Irish Setter Signs On As Official Footwear Sponsor of Kevin VanDam Will Collaborate on Irish Setter Fishing Shoe & Boating Shoe Line

Irish Setter Bonefish

RED WING, MN (January 2010) — Irish Setter today announces an agreement with Kevin VanDam as his official footwear sponsor. Irish Setter and VanDam will also collaborate on fishing and boating footwear.

Kevin VanDam is widely known as one of the top anglers in bass fishing history winning the prestigious B.A.S.S. Angler of the Year Title in 1992, 1996, 1999, and again in 2008 and 2009.  VanDam also won FLW Angler of the Year (2001) and has qualified for 20 Bassmaster Classic championships, winning the coveted event in 2001 and 2005. With total career earnings of over $3.3 million. VanDam is currently ranked number one in the world.

Irish Setter has been in the fishing and boating shoe market since 2000. This agreement reinforces their commitment to creating high performance fishing and boating shoes. Irish Setter fishing shoes are currently available at respected retailers and marinas including Bass Pro, Cabela’s and Gander Mountain. Irish Setter’s reputation for high quality, high performance hunting boots since 1955 was also appealing to VanDam, an avid deer hunter.

The Irish Setter Bonefish fishing shoe is an athletic-inspired shoe featuring comfort-enhancing breathable air-mesh panels for increased air flow around the feet. The top-selling Irish Setter Lakeside fishing shoe combines performance features with a traditional look that’s perfect on deck or behind a desk.

“We’re excited to partner with Kevin VanDam,” says Kyle Rackiewicz, Irish Setter Product Manager. “He’s an extremely talented and dedicated angler who routinely spends long days on the water. He’ll offer a valuable perspective on how we can add more performance-driven innovation to our already successful fishing and boating shoe line.”

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com.

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Editor’s Note: Contact Kim Emery at Firefly Publicity for username/password to access media information and images. kim@fireflypublicity.com, 651.388.7896. The recommended images for this product are: Kevin VanDam, 4808,4809,3819,3820.

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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