Irish Setter HammerHead Work/Hunt Boots Meet Sportsmen’s Needs

RED WING, MN (January 2010) —Irish Setter extends its hunting boot line to include the HammerHead Work/Hunt multi-purpose boots. It’s a natural extension because Irish Setter boots are closely tied to the legendary work performance of Red Wing Shoe Company. In fact, the first “Setters” were work boots named Irish Setter because the leather color was similar to that of the Irish Setter breed.

The non-insulated Irish Setter HammerHead boots feature a lightweight aluminum safety toe, UltraDry waterproof construction and a unique sole platform which increases flexibility and reduces muscle and bone fatigue. The Dynamic Suspension System is a patented mechanism that reduces fatigue caused by underfoot pressure through a shock attenuating mechanism. The system works by redistributing the downward force produced under the heel during each stride. The end result is a more comfortable experience with fresher legs over the course of the day. The Goodyear beaded welt construction and full-grain leather provide a premium look and performance. The Hammerheads feature an oil/slip-resistant TerraMaster Outsole with flattened, self-cleaning airbobs. The heel is built to accommodate work on ladders. These boots meet the ASTMF 2413-05 standard.

The HammerHeads are available in a 7” version (#4830) and a 9” version (#4831). They’re available in men’s sizes 8-14D and EE.

“We’ve seen some research at states that 26% of hunting boots purchased are also used for work. Irish Setter’s HammerHead multi-purpose boots were created using our insider knowledge of both the work boot and hunting boot markets. They incorporate great performance features and provide a good value,” explained Irish Setter Product Manager, Kyle Rackiewicz.

The new HammerHead multi-purpose boots will be available in July 2010 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com. Irish Setter. The Hunt Never Ends.

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Editor’s Note: Contact Kim Emery at Firefly Publicity for username/password to access media information and images. kim@fireflypublicity.com, 651.388.7896. The recommended images for this product are: 4860,4831.

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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