Posts Tagged 'boating'

Help Dads Never Lose Their Cool. Buy Them An Orion Cooler.

Print2015-JK-Product_180Orion 45Orion 25

SPARTA, TN (March 2015) – It’s hard to know what to give your favorite dad for Father’s Day.  How about a gift that’s a win-win – a product that helps dads never lose their cool. An Orion Cooler keeps food and beverages cool and looks cool too. These premium coolers are especially appealing to outdoor enthusiasts, kayakers, anglers and hunters.

Orion Coolers have a number of features and innovations unique to the premium, rugged cooler market:

  • Multi-color, camo plastic blend exteriors make every single Orion cooler unique. Pick from Forest Camo, Jungle Camo, Sky Camo or Dorado
  • YakAttack gear tracks allow for adding accessories without drilling. Add holders for fishing rods, phones, cups, cameras, fish finders, GPS and more with RAM accessory integration
  • Four aluminum tie down points at each corner that double as bottle openers and two additional tie down points on either side for secure transport
  • Low-profile, camming latches that are hinging for ease of use and snag-free when loading or using the cooler as a fly fishing casting platform
  • Lockable via padlocks on the corners, both to secure the cooler and to seal it shut
  • A grippy standing pad comes standard with all Orion Coolers providing a stable, comfortable platform when standing or sitting.
  • Strong, motorcycle-style carry handles with reinforced climbing ropes provide long lasting comfort and sure grip in tough conditions
  • MADE IN USA for quality craftsmanship and rugged construction. Orion Coolers are molded by molding experts right next to Jackson Kayaks in Sparta, Tennessee
  • Constructed with a rugged, roto-molded polyethylene shell and at least 2” of insulation  for durable performance
  • A solid thermoformed plastic tray inside the cooler allows for drainage but won’t let smaller items fall through like they would with standard wire mesh trays found elsewhere
  • A removable, Princeton-Tec AMP1 light, provides lighting inside the cooler at night or remove it for use around camp at night. This Made-in-USA waterproof light easily twists on and off and includes a flood lamp cone to illuminate the cooler contents with soft light. Remove the light and cone and you have a high power LED light for use around camp, on the boat or anywhere you need it. It also has a bottle opener on it.
  • Smart, real-world sizing accommodates common items like wine, 2 liter bottles or a case of cans that can stand upright. They also fit on common hitch haul carriers, behind a kayak seat and within airline baggage requirements (model dependent)
  • Available in three sizes for 2015 Father’s Day gifts – Orion 25, Orion 45 and Orion 65.

The Orion Cooler 25 is compact and highly portable for shorter outings and day or weekend use. It’s easily transported by canoe, car or kayak. Manufacturer Suggested Retail Price is $369.

Well suited to a variety of tasks, the Orion 45 is the most versatile cooler in the line. Striking a nice balance between portability and capacity, the Orion 45 is well suited for everything from day use to week long adventures. Manufacturer Suggested Retail Price is $449.

The Orion Cooler 65 is the right size for longer adventures and bigger jobs where capacity starts to become a priority over portability. The 65 serves groups well for multi-day trips or well attended tailgate parties. It’s easily transported by canoe, raft, truck, or even small planes and has the capacity for quartered big game, larger fish and/or food for a week. Manufacturer Suggested Retail Price is $499.

“By working with our team members, dedicated outdoorsman, and industry partners, we’ve developed coolers with unparalleled performance and innovative features to enhance the users’ experience, land or sea, no matter where in the world their adventures take them,” explained Brand Manager Damon Bungard.

About Orion Coolers

Based in Sparta, TN, Orion Coolers produces premium rugged coolers with enhanced features and durable performance. The Orion Cooler team of designers, molding experts, hunters, anglers and kayakers is committed to developing products that will perform in the harshest environments. All products are field tested in extreme conditions by a team of dedicated outdoor enthusiasts before new designs are approved and released to the public. Orion Coolers are produced alongside Jackson Kayak known for exceptional whitewater kayaks, fishing kayaks, recreational kayaks and stand up paddleboards. Orion Coolers. Never Lose Your Cool. Learn more at OrionCoolers.com.

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About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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Orion Coolers Launches Innovative Rugged Cooler Product Line

Print2015-JK-Product_180

SPARTA, TN (January 2015) – Orion Coolers is launching an innovative line of Made-in- USA rugged coolers. Built with outdoorsmen in mind, the coolers will be introduced to the industry at the Archery Trade Association (ATA) Show in Indianapolis, January 8-10, 2015.

