Archive for September, 2008

Irish Setter Designs Uniquely Comfortable Snake Boot For Upland Hunters

RED WING, MN (June 2008) — Upland hunters will appreciate the comfort of Irish Setter’s new Wingshooter DSS Viper 17” snake boot. The innovative design features an integrated gaiter which rises from the boot base with waterproof and snakeguard membranes extending from the foot to the top of shaft. The integrated gaiter is more flexible and accommodating than a standard boot shaft making it significantly more comfortable while hunting. A drawcord closure at the top allows hunters to cinch the boots securely over pants or gather the fabric neatly when tucking pant legs into the boots. The innovative design also includes a conventional lace system to customize fit in key performance areas.

The Irish Setter Wingshooter DSS Viper also features a unique new sole platform to increase flexibility and reduce muscle and bone fatigue. The Dynamic Suspension System is a proprietary mechanism that reduces fatigue caused by underfoot pressure through a shock attenuating mechanism. The system works by redistributing the downward force produced under the heel during each stride. The end result is a more enjoyable experience in the field, with fresher legs over the course of multi-day hunting trips.

This non-insulated snake boot with upland styling combines high quality distressed-look leather and classic waxed oil cloth. Rugged TecTuff material protects wear areas of the boot to extend boot life.

“We designed our new Viper series after receiving overwhelming input from hunters operating in snake country who are looking for improved comfort and performance without sacrificing protection.  Our field trials have confirmed that it will set a new standard for performance in this category of hunting boots,” said Kyle Rackiewicz, Irish Setter product manager.

The suggested retail price is $189 for this 17” snake boot. The new Wingshooter DSS Viper hunting boots will be available in January 2009 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended image for this product is: 811.

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Irish Setter Redesigns All-Terrain Tamarack Casual Shoe

Irish Setter Tamarack

Irish Setter Tamarack

RED WING, MN (July 2008) — Irish Setter has redesigned its popular Tamarack shoe to give sportsmen a modern athletic look. The Tamarack oxford and chukka offer the guaranteed waterproofing of Gore-Tex.

The Tamarack rugged casual shoes share the same bottom platform as the proven Irish Setter Tamarack hunting boots. The unique construction creates comfort while the UltraArch Internal TPU Torsion Stabilizer enhances stability on uneven ground. TecTuff material protects the toe and heel from scuffing and provides an attractive contrast to the nubuck leather upper.

“The new Tamarack casual shoes are capable of taking the wearer from the street to the trail and beyond. These shoes are built to perform in really rugged conditions,” explained Irish Setter Product Manager Kyle Rackiewicz.

These Tamarack rugged casual styles will be available in January 2009 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you. The oxford (#4803) will retail for $139 while the chukka (#4804) will retail for $149.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 4803, 4804.

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Comfort Comes Standard In Irish Setter Soft Paws Rugged Shoes

Irish Setter Soft Paw

Irish Setter Soft Paw

RED WING, MN (July 2008) — The new Irish Setter Soft Paw rugged casual shoes are a stylish and functional addition to any sportsman’s closet. These waterproof casual oxfords and chukkas are built with the same quality found in Irish Setter’s extensive line of hunting boots.
Irish Setter selected a familiar pattern and refined it with updated stitch details. Comfortable full grain, tumbled aniline leather uppers were chosen. And a leather detail was added to the soles for a truly distinguished look.
Comfort is a key component of every Irish Setter shoe or boot. Under the foot, Irish Setter has paired an EVA dual density, self-cleaning sole with light cushioning along with a leather-covered Memory Foam footbed with ScentBan Odor Inhibitor. And to keep feet comfortably dry, both the oxford and chukka include the UltraDry membrane waterproofing system. Styles 3874 (oxford) and 3875 (chukka) retail at $119 and $129 respectively.

“The Irish Setter Soft Paw has been a longstanding favorite among Irish Setter consumers. The rich character of the leather combined with a plush footbed create a great looking shoe with exceptional cushion and comfort,” said Irish Setter Product Manager, Kyle Rackiewicz.

