Product Reviews and Field Tests Arranged by Firefly Publicity

  • Develop the message points
  • Write press releases and create press kits
  • Select key media for your message
  • Contact the media via phone, email or personal visit
  • Schedule meetings with the press at trade shows
  • Coordinate product shipping for writers to test or photograph
  • Follow up to ensure the writers have everything they need
  • Deliver coverage samples for management, sales team and retailers
  • Evaluate the success and assign a dollar value to the coverage

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