Posts Tagged 'bowhunting public relations'

IRISH SETTER® MAKES NEW VAPRTREK HUNTING BOOTS EVEN LIGHTER, WITH BETTER TRACTION, DURABILITY & COMFORT

SH02831Irish Setter VaprTrek

Irish Setter VaprTrek #2831

RED WING, MN (December 2018) – The original Irish Setter VaprTrek® 8″ hunting boots were 40% lighter than traditional Irish Setter big game hunting boots without sacrificing support or stability. After their launch in 2014, this family of extremely lightweight boots quickly became a top seller. Since then the product team has been researching new technologies and construction methods to move the breakthrough design forward. After conducting materials testing and field wear trials, Irish Setter is proud to introduce the new VaprTrek lineup, which is even lighter while delivering better traction on rough terrain, all with improved durability and outstanding all-day comfort.

The great fit and go-all-day comfort that made VaprTrek boots so popular with hunters and hikers remains a top priority. A contoured last mirrors foot shape for excellent fit, while lace-to-toe eyelets help customize the fit.

A highly breathable and durable polyurethane memory foam footbed creates instant and all-day comfort for less fatigue. And it remains resilient – not succumbing to compression like most EVA footbeds. The uppers provide other comfort and performance features like waterproof, full grain leather, lightweight Rip Stop fabric, military-grade quick dry linings which wick away foot moisture, UltraDry™ waterproofing for long-lasting protection, a memory foam collar for instant comfort in all temperatures, a Cushin™ Comfort Tongue that provides comfort in the shin area and ScentBan™ scent control that eliminates odors within the boot. Select models feature Primaloft® insulation for warmth in cool environments.

Hunters look to Irish Setter for durable footwear and the new VaprTrek does not disappoint. Armatec™ XT technology adds durability and abrasion resistance in high wear areas of the heel and toe while leather reinforcement is strategically placed to protect flex points for enhanced durability over time.

These ultra-lightweight boots provide greater traction and support to allow for more time in the field with less fatigue. A lightweight, nylon shank adds arch support and EnerG technology within the dual density midsole delivers extra comfort in the heel and forefoot impact zones. A harder durometer RPM material is used in the midsole and it also extends to the outsole. Rubber sections of the outsole with multi-tiered lugs provide superior traction on uneven terrain and self-cleaning lugs shed debris with every step. Rubber pods are utilized for enhanced traction and durability. Tiered toe treads offer grip control when walking up steep inclines. The wrap-around instep provides protection from, and extra grip for, tree stand rungs or ATV foot pegs. The outsole provides best-in-class slip-resistance.

“We’ve transformed the VaprTrek boot. The all-new VaprTrek boots are even lighter than before while providing better traction, durability and comfort,” explained Charley Bryant, Irish Setter Product Merchant. “You just have to try them on to feel the instant comfort. And that comfort is engineered to last, so you’ll be comfortable all day.”

Men’s VaprTrek Boots (sizes 8-12, 13, 14 in D and EE widths):

  • Style #2829+ is a 5″ hiker in brown leather and fabric, $154.99*
  • Style #2830+ is an 8″ non-insulated boot in brown leather and fabric, $159.99*
  • Style #2831+ is an 8″ non-insulated boot in Realtree Edge™ camouflage, $159.99*
  • Style #2854+ is an 8″ boot with 400 grams of PrimaLoft® insulation in Realtree Edge™ camouflage, $169.99*
  • Style #2832+ is an 8″ boot with 400 grams of PrimaLoft® insulation in Mossy Oak® Break-Up Country® camouflage, $169.99*

Women’s VaprTrek Boots (sizes 5-11 medium width):

  • Style #2839+ is an 8″ boot with 400 grams of PrimaLoft® insulation in Mossy Oak® Break-Up Country® camouflage, $169.99

Men’s VaprTrek LS Boots with Insulation (sizes 8-12, 13, 14 in D and EE widths):

  • Style #822** is a 9″ boot with 800 grams of PrimaLoft® insulation in Realtree Xtra® camouflage, $199.99*
  • Style #826** is a 9″ boot with 800 grams of PrimaLoft® insulation in Mossy Oak® Break-Up Country® camouflage, $199.99*
  • Style #827** is a 9″ boot with 1200 grams of PrimaLoft® insulation in Realtree Xtra® camouflage, $209.99*

VaprTrek Snake Boots for Men & Women

Irish Setter has created men’s and women’s snake boots that combine a non-woven material with leather to defend against fangs, thorns and other threats. These popular lightweight, lace-up boots are now available in Mossy Oak® Obsession® camouflage.

  • Style #2869 is a men’s 17″ non-insulated, lace-up snake boot with Mossy Oak® Obsession camouflage®, $214.99
  • Style #1821 is a women’s 16″ non-insulated, lace-up snake boot with Mossy Oak® Obsession camouflage®, $214.99

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company that produces a full line of performance hunting boots and rugged outdoor casual footwear. Irish Setter continues to use leading technologies and the finest materials to offer customers the highest quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com.

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About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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