Don’t leave the comfort of Irish Setter in the woods but experience the quality all day, every day. These Soft Paw styles will be available in January 2009 at leading outdoor retailers. Visit http://www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 3874, 3875.

Visit http://www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Irish Setter Wingshooter DSS Classic Upland Boots Combine Vintage Style With Latest Technology

Irish Setter Wingshooter Classic

Irish Setter Wingshooter Classic

RED WING, MN (July 2008) —Upland hunters value the sport’s heritage and seek out old-world field elegance in their upland apparel and footwear. The vintage look of Irish Setter’s new Wingshooter DSS Classic boots combined with the latest sole technology is exactly what upland hunters are looking for today.

The Irish Setter Wingshooter DSS Classic line consists of an oxford, chukka and 9” hunting boot. All styles feature a unique sole platform which increases flexibility and reduces muscle and bone fatigue. The Dynamic Suspension System is a patented mechanism that reduces fatigue caused by underfoot pressure through a shock attenuating mechanism. The system works by redistributing the downward force produced under the heel during each stride. The end result is a more enjoyable experience in the field, with fresher legs over the course of multi-day hunting trips.

The vintage look, shared by each style, incorporates traditional leather welt construction and premium upper materials. The DSS Classic uppers are built with robust full-grain leather that is polished and finished with natural wax to create a classic look with a crisp finish. Wax and oil are used to temper field-quality cotton that complements the fine leather in both appearance and durability. An internal UltraDry waterproof membrane keeps feet dry in the chukka and 9” models.

“Irish Setter keeps building on its heritage, and our new Wingshooter DSS Classic boots are a great example. We can deliver exceptional performance with the latest technology and stay true to vintage upland styling,” explained Irish Setter Product Manager, Kyle Rackiewicz.

The suggested retail prices are $119 for the oxford (#887), $149 for the chukka (#888) and $159 for the nine-inch boot (#889). The new Wingshooter DSS Classic hunting boots will be available in January 2009 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 887, 888, 889.

 

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

 

 

                            

Lines Items In A Public Relations Budget

Public relations is a very cost-effective way to promote your products and services to your target audience. However, there are some basic costs involved in developing and executing a professional pr plan. Your costs should vary based on your marketing strategies and objectives for the year. Another budget variable is based on your decision to handle the public relations in-house or to outsource your pr efforts. Costs can vary widely among pr firms depending on the number of people working on your account, the seniority level of your account staff, the difficulty of meeting your objectives as well as the geographic location of the firm which will impact its overhead like rent and salaries.

Make sure your marketing budget allows for contingencies so you can afford to address unexpected issues that pop up during the year.

Here’s a list of public relations line items to consider adding to your public relations budget:

  • Public relations plan development
  • Public relations firm monthly retainer/fees
  • Media monitoring fees/costs or clipping service costs
  • Media list subscription or list rental fee for media relations and publicity
  • Printing/production costs
  • Postage/shipping
  • Product sample costs
  • Trade show pr expenses
  • Travel/entertainment expenses
  • Association memberships
  • Photography (if you need something beyond your catalog photos)
  • Special press kit/product launch mailer
  • Special event planning and expenses
  • Press conference planning and expenses

As with any project, you’ll achieve the most cost-effective results with upfront planning, agreed upon deliverables and measurable objectives.

About Firefly Publicity

Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity. Visit www.fireflypublicity.com for more information.

Start Making Public Relations Plans for the Outdoor Retailer Show Now

It’s hard to believe that the Outdoor Retailer Show is just 4 months away!  The OR Show will be held in Salt Lake City, Utah from January 22-25, 2009.

Did you know that many companies are already hard at work making preparations to maximize their trade show expenditure? One way that companies can improve their return on investment is to develop a public relations plan to reach out to the hundreds of writers and editors attending the trade show. Those writers can tell thousands of consumers about your latest product or service. That’s why this is an opportunity you can’t afford to ignore!! Wonder what your competitions’ doing?

