish Setter Alpine Guide #2899 features an exclusive Vibram Summit outsole is built to last, with a dual-density PU midsole on top of a thick, solid rubber cleat platform. The tread is designed to carry heavy loads over rough terrain – providing maximum traction on rocky, uneven surfaces.

The award-winning Irish Setter AeroTracker is built with durable nylon screen protection over airmesh panels and is designed for active hunting in conditions that require a great amount of walking and hiking while still providing dependable waterproof protection. The Aero Tracker #3855 also features the exclusive Vibram® Contact outsole, a TPU plate for stability and a lightweight EVA midsole for proven comfort. The Vibram Contact carbon rubber sole has an aggressive lug pattern perfect for both rough and moderate terrain. The non-insulated style also features a GORE-TEX™ waterproof membrane.

“Vibram soles are known for their durability, just like Irish Setter,” explained Irish Setter Product Manager, Kyle Rackiewicz.

The new Irish Setter boots with Vibram will be available in July 2008 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: Alpine Guide 2899; AeroTracker 3855.

                            

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

 

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