Archive for January, 2014

VAPRTREK HUNTING BOOTS – THE SOUL OF A HUNTING BOOT. THE SOLE OF AN ATHLETIC SHOE.

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RED WING, MN (December 2013) – Irish Setter ®VaprTrek hunting boots with RPM technology are extremely lightweight and hunt-ready.New VaprTrek boots are 40% lighter than traditional Irish Setter big game hunting boots without sacrificing support or stability. RPM Technology, a breakthrough composite material, significantly reduces the weight of the boot, providing extreme comfort without the extra weight.The RPM sole features a bi-directional lug pattern for increased traction and balance during heel strike and toe off. The wrap-around instep provides protection and aids in gripping tree stand rungs or ATV foot pegs. Armatec™ heel and toe protection guards against ground hazards. Underfoot comfort is enhanced with an anatomically-correct polyurethane and high-rebound foam footbed with a ScentBan™ odor inhibiting top cover. And a ScentBan lining delivers scent control through a process that kills odor-causing bacteria.

Irish Setter VaprTrek hunting boots incorporate UltraDry™ waterproofing so feet stay dry and boots stay breathable. A memory foam collar forms to fit the ankle for comfortable stability in the boot shaft. The Cushin™ Comfort Tongue offers long-lasting comfort in the shin area. A speed lacing system with one-tug tightening provides fast, snug lacing.

 Men’s VaprTrek Boots (sizes 8-12, 13, 14 in D and EE widths)

  • Style #2868 is an 8″ non-insulated boot with Mossy Oak® Break-Up Infinity® camouflage, $149.99*
    • Style #2870 is an 8″ non-insulated boot with Realtree Xtra® camouflage, $149.99
    • Style #2863 is an 8″ non-insulated boot in Stone leather and fabric, $149.99
    • Style #2864 is an 8″ non-insulated boot in Black leather and fabric, $149.99
    • Style #2875 is a 17″ non-insulated, lace-up snake boot with Realtree Xtra® Green camouflage, $209.99
    • Style #2873** is an 8″ boot with 400 grams of PrimaLoft® insulation in Realtree Xtra® camouflage, $159.99
  • Style #2874** is an 8″ boot with 400 grams of PrimaLoft® insulation in Mossy Oak® Break-Up Infinity® camouflage, $159.99

 Women’s VaprTrek Boots (sizes 5-11 medium width)

  • Style #2862** is an 8” boot in Realtree Xtra® camouflage, $149.99
  • Style #2881** is an 8” boot with 400 grams of PrimaLoft® insulation in Mossy Oak® Break-Up Infinity® camouflage, $159.99

“Irish Setter VaprTrek boots are engineered to be remarkably lightweight and flexible,” explained Charley Bryant, Irish Setter Hunt Line Manager for Red Wing Shoe Company. “All you have to do is pick up this boot and you’ll feel the difference.”

New styles (indicated by **) will be available at leading outdoor retailers in July 2014. Style #2864 is also available in sizes 4, 5, 6, and 7 in D (medium) width.

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of Red Wing Shoe Company that produces a full line of performance hunting boots and rugged outdoor casual footwear. Irish Setter continues to use leading technologies and the finest materials to offer customers the highest quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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About Firefly PublicityVisit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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IRISH SETTER® CREATES KNEE BOOT THAT’S 50% LIGHTER THAN TRADITIONAL RUBBER BOOTS

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RED WING, MN (December 2013) — New for Fall 2014, Irish Setter Rutmaster RPM knee boots are 50% lighter than traditional Irish Setter rubber boots. Their seamless design makes them waterproof and durable. RPM Technology is a breakthrough composite material that significantly reduces the weight of the boot for extreme comfort and added durability. The one-piece upper and sole also incorporates RPM material under foot for cushioning. Rutmaster RPM boots feature Irish Setter’s proven ExoFlex™ Performance Fit System for improved fit and easy on/off convenience. An Airmesh lining wicks moisture and allows air flow, while ScentBan™ eliminates foot and other odors. The Mud Claw RPM sole’s tread design offers an aggressive lug pattern for superb stability and traction, facilitating the release of mud and dirt.

