Minnesota Public Relations Firm

Smart, Professional Approach

Firefly Publicity’s owner, Kim Emery, is a strategic thinker and proven communicator. She has worked as a reporter, an agency executive and an international marketing communications manager. Working with both small and large budgets, she has launched new brands, participated in celebrity gifting at the Sundance Film Festival, and negotiated product placement in films. Kim’s experience includes marketing for start-ups as well as established international companies. She has hired and managed public relations firms and advertising agencies in the US, Europe and Asia.

Results

Our efforts have helped clients earn awards like the coveted “Gear of the Year” award from Outside Magazine for trailrunning shoes and the prestigious “Best of the Best Award” from Field & Stream for hunting boots. These awards and their press coverage drive consumers to retailers. We can provide reprints to your retailers and create point-of-purchase materials to drive sales.

We’ll deliver results with a tremendous return on investment (ROI). Many clients have enjoyed over $200,000+ in value annually. You can use the press clippings with your sales force, retailers and consumers to generate enthusiasm for your brand and generate product sales.

You’ll receive an activity report every month and a quarterly media value report to show you the results of Firefly Publicity’s pro-active efforts on your behalf. The media value report provides a total dollar amount of the coverage (based on advertising rates). We’ll also include details like the circulation of the publications so you have an idea of how many people were exposed to your brand.

Give your products the attention they deserve. Call Kim Emery today to find out how soon you could be seeing results.

Outdoor PR Firm Firefly Publicity

Industry Marketing Experience – Partial Client List

Outdoor Recreation

  • Vasque hiking boots and trailrunning shoes
  • Irish Setter by Red Wing hunting boots and fishing shoes
  • Irish Setter Apparel featuring hunting-inspired clothing
  • Norsemen Outdoors fishing gear
  • StowMaster landing nets
  • NutriShield insect repellent
  • Serious Grouse Hunting book
  • SpiderWire fishing line and rods/reels
  • Johnson Fishing products
  • Moonlight night vision optics
  • Stearns flotation devices

Hunting

  • Irish Setter by Red Wing hunting boots and fishing shoes
  • Irish Setter Apparel featuring hunting-inspired clothing
  • NutriShield insect repellent
  • Serious Grouse Hunting book
  • Moonlight night vision optics

Fishing and Boating

  • Irish Setter by Red Wing hunting boots and fishing shoes
  • Irish Setter Apparel
  • Norsemen Outdoors fishing gear
  • StowMaster landing nets
  • NutriShield insect repellent
  • SpiderWire fishing line and rods/reels
  • Johnson Fishing –  Minn Kota motors, Mitchell Reels, Johnson Reels, Bass Buster Lures, DeckHand Anchors
  • Moonlight night vision optics
  • Stearns flotation devices

Fishing public relations firm Firefly Publicity

Travel/Hospitality

  • New Zealand Tourism Board (North America)
  • Coastal Hotel Group – Westward Look Resort, Southampton Inn, SeaVenture Inn
  • San Diego Convention Center
  • Port of San Diego – Airport, cruise ship terminal, parkland, regional tourism
  • Inland Casino Group
  • Lake Havasu Tourism
  • St. James Hotel

Other

  • Red Wing Shoe work boots for work and fashion
  • Presidium insurance
  • Presley Homes developer
  • Dartmouth Development
  • San Diego State University
  • Private Industry Council – SELACO PIC

Note: These are not necessarily active clients of Firefly Publicity


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