Archive for February, 2009

StowMaster Nets Biggest Name In Professional Bass Angling

StowMaster, Inc. announced today the signing of Kevin
Van Dam to StowMaster’s National Pro Staff Team. VanDam is recognized as one of the
top anglers in bass fishing history winning the prestigious B.A.S.S. Angler of the Year Title in 1992,
1996, 1999, and again for 2008. VanDam has also won FLW Angler of the
Year (2001) and has qualified for eighteen Bassmaster Classic championships, winning
the coveted events in 2001 and 2005. With total career earnings of over $3.3 million,
VanDam is currently ranked number one in the world.
 
“We are extremely excited about having Kevin onboard and we are looking forward to working
with him in developing products for the avid bass angler,” says Steve Vogts, StowMaster’s
VP of Marketing  “The use of landing nets by bass fishermen has now become the norm rather
than the exception, but many anglers still forgo their use because of boat storage limitations.  Bass
fishermen like an uncluttered boat deck which means traditional landing nets just don’t fit
the bill.   Nobody wants to be tripping over a net or having it blow off the deck at 70MPH.
With Kevin’s help we feel we have developed the ultimate bass boat net.”
 
StowMaster’s new KVD Bass Boat Net is designed especially to fold and stow in a bass
boat’s rod locker or other storage compartments where it’s out of the way until needed. 
The new KVD model features the patented 20″ x 24″ folding hoop design with a special
telescoping handle that extends from a closed position of 38″ to 80″ allowing anglers extra reach
when needed.  The net features a knotless fish-friendly mesh coated with a special rubber
polymer to prevent hooks from embedding in the mesh.  The entire net system folds down
to a compact 10″x 38″ for easy storage in a bass boats rod locker or other storage compartments.
The new KVD model is now available exclusively through Bass Pro Shops. 
 
About StowMaster
StowMaster, a U.S. company based in Lake Mills, IA, is dedicated to providing top quality,
innovative products to the leisure time industry. Every StowMaster product possesses
groundbreaking design and is created through sophisticated manufacturing processes.
The results are some of the most convenient, versatile and durable products on the market.
 
All Tournament Series Precision Landing Nets are made entirely in the United States.
StowMaster taps into more than 30 years experience of providing top quality products
to customers worldwide. To underscore this commitment to quality, all Tournament Series
Precision Landing Nets have a lifetime guarantee against breakage.
 
Media Contact:  Steve W. Vogts / V.P. Marketing, Tele: 270-873-2294, Cell: 262-227-7916, Email: stevevogts@stowmaster.net
 
StowMaster, 706 E. Main St., Lake Mills, IA 50450, Telephone: 641-592-6160 www.stowmaster.net

About Firefly Publicity

Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity. Visit www.fireflypublicity.com for more information.

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Irish Setter Expands Award-Winning Snow Claw XT Cold Weather Boot Offering

Irish Setter Snow Claw XT Insulated Boot #4888

Irish Setter Snow Claw XT Insulated Boot #4888

RED WING, MN (January 2009) — The Irish Setter Snow Claw XT cold weather boot was just selected as Field and Stream’s “Best of the Best” hunting boot in September 2008 and already Irish Setter is expanding this insulated boot line. The new styles add a convenient side zipper for easy on/off and bring the height of the boot up to 15 inches. All Snow Claw XT boots contain the award-winning insulation package of 2000 grams of Thinsulate Ultra Insulation and a Thermal Boost of Aerogel embedded in the sole. Cutting-edge insulation technology – integrated into a hunting boot for the first time by Irish Setter – provides the ultimate insulation package for hunters, ice fisherman and snowmobilers so they can perform better longer and more comfortably during the coldest of weather conditions.

The Aerogel serves as a barrier to heat loss between the foot and frozen ground or snow. Aerogel is a nanotechnology material that is composed of over 90% air – making it an extremely effective insulator with the lowest thermal conductivity of any solid material known to man. The Aerogel material was developed for NASA and is just now being incorporated into footwear for the general public. Now Irish Setter has provided this unique and innovative solution for extreme cold conditions underfoot in the hunting category. Hunters, ice fishermen and sportsmen on ATVs and snowmobiles will feel the difference. Amazing video demonstrations are available at http://www.aerogel.com.

 

The Snow Claw XT is a good example of Irish Setter innovation,” said Kyle Rackiewicz, Irish Setter Product Manager. “The Snow Claw XT is also a good example of collaboration. Input from our sales team and customers in the coldest regions of the world, Siberia and Minnesota, helped create this award-winning boot.”

The Irish Setter Snow Claw XT #4888 is a 15” boot with 2000 grams of Thinsulate Ultra insulation, UltraDry waterproof construction, ScentBan, Mossy Oak Break-up Camo and aggressive Snow Claw XT Sole. The Snow Claw XT outsole tread pattern incorporates a multi-level cleat configuration that penetrates various depths of snow and mud – resisting slip by minimizing the creation of sheer layers. The Snow Claw XT #4889 includes the same technical components but in an all black upper. The suggested retail price for the XT versions is $199.

The latest Snow Claw XT boots will available July 2009 at leading outdoor retailers. The existing Snow Claw XT styles #3888 and #3889 are available now. Visit www.irishsetterboots.com for the nearest retailer.

