Archive for August, 2008

Irish Setter Snow Claw XT Boots Win “Best of Best” by Field & Stream Magazine

RED WING, MN (August 2008) — The Irish Setter Snow Claw XT cold weather boot was selected as Field and Stream’sBest of the Best” hunting boot. Each year editors of Field & Stream test hundreds of outdoor products, awarding the top performing items the coveted title of “Best of the Best.” Cutting-edge insulation technology – integrated into a hunting boot for the first time by Irish Setter – provides the ultimate insulation package for hunters and ice fisherman so they can perform better longer and more comfortably during the coldest of weather conditions.

The Field & Stream testers, led by Peter Mathiesen, appreciated the addition of “the most significant new footwear insulating technology in decades” during a three-hour freezer wear test. They reported, “Our feet stayed toasty.” The testers were also impressed with the cleat construction that allows wearers to “glide over steep terrain.” This outsole is a vast improvement over bulky pac boots’ standard cleat construction. Testers also noted that the Snow Claw XT 10” uppers provide vertical stability. Field & Stream put the Snow Claw XT boots to the test, even cutting them with a saw to view the unique construction before giving their prestigious stamp of approval.

When the testers dissected the boots they found that the award-winning Irish Setter Snow Claw XT boots feature 2000 grams of Thinsulate Ultra Insulation and a Thermal Boost of Aerogel embedded in the midsole. The Aerogel serves as a barrier to heat loss between the foot and frozen ground or snow. Aerogel is a nanotechnology material that is composed of over 90% air – making it an extremely effective insulator with the lowest thermal conductivity of any solid material known to man. The Aerogel material was developed for NASA and is just now being incorporated into footwear for the general public. Now Irish Setter has provided this unique and innovative solution for extreme cold conditions underfoot in the hunting category. Hunters and ice fishermen will feel the difference. Amazing video demonstrations are available at http://www.aerogel.com.

We’re always looking at technology from other industries to see how it could improve our footwear.  Once we figured out how to work with the Aerogel material to optimize its performance value, we knew we had to have it.  Ultimately, we ended up pairing it with 2000 grams of Thinsulate Ultra insulation to create the ultimate blend of insulating performance,” said Kyle Rackiewicz, Irish Setter Product Manager.

The Irish Setter Snow Claw XT #3888 is a 10” boot with 2000 grams of Thinsulate Ultra insulation, UltraDry waterproof membrane, ScentBan and aggressive Snow Claw XT Sole. The Snow Claw XT outsole tread pattern incorporates a multi-level cleat configuration that penetrates various depths of snow and mud – resisting slip by minimizing the creation of sheer layers. The Snow Claw XT #3889 provides the same technical components but in an all brown upper. The suggested retail price for the XT versions is $169.

The new Snow Claw XT boots is available now at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

“We are very honored to accept this prestigious award from Field & Stream,” said Mark Dinndorf, Irish Setter Brand Director. “This reinforces Irish Setter’s reputation for quality and innovation. Our team is committed to rethinking hunting boots and continuously improving the footwear that serious hunters require.” Irish Setter received this honor in 2006 for the breathable AeroTracker and in 2003 for the dependable Elk Tracker hunting boot.

Field and Stream’s testers devoted three months to rigorously testing each product and any that failed to withstand were immediately eliminated. The Snow Claw XT performed above and beyond, winning the prestigious title among many competing products. In addition to months of testing, the winning products were ultimately selected based on significance of the innovation, quality of the design, and the value they bring to hunters and fishermen. The criteria for evaluating footwear included comfort, warmth, reliability and water resistance.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for these products are: Snow Claw XT 3888, 3889.

About Firefly Publicity

Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity. Visit www.fireflypublicity.com for more information.

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Toll-Free Phone Number for Irish Setter Boots Customer Service

The toll-free number for Irish Setter boots customer service is 888-SETTER-0. Or visit www.irishsetterboots.com for more information about its products.

Lightweight, Agile Irish Setter Timber Flex Boots Are Ready For Turkey

 

RED WING, MN (June 2007) — Irish Setter continues to develop lighter, more agile hunting footwear to meet the needs of today’s hunters. The latest examples are the Irish Setter Timber Flex mid and hiker models. Built on an athletic-inspired last, these boots are built for active comfort during warmer hunting seasons.

The waterproof Timber Flex Low features athletic styling and a lightweight nylon upper with RealTree AP camo. The waterproof Timber Flex Hiker adds 200 grams of Thinsulate Insulation and sports Mossy Oak Break Up. The 200 gram insulation package offers the optimal insulation for spring turkey or warm fall hunting. All Timber Flex models share the same durable, yet lightweight and flexible outsole designed for enhanced comfort.

These new styles round out the Irish Setter Timber Flex family that includes lightweight hunting boots, pull-ons, knee boots and snake boots.  As some of the lightest weight Big Game boots in the Irish Setter collection, all Timber Flex styles are designed for hunts that require extensive walking, providing an optimal fit with extreme comfort.

These new Timber Flex boots begin at $99 and will be available in January 2008 just in time for the spring turkey season. You can find the existing styles at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 3883, 3884.

