Insulated Knee Boot Joins Irish Setter Ladyhawk Women’s Hunting Boot Line

RED WING, MN (January 2010) — Irish Setter has created a women’s specific knee boot with 1000 grams of Thinsulate Ultra insulation. The Ladyhawk #2887 is a 15” knee boot featuring Realtree All-Purpose camo, ScentBan, easy on/off side zipper and Ultra Dry waterproof construction.

Irish Setter’s Ladyhawk hunting boot line benefits women in several ways. Irish Setter donates two percent of each Ladyhawk boot purchase to support The Breast Cancer Research Foundation®. In 2009, Irish Setter donated $10,000 to The Breast Cancer Research Foundation as a part of this program.

The boots not only benefit a worthy cause – they also aim to improve the fit, comfort and performance of the sportswoman with its unique design and fit. While most women’s hunting boots are nothing more than modified men’s boots, the Irish Setter Ladyhawks have been specifically created for women. Irish Setter developed a last that is shaped and detailed to provide superior fit for women. From a lower volume heel cup, to adjusted arch support to a more accommodating collar, the detail in these boots is geared toward higher performance and comfort for women.

The Irish Setter Ladyhawk series includes the Ladyhawk #3886 7” hunting boot featuring 600 grams of Thinsulate Ultra insulation and brown on brown leather/nylon uppers. The Ladyhawk #3887 contains 1000 grams of Thinsulate Ultra insulation in a 7” Mossy Oak Break Up Camo/Brown leather package. The camo versions include a camo-wrapped EVA midsole. All Ladyhawks shares the streamlined silhouette, design details and proven performance features. The boots are available in women’s sizes Medium 5-11.

“Irish Setter’s Ladyhawk line has been a great success. We added this new knee boot to give women more options,” explained Irish Setter Product Manager, Kyle Rackiewicz.

According to the US Fish & Wildlife’s 2006 National Survey of Fishing, Hunting and Wildlife-Associated Recreation, 1.2 million women in the United States participate in hunting. Nine percent of the US hunters are women.

The new Ladyhawk boot #2887 will be available in July 2010 at leading outdoor retailers and will retail for $149. Existing Ladyhawk styles #3886 and #3887 are available now for $109 and $119 respectively.Visitwww.irishsetterboots.com for the retailer nearest you.

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com. Irish Setter. The Hunt Never Ends.

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Editor’s Note: Contact Kim Emery at Firefly Publicity for username/password to access media information and images.kim@fireflypublicity.com, 651.388.7896. The recommended images for this product are: 3886, 3887, 2887.

Visit http://www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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