If they are like Firefly Publicity’s clients, those marketers and manufacturers are finalizing Fall 09 product prototypes and briefing their public relations firms. Advance planning allows companies to craft targeted messages for the trade magazines like the OR Show Daily. Trade publications begin working several months in advance for trade show daily issues. Once the pr firms have created the trade press releases they turn their focus to consumer messaging and press releases for each new product introduction. Press releases may also be created to highlight corporate initiatives, sales promotions and personnel news.

It’s also important to create product photography that the press can use if necessary. Larger circulation publications may shoot their own images but many high-quality publications and websites will request that company’s supply product photos to accompany their article or product review.

Some outdoor companies are staffed and equipped to create their own press kits. But after budget cuts and headcount reductions, many companies are now outsourcing their public relations efforts to pr firms that specialize in their industry. PR firms, like Firefly Publicity, have established relationships with the writers and editors in their specialized industry.

The public relations firm can focus on the pr effort while the in-house marketing managers handle the advertising, catalogs, website, trade show booth and point-of-purchase displays. Some marketing managers also have the additional responsibility of managing the sales staff and national accounts. To achieve the best public relations results, a professional pro-active effort is needed. If your company is just reacting to writer’s requests you can bet your missing at least half the press coverage potential. Honestly, who can do a great job and deliver measurable results when asked to juggle all those important responsibilities?

If your company is attending Outdoor Retailer, ATA, SHOT Show, The Miami Boat Show or ICAST, contact Firefly Publicity to see what they can do to make your job easier and increase press coverage for your company and its products and services. Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Starting Making Public Relations Plans For The Miami Boat Show Now

It’s hard to believe that the Miami Boat Show is just 5 months away!  The Miami Boat Show will be held in Miami, Florida from February 12-16, 2009.

Did you know that many companies are already hard at work making preparations to maximize their trade show expenditure? One way that companies can improve their return on investment is to develop a public relations plan to reach out to the hundreds of writers and editors attending the trade show. Those writers can tell thousands of consumers about your latest product or service. In fact, one boating publication reaches over half a million consumers with each issue. That’s why this is an opportunity you can’t afford to ignore!! Wonder what your competitions’ doing?

If they are like Firefly Publicity’s clients, those boating marketers and manufacturers are finalizing product prototypes and briefing their public relations firms. Advance planning allows companies to craft targeted messages for the trade magazines Boat & Motor Dealer and Boating Industry. Trade publications begin working several months in advance for trade show daily issues. Once the pr firms have created the trade press releases they turn their focus to consumer messaging and press releases for each new product introduction. Press releases may also be created to highlight corporate initiatives, sales promotions and personnel news.

It’s also important to create product photography that the press can use if necessary. Larger circulation publications may shoot their own images but many high-quality publications and websites will request that company’s supply product photos to accompany their article or product review.

Some boating and marine companies are staffed and equipped to create their own press kits. But after budget cuts and headcount reductions, many companies are now outsourcing their public relations efforts to pr firms that specialize in their industry. PR firms, like Firefly Publicity, have established relationships with the writers and editors in their specialized industry.

The public relations firm can focus on the pr effort while the in-house marketing managers handle the advertising, catalogs, website, trade show booth and point-of-purchase displays. Some marketing managers also have the additional responsibility of managing the sales staff and national accounts. To achieve the best public relations results, a professional pro-active effort is needed. If your company is just reacting to writer’s requests you can bet your missing at least half the press coverage potential. Honestly, who can do a great job and deliver measurable results when asked to juggle all those important responsibilities?

If your company is attending The Miami Boat Show, ATA, SHOT Show, Outdoor Retailer, NMMA or ICAST, contact Firefly Publicity to see what they can do to make your job easier and increase press coverage for your company and its products and services. Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.