 

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

 

Scramble Up Steep Slopes With The Irish Setter Mid-Height Elk Tracker

 

RED WING, MN (June 2007) — Irish Setter adds a mid-height boot to its popular line of all leather Elk Tracker hunting boots. This boot shares the proven combination of materials and special features resulting in a lightweight — yet heavy-duty — hunting boot with a new height that allows for more active hunting. This waterproof, non-insulated Elk Tracker boot is great for hunting environments that require scrambling and a wider range of motion.

“These boots help you conquer the rugged terrain you encounter when you’re pursuing elk. Perfect for scrambling up steep slopes,” said Kyle Rackiewicz, product manager of the Irish Setter brand for Red Wing Shoe Company. “These boots simply eliminate an entire area where boots could rub against skin and cause a hot spot. They also allow freer muscle movement in the calf area, minimizing constriction on steep slopes when muscles are working their hardest.  And because these boots weigh less, the return to camp is easier.”

All Irish Setter Elk Trackers combine a variety of features which contribute to their comfort and durability. The genuine leather welt construction provides some flexibility with enough rigidity and torsion control for stability on uneven terrain.  And the cushioning of the Comfort Cork EVA with Memory Foam and ScentBan Odor Inhibitor footbed comes standard on all models.

The suggested retail price for the mid-height Irish Setter Elk Tracker is $129.99. The mid-height style will be available starting January 2008 at leading outdoor sporting goods retailers.. Five standard-height Elk Trackers are available now in non-insulated, 200 and 600, and 1,000 grams of Thinsulate Ultra Insulation.  The 600 gram version is also available in kangaroo leather.  Visit http://www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended image for this product are: 878.

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Comfort Is Always In Season With Irish Setter Soft Paws Rugged Shoes

 

RED WING, MN (June 2007) — Irish Setter introduces new additions to the Soft Paw line of rugged casual men’s footwear, perfect for off-road or everyday adventures and designed with the same quality featured in the extensive line of hunting boots.

The new Soft Paws feature a new sole design and updated styling but maintain the key comfort features that have made this a successful line. Available in both a chukka and oxford style, the Soft Paws feature full grain leather uppers, durable rubber outsoles, and leather covered memory foam cushioned footbeds with ScentBan Odor Inhibitor. Styles 3872 (oxford) and 3873 (chukka) retail at $89 and $99 respectively.

For those who prefer waterproof rugged shoes, Irish Setter is offering two new waterproof Soft Paw styles for Spring 08. These styles feature the same great comfort features of their non-wicking materials and the proven UltraDry membrane waterproofing system. These waterproof styles 3874 (oxford) and 3875 (chukka) retail at $119 and $129 respectively.

Don’t leave the comfort of Irish Setter in the woods but experience the quality all day, every day. The line will be available in January 2008 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 3872, 3873, 3874, 3875.

                            

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

 

Twelve New Irish Setter Boots Feature Thinsulate

 

RED WING, MN (January 2008) — Irish Setter is introducing 12 new Fall 08 styles featuring Thinsulate insulation.

Irish Setter has selected Thinsulate insulation for its new big game hunting boots like the Tamarack, Mountain Claw – King Toe, and Alpine Guide. Always a great value, the Tamarack boots feature premium Red Wing Shoe Company leather in a new mottled finish. The Mountain Claw King Toe boot offers ample toe room. The Alpine Guide is built for mountainous terrain and utilizes premium components.

The new Ladyhawk hunting boot line also offers women boots with Thinsulate insulation. Thinsulate is also found in Irish Setter’s Extreme Cold new products like the Snow Claw XT, Snow Claw and Cedar Creek winter casual boots. In the Snow Claw XT, Thinsulate is paired with nanotechnology to create an exceptionally warm boot.

“Thinsulate has great brand recognition. Consumers look for the Thinsulate label when they want insulated boots,” explained Irish Setter Product Manager, Kyle Rackiewicz.

The new Irish Setter boots with Thinsulate will be available in July 2008 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: Tamaracks 4801, 4802; Mountain Claw KT 2832, 2866; Alpine Guide 2899; Ladyhawk 3886, 3887; Snow Claw XT 3888, 3889; Snow Claw 3882; Cedar Creek 3892.

                            

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

 

 

 

Red Wing Shoe Company Leather Selected For Premium Irish Setter Boots

 

RED WING, MN (January 2008) — In 2008, Irish Setter has looked to its heritage and added premium Red Wing Shoe Company leather to several styles in the line.

This top-of-the-line leather is made with US hides at the company’s tannery located near the corporate headquarters in Red Wing, Minnesota. For more than a century, the master tanners at the tannery have been perfecting their craft and producing some of the best leathers in the world.

The handcrafted leather is offered in the Irish Setter Tamarack big game hunting boots, the high elevation Alpine Guide hunting boot and the innovative Mountain Claw – Viper snake boot.

 “Irish Setter is a Red Wing Shoe Company brand. We’ve decided to capitalize on our knowledge and resources by adding this premium leather to a special offering of boots,” explained Irish Setter Product Manager, Kyle Rackiewicz.

The new Irish Setter boots featuring Red Wing Shoe Company leather will be available in July 2008 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: Tamarack 4800, 4801, 4802; Alpine Guide 2899; Mountain Claw Viper 3800.

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.