Orion Coolers have a number of features and innovations unique to the premium, rugged cooler market:

  • Multi-color, camo plastic blend exteriors make every single Orion cooler unique. Pick from Forest Camo, Jungle Camo, Sky Camo or Dorado
  • YakAttack gear tracks allow for adding accessories without drilling. Add holders for fishing rods, phones, cups, cameras, fish finders, GPS and more with RAM accessory integration
  • Four aluminum tie down points at each corner that double as bottle openers and two additional tie down points on either side for secure transport
  • Low-profile, camming latches that are hinging for ease of use and snag-free when loading or using the cooler as a fly fishing casting platform
  • Lockable via padlocks on the corners, both to secure the cooler and to seal it shut
  • Bear proof design following IGBC (Interagency Grizzly Bear Committee) certification criteria
  • A grippy standing pad comes standard with all Orion Coolers providing a stable, comfortable platform when standing or sitting.
  • Strong, motorcycle-style carry handles with reinforced climbing ropes provide long lasting comfort and sure grip in tough conditions
  • MADE IN USA for quality craftsmanship and rugged construction. Orion Coolers are molded by molding experts right next to Jackson Kayaks in Sparta, Tennessee
  • Constructed with a rugged, roto-molded polyethylene shell and at least 2” of insulation  for durable performance
  • A solid thermoformed plastic tray inside the cooler allows for drainage but won’t let smaller items fall through like they would with standard wire mesh trays found elsewhere
  • A removable, Princeton-Tec AMP1 light, provides lighting inside the cooler at night or remove it for use around camp at night. This Made-in-USA waterproof light easily twists on and off and includes a flood lamp cone to illuminate the cooler contents with soft light. Remove the light and cone and you have a high power LED light for use around camp, on the boat or anywhere you need it. It also has a bottle opener on it.
  • Smart, real-world sizing accommodates common items like wine, 2 liter bottles or a case of cans that can stand upright. They also fit on common hitch haul carriers, behind a kayak seat and within airline baggage requirements (model dependent)

Four sizes will be available in 2015, an Orion 25, 45, 65 and 85. The Orion 65 is shipping to retailers now, and the other sizes are scheduled to be available in Q1 2015.

The Orion Cooler 65 is the right size for longer adventures and bigger jobs where capacity starts to become a priority over portability. The 65 serves groups well for multi-day trips, or well attended tailgate parties. It’s easily transported by canoe, raft, truck, or even small planes, and hosting the capacity for quartered big game, larger fish and/or food for a week. Manufacturer Suggested Retail Price is $499.

“Orion Coolers was founded on one principal,” explained Brand Manager Damon Bungard. “A premium cooler should be able to do more. Be different. So, by working with our team members, dedicated outdoorsman, and industry partners, we’ve developed a cooler with an unparalleled level of performance and innovative features to enhance the users experience, land or sea, no matter where in the world their adventures took them.”

About Orion Coolers

Based in Sparta, TN, Orion Coolers produces premium rugged coolers with enhanced features and durable performance. The Orion Cooler team of designers, molding experts, hunters, anglers and kayakers is committed to developing products that will perform in the harshest environments. All products are field tested in extreme conditions by a team of dedicated outdoor enthusiasts before new designs are approved and released to the public. Orion Coolers are produced alongside Jackson Kayak known for exceptional whitewater kayaks, fishing kayaks, recreational kayaks and stand up paddleboards. Orion Coolers. Never Lose Your Cool. Learn more at OrionCoolers.com.

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About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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New Irish Setter Bonefish Boat Shoe Is Cool Option For Boaters

Makes Fishing All Day More Comfortable

Irish Setter Bonefish #4808

Irish Setter Bonefish #4808

Irish Setter Bonefish #4809

Irish Setter Bonefish #4809

RED WING, MN (July 2009) — The Irish Setter Bonefish is the latest addition to the popular Irish Setter fishing shoe line. This athletic-inspired shoe features comfort enhancing breathable air-mesh panels for increased air flow around the feet.

The Irish Setter Bonefish fishing shoe offers many performance features:

  • Breathable air-mesh panels for cooler, more comfortable feet
  • Non-metal construction eliminates potential for rust or scratching polished surfaces
  • Rubber armored toe and heel for improved durability
  • Plush EVA midsole and footbed for all-day underfoot cushioning
  • Non-marking, siped Pod Grip outsole for superior wet/dry traction

“The Pod Grip sole is designed to channel water with each step and offers more contact points for superior traction on wet decks,” says Kyle Rackiewicz, Irish Setter Product Manager. “And the EVA midsole provides durable cushioning for long days on the water.”

The Bonefish is offered in a khaki/stone version with nautical navy accent (#4808) and a grey/stone version with brick accents (#4809). Available in January 2010, the new Bonefish boat shoes start at $79. The Irish Setter boat shoe collection can be found at leading outdoor retailers and marinas throughout the United States. Visit http://www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 4808, 4809.