About Field & Stream’s Best of the Best

The Field & Stream testers, led by Peter Mathiesen, appreciated the addition of “the most significant new footwear insulating technology in decades” during a three-hour freezer wear test. They reported, “Our feet stayed toasty.” The testers were also impressed with the cleat construction that allows wearers to “glide over steep terrain.” This outsole is a vast improvement over bulky pac boots’ standard cleat construction. Testers also noted that the Snow Claw XT 10” uppers provide vertical stability. Field & Stream put the Snow Claw XT boots to the test, even cutting them with a saw to view the unique construction before giving their prestigious stamp of approval.

Each year editors of Field & Stream test hundreds of outdoor products, awarding the top performing items the coveted title of “Best of the Best.” Field and Stream’s testers devoted three months to rigorously testing each product and any that failed to withstand were immediately eliminated. The Snow Claw XT performed above and beyond, winning the prestigious title among many competing products. In addition to months of testing, the winning products were ultimately selected based on significance of the innovation, quality of the design, and the value they bring to hunters and fishermen. The criteria for evaluating footwear included comfort, warmth, reliability and water resistance.

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for these products are: Snow Claw XT 4888, 4889.

About Firefly Publicity

Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity. Visit www.fireflypublicity.com for more information.

Irish Setter Introduces Hunting Boots for Boys & Girls

Irish Setter Kit Fox Kids Hunting Boot #2809

Irish Setter Kit Fox Kids Hunting Boot #2809

RED WING, MN (January 2009) — Irish Setter has developed the Kit Fox hunting boot specifically for boys and girls. Although the boots with Mossy Oak Break-Up Camo look just like Dad’s, they are built on youth-specific lasts. Like all Irish Setter hunting boots, the Kit Fox 6” boots are built for performance.

The Irish Setter Kit Fox boots feature 200 grams of Thinsulate Ultra Insulation, an Ultra Dry waterproof construction and a carbon rubber sole. These sleek and lightweight boots are offered in youth medium sizes 1-6.

 We set out to develop a kids’ boot that would help kids enjoy the outdoors. It’s important they have a good experience so they’ll want to do it again and continue the hunting tradition,” explained Irish Setter Product Manager, Kyle Rackiewicz.

The new Kit Fox boots will be available for $79 in July 2009 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended image for this product is: 2809.

About Firefly Publicity
Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity. Visit www.fireflypublicity.com for more information.
 

 

 

Irish Setter’s King Toe Knee Boot Offers King-Size Toe Room for Hunters

Irish Setter King Toe Knee Boot

Irish Setter King Toe Knee Boot

RED WING, MN (January 2009) —Irish Setter’s lightweight knee boots with easy entry side zippers have become popular with big game hunters. Hunters appreciate that the boots are more breathable than rubber boots. Now Irish Setter is offering those serious sportsmen another option with the King Toe feature. The high volume toe box’s additional space provides increased comfort and warmth.

King Toe was initially developed for Red Wing Shoe work boots. Because Red Wing Shoe Company is Irish Setter’s parent company, Irish Setter was able to utilize this popular feature in their rugged hunting boots. The King Toe allows feet to stretch out and enjoy 38% more volume in the toe box area than standard boots.

The Irish Setter King Toe knee boot #2842 features 800 grams of Thinsulate Ultra insulation, Realtree All-Purpose HD camo, dark brown leather, ScentBan, a convenient side zipper for easy on/off and UltraDry waterproof construction. This 17” boot has a suggested retail price of $189. The aggressive Mountain Claw outsole with gripper teeth on the toe provides good traction and stability for climbing steep slopes.

“Irish Setter is enjoying the same success Red Wing was having with the King Toe boots so we’ve expanded our King Toe collection. Everyone seems to like the extra wiggle room,” said Kyle Rackiewicz, Irish Setter Product Manager.

The new King Toe knee boots will be available in July 2008 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 2842.

 

About Firefly Publicity
Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity. Visit www.fireflypublicity.com for more information.

 

 

                            

 

Irish Setter Creates A More Comfortable Upland Hunting Boot

Irish Setter DSS King Toe Upland Hunting Boot #820

Irish Setter DSS King Toe Upland Hunting Boot #820

 

 

RED WING, MN (January 2009) —Irish Setter’s new DSS King Toe boot combines two proven comfort technologies to create an exceptionally comfortable boot for upland hunters who spend a lot of time on their feet. Hunters will appreciate the underfoot comfort of the Dynamic Spine System and the additional wiggle room in the toe area because of the King Toe feature.

The Dynamic Spine System is a patented mechanism that reduces fatigue caused by underfoot pressure through a shock attenuating mechanism. The system works by redistributing the downward force produced under the heel during each stride. The end result is a more enjoyable experience in the field, with fresher legs over the course of multi-day hunting trips.

The popular King Toe feature offers 38% more toe room. This additional volume creates a pocket for warm air and allows toes to spread naturally while walking. The King Toe feature was first used in Red Wing Shoe work boots; it was incorporated into several Irish Setter hunting boots last season.  

The 8” Irish Setter DSS King Toe style #820 with abrasion-resistant fabric, UltraDry waterproof construction and Goodyear leather welt construction is built to accommodate larger calves.  

 “Irish Setter is committed to providing new innovations for our loyal upland hunters. I think hunters with wider feet will especially appreciate this latest model,” said Irish Setter Product Manager, Kyle Rackiewicz.

 

The suggested retail price is $149. The new DSS King Toe hunting boots will be available in July 2009 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended image for this product is: 820.

About Firefly Publicity

Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity. Visit www.fireflypublicity.com for more information.