Irish Setter Rubber Hunting Boots Provide Secure, Comfortable Fit

RED WING, MN (January 2010) —Irish Setter’s patent-pending ExoFlex technology brings a welcome change to the rubber boot category – fit. The ExoFlex panel placed in the back of the boot shaft expands to accommodate the back of the foot, offering easy entry into rubber boots. Then the panel contracts for a lock-tight, high-performance fit, creating a great fitting, easy on/off waterproof, scentproof rubber boot. The new RutMaster and SwampGhost rubber knee boots feature this new performance technology.

The RutMaster boots are offered in several styles to meet most hunters’ needs. Hunters who prefer non-insulated boots can choose the Realtree APG Camo version #4870 or the Mossy Oak Break Up Camo version #4871. Hunters in cooler climates can select Rutmasters with 800 grams of Thinsulate Ultra Insulation – Realtree AP Camo (#4872) or Mossy Oak Break Up (#4873). For cold conditions, RutMaster #4874 features 1200 grams of Thinsulate Ultra insulation and Realtree AP Camo. An adjustment strap on the RutMaster accommodates a wide range of calf sizes.

The new Irish Setter SwampGhost knee boots with rubber/neoprene design offer the ability to fold down the shaft for those who prefer that option. The SwampGhost boots include the ExoFlex technology in a waterproof, scent-free stretch fit rubber construction. It’s offered in a non-insulated, Realtree APG Camo version (#4852) and a version with 1000 grams of Thinsulate Ultra insulation in Realtree AP Camo (#4853).

Both the new Irish Setter RutMaster and SwampGhost17” knee boots are built on a new last that provides a slim, comfortable profile. The outsole is designed with a performance-enhancing rocker Mud Claw sole with mud releasing cleats. Serrated cleats upfront provide traction on hills. These boots are available in whole sizes from Men’s 7-15 and ½ sizes from Men’s 8-14..

“Irish Setter decided that if we were going to get into rubber boots, we’d have to develop a game changer,” said Kyle Rackiewicz, Irish Setter Product Manager. “After extensive development and testing, our patent-pending ExoFlex definitely adds bring a new performance feature that hunters will appreciate.”

The new RutMaster and SwampGhost rubber boots will be available in July 2010 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you. Suggested retail is from $129 – $159, depending upon the insulation level.

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com. Irish Setter. The Hunt Never Ends.###

Editor’s Note: Contact Kim Emery at Firefly Publicity for username/password to access media information and images. kim@fireflypublicity.com, 651.388.7896. The recommended images for this product are: 4870,4871,4872,4873,4874,4852,4853.

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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