Visit http://www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Starting Making Public Relations Plans For The Miami Boat Show Now

It’s hard to believe that the Miami Boat Show is just 5 months away!  The Miami Boat Show will be held in Miami, Florida from February 12-16, 2009.

Did you know that many companies are already hard at work making preparations to maximize their trade show expenditure? One way that companies can improve their return on investment is to develop a public relations plan to reach out to the hundreds of writers and editors attending the trade show. Those writers can tell thousands of consumers about your latest product or service. In fact, one boating publication reaches over half a million consumers with each issue. That’s why this is an opportunity you can’t afford to ignore!! Wonder what your competitions’ doing?

If they are like Firefly Publicity’s clients, those boating marketers and manufacturers are finalizing product prototypes and briefing their public relations firms. Advance planning allows companies to craft targeted messages for the trade magazines Boat & Motor Dealer and Boating Industry. Trade publications begin working several months in advance for trade show daily issues. Once the pr firms have created the trade press releases they turn their focus to consumer messaging and press releases for each new product introduction. Press releases may also be created to highlight corporate initiatives, sales promotions and personnel news.

It’s also important to create product photography that the press can use if necessary. Larger circulation publications may shoot their own images but many high-quality publications and websites will request that company’s supply product photos to accompany their article or product review.

Some boating and marine companies are staffed and equipped to create their own press kits. But after budget cuts and headcount reductions, many companies are now outsourcing their public relations efforts to pr firms that specialize in their industry. PR firms, like Firefly Publicity, have established relationships with the writers and editors in their specialized industry.

The public relations firm can focus on the pr effort while the in-house marketing managers handle the advertising, catalogs, website, trade show booth and point-of-purchase displays. Some marketing managers also have the additional responsibility of managing the sales staff and national accounts. To achieve the best public relations results, a professional pro-active effort is needed. If your company is just reacting to writer’s requests you can bet your missing at least half the press coverage potential. Honestly, who can do a great job and deliver measurable results when asked to juggle all those important responsibilities?

If your company is attending The Miami Boat Show, ATA, SHOT Show, Outdoor Retailer, NMMA or ICAST, contact Firefly Publicity to see what they can do to make your job easier and increase press coverage for your company and its products and services. Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

New Irish Setter Lakeside Boat Shoe Helps Boaters Get A Grip

RED WING, MN (June 2007) — The new Irish Setter Lakeside is a stylish and functional boat shoe. Offering a sleek profile and updated gripping outsole, the Lakeside is equally suited for boating, fishing or just relaxing on the deck with your buddies.

“The lightweight outsole pod design of this shoe provides more comfort while still offering a great grip,” says Kyle Rackiewicz, Irish Setter Product Manager. The non-marking sole is also siped to provide enhanced traction on wet decks.

The shoe naturally allows for easy on and off, and features a moisture-wicking nylon lining. The plush EVA midsole and footbed provide superior cushioning comfort. Offered in both a leather and leather/abrasion-resistant canvas styles, the Lakeside is a stylish addition to any sportsman’s closet.

Available in January 2008, the new Lakesides start at $74. The Irish Setter boat shoe collection can be found at leading outdoor retailers throughout the United States. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 3819, 3830.

 

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Hire An Experienced Fishing Public Relations Firm

Firefly Publicity has over 20 years experience marketing fishing products. Members of our team have built and supported brands like SpiderWire fishing line, Stearns flotation devices, Minn Kota trolling motors, Mitchell fishing Reels, Johnson fishing Rods and Reels, Bass Buster lures, DeckHand anchors, Nutri Shield insect repellent, Irish Setter boat shoes and Moonlight Night Vision optics. Members of the Firefly Publicity team have helped companies in the outdoor recreation industry like hunting, fishing, camping, backpacking, trail running and mountaineering.

We have trusted relationships with publishers, editors and writers of top fishing magazines, television and radio shows and websites. While media relations is a key component in our public relations plans, Firefly Publicity has also created innovative influencer campaigns focusing on professional fishermen, TV celebrities, guides and outfitters.

Over the years we’ve worked with large and small budgets, securing placements for our clients’ products in key publications like Field & Stream, Outdoor Life, North American Fisherman, Game & Fish publications, Fishing & Hunting News, Bassmaster and Fishing Tackle Retailer. Many clients can’t afford to advertise in the high-circulation publications so they really benefit from pr’s “free advertising.” Firefly Publicity maximizes every client’s marketing budget by helping them reach more fishermen than they could have with just advertising or through in-house public relations.

See your product on the pages of a prestigious magazine and watch how retailers and consumers react! Call Firefly Publicity to learn more about how they can help you. Call 651.388.7896 or visit www.fireflypublicity.com.

 

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.