Irish Setter Creates A More Comfortable Upland Hunting Boot

Irish Setter DSS King Toe Upland Hunting Boot #820

Irish Setter DSS King Toe Upland Hunting Boot #820

 

 

RED WING, MN (January 2009) —Irish Setter’s new DSS King Toe boot combines two proven comfort technologies to create an exceptionally comfortable boot for upland hunters who spend a lot of time on their feet. Hunters will appreciate the underfoot comfort of the Dynamic Spine System and the additional wiggle room in the toe area because of the King Toe feature.

The Dynamic Spine System is a patented mechanism that reduces fatigue caused by underfoot pressure through a shock attenuating mechanism. The system works by redistributing the downward force produced under the heel during each stride. The end result is a more enjoyable experience in the field, with fresher legs over the course of multi-day hunting trips.

The popular King Toe feature offers 38% more toe room. This additional volume creates a pocket for warm air and allows toes to spread naturally while walking. The King Toe feature was first used in Red Wing Shoe work boots; it was incorporated into several Irish Setter hunting boots last season.  

The 8” Irish Setter DSS King Toe style #820 with abrasion-resistant fabric, UltraDry waterproof construction and Goodyear leather welt construction is built to accommodate larger calves.  

 “Irish Setter is committed to providing new innovations for our loyal upland hunters. I think hunters with wider feet will especially appreciate this latest model,” said Irish Setter Product Manager, Kyle Rackiewicz.

 

The suggested retail price is $149. The new DSS King Toe hunting boots will be available in July 2009 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended image for this product is: 820.

About Firefly Publicity

Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity. Visit www.fireflypublicity.com for more information.

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