  • Style # 4893 is a 17” pull-on knee boot in Realtree Xtra®camo, $174.99
  • Style #4895 is a 17” pull-on knee boot with 400 grams of Thinsulate® Ultra insulation in Mossy Oak® Break-Up Infinity® camo, $184.99

The original Rutmaster line became popular with hunters because of its revolutionary secure, comfortable fit provided by the patent-pending ExoFlex™ Performance Fit System. The ExoFlex™ panel in the back of the boot shaft expands to accommodate the back of the foot for easy entry. Then the panel contracts for a lock-tight, high-performance fit in an easy on/off waterproof, scentproof boot. All Irish Setter Rutmaster 17” knee boots feature a slim, comfortable profile. Rutmaster RPM boots are available in whole sizes from Men’s 8-14.

New Rutmaster RPM boots will be available in July 2014 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of Red Wing Shoe Company that produces a full line of performance hunting boots and rugged outdoor casual footwear. Irish Setter continues to use leading technologies and the finest materials to offer customers the highest quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com.

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About Firefly PublicityVisit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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“The Red Guide to Recovery” Book Provides Valuable Disaster Recovery Tips For Homeowners

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The Red Guide to Recovery – San Francisco Edition

Communities/Government Agencies Can Distribute To Those In Need

SAN DIEGO, CA (January 2014) — The Red Guide to Recovery – Resource Handbook for Disaster Survivors fills a previously unmet need and guides individuals and families through the disaster recovery process.

When first responders leave the scene of a disaster, the survivors are usually left to figure out their recovery on their own.  For many, this can be the beginning of a nightmare, especially if they haven’t prepared for recovery in advance. The Red Guide to Recovery – Resource Handbook for Disaster Survivors was designed as a road-map to walk disaster survivors step-by-step through the days, weeks, and months that follow a disaster event, while raising awareness of the many pitfalls that often transform disaster survivors into disaster victims.   Whether it’s a hurricane, tornado, wildfire, flood, or any other type of disaster few people are prepared for what they may face or understand what the recovery process entails – until now. 

The Red Guide to Recovery – Resource Handbook for Disaster Survivors is a tool now being used by fire departments, emergency management agencies, relief organization and others as a go-to resource for community resilience and help those affected by disasters rebuild their lives.

Recently, the California Governor’s Office of Emergency Services, the City of San Francisco, the County of San Diego, the Northeast Region of Colorado, and other communities have adopted The Red Guide and are  providing  it to their first responders and recovery stakeholders.  This allows those who are affected by a disaster to have the information they need when they need it most – immediately after a disaster event.

“After witnessing first hand the devastation caused by wildfires that swept through Southern California in 2003 and again in 2007, I recognized the need for a comprehensive, yet easy to read guidebook to help people navigate through the recovery process.  It’s my hope that people will use the information contained in this book to make sound decisions during one of life’s most difficult trials.” said Author Sean Scott. “

Readers will learn about:

  • Emergency Repairs and Services
  • Displacement and Relocation
  • Disaster Relief and Financial Assistance
  • Homeowners and Renters Insurance Information
  • Personal Property and creating inventories
  • Smoke and Water Damage
  • Estimating the Cost of Repairs
  • Selecting a Contractor
  • Public Insurance Adjusters
  • Hazardous Materials
  • Safety After a Disaster
  • Recovering Valuables
  • Trauma Intervention and Grief Counseling
  • Avoiding Disaster Scams
  • And much, much, more….

The Red Guide to Recovery – Resource Handbook for Disaster Survivors can be purchased in bulk quantities and/or customized for any city, county, state, or region.   Visit http://www.TheRedGuideToRecovery.com for more information. Individual copies can also be purchased from the website.

 

About Author – Sean Scott

Sean Scott has spent over 32 years in the construction and restoration industry helping thousands of families restore their homes, businesses, and lives. Scott lives in San Diego, California with his wife and two children.

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About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.