Archive for July, 2010

“Serious Grouse Hunting” Book Reveals New Ruffed Grouse Hunting Tips

“Serious Grouse Hunting, Book 1” is about one thing: Improving your ruffed grouse hunting. New tips on finding habitat and parsing the habitat you do find, walking-up grouse (with and without a dog), getting grouse to flush, the best ways to get a shot, gun and shell choices, modern gear pros and cons, and much more. Serious Grouse Hunting takes a 70-year old conversation about grouse hunting and brings it into the 21st Century.

All bird hunters will enjoy this book, and those who aren’t yet Serious about grouse hunting will be after reading it!

Readers will:

• Improve their grouse hunting abilities

• Understand new hunting strategies and age-old secrets with easy-to-understand illustrations and entertaining, down-to-earth explanations

• Learn how to harness the power of technologies like Google Earth to advance hunting skills

• Discover which time-honored grouse hunting tactics are now debunked

“We wrote this book for several reasons,” explained author Jay Kumar. “One is we love to grouse-hunt. Two is that we wish we’d read a book like this, and since no one had written one, we did. Three, the how-to info in the sport seriously needed updating. And a fourth reason is that we’re eternal students of the sport, and really want this book to start some new conversations about grouse hunting and upland bird hunting generally. We’ll keep those conversations going at our website, We can’t get enough bird hunting info, and we know we’re not alone!”

Co-author Brendan Haines added, “As Serious Bird Hunters, we love hammering ditch chickens just like everyone else. But to us, ruffed grouse hunting is the pinnacle of serious bird hunting. If you hunt grouse, you may not agree with everything in the book but should learn at least one thing that will help you bag more birds. If you haven’t hunted grouse yet, reading this book will make you want to.”

“Serious Grouse Hunting, Book 1″ has 200+ pages with photos and illustrations. Available now for purchase, the cover price is $29.95 – much cheaper than hiring a guide for the day and hunters will learn much more from the book! (In fact, grouse books were selling for more than $20 two decades ago!)

About the Authors – Jay Kumar and Brendan Haines

The authors don’t claim to be grouse experts, but are serious students of grouse hunting. Both are entrepreneurs who make sure those few precious months of grouse season are spent as much as possible in the woods.

Jay Kumar is a published author with a long and successful history in outdoors media. His novel, Dark Woods — an outdoor thriller called “Jaws in the woods” — was published by Berkley Books, a division of Penguin. The novel received stellar reviews on and the publisher has requested another book.

While running a publishing company in Washington, DC, he was a senior writer for a few major fishing and hunting publications. In 2001 he started his own outdoors web-media company, BassFan LLC, which became OutdoorsFan Media, the largest group of websites covering competitive outdoor sports. He sold the company to Intermedia Outdoors in 2007. At the time, it was the first profitable web-media-centric company sold anywhere in the world. Jay also co-hosted and co-developed a weekly in-studio show on ESPN2 called “Loudmouth Bass.”

Brendan Haines is a successful entrepreneur in the outdoor advertising business, and was born to be a Serious Grouse Hunter. He was either a bird or a fox in a former life, has bird instincts Jay and probably some dogs would kill for, and also is a heck of a shot. He got real Serious about grouse at age 12 when he and his father bought a sweet Spanish 28ga SxS and Brendan began stalking the thunderbirds through the woods mano a mano. He’s an avid student of everything grouse and yes, is responsible for roping his buddy Jay into this crazy sport.


Editor’s Note: Illustrations, photos and excerpts are available for media use. Please contact to secure contents with limited use rights.

Author Jay Kumar

Author Brendan Haines

Irish Setter Waxed Cotton Hunting Jackets

Irish Setter Breckenridge

WINNIPEG (January 2008) —Sportsmen love the traditional look, feel and performance of wax cotton outerwear. Wax cotton provides superior water repellency and durability. Irish Setter offers two options for wax cotton jackets that can be worn alone or paired with a liner for additional warmth as needed. Both jackets incorporate stylish moleskin trim.

The Irish Setter Breckenridge is a practical choice with a snap closure front placket over 2-way zipper, zipped game waterproof pouch on the back with domed side entry, two lower scooped dual entry bellows pockets and upper left vertical pocket with zipper closure. The Litchfield includes a hood, a longer length for more coverage and a clean silhouette without a game pouch.

Irish Setter provides a liner options for the Breckenridge and Litchfield jackets. The Hopkins moleskin vest features a front zipper closure and two lower patch pockets.

These waxed cotton items are available in brown and olive, in men’s sizes medium – 3XL. They will be offered at leading sporting goods retailers in August 2008; the suggested retail price is $119 USD for the Breckenridge jacket and $169 USD for the Litchfield jacket. The Hopkins moleskin vest is priced from $79USD.

The Irish Setter brand, long known for its performance hunting boots, has extended its brand to apparel. Richlu Manufacturing is an authorized licensee of Red Wing Shoe Company. The Fall 08 line includes performance upland jackets and rugged casual jackets, vests, shirts and pants that are hunting-inspired.

“Richlu was attracted to Red Wing’s Irish Setter brand because of its strength among both retailers and consumers,” said Richlu Vice President Gavin Rich. “Irish Setter’s loyal following appreciates its rich hunting footwear heritage. We’re confident that the generations who have worn the footwear will be equally receptive to the apparel.”

“We thought the Irish Setter brand had the potential to broaden beyond footwear and that apparel would be a good start. Richlu’s values are in alignment with Irish Setter’s core values of quality, comfort and durability. That was a very important consideration when we evaluated this opportunity,” said Mark Dinndorf, Irish Setter Brand Manager. “We’re especially impressed with Richlu’s commitment to quality.”

Richlu Manufacturing was founded in 1939 and is a 100% family owned company located in Winnipeg, Canada. It has a history of building extremely durable work wear that has endured the harsh Canadian winters for decades. Richlu has evolved over the years and has become the largest maker of work wear in Canada and enjoys a reputation for quality, fit and competitive pricing.Today, Richlu is ISO 9001 certified, operates a major manufacturing facility in Winnipeg and also manufacturers internationally. Warehousing and distribution is done from three locations in Winnipeg and Pembina, North Dakota, with product being shipped to U.S.A., Europe, Japan and from coast to coast in Canada.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit


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