Posts Tagged 'camping'

Help Dads Never Lose Their Cool. Buy Them An Orion Cooler.

Print2015-JK-Product_180Orion 45Orion 25

SPARTA, TN (March 2015) – It’s hard to know what to give your favorite dad for Father’s Day.  How about a gift that’s a win-win – a product that helps dads never lose their cool. An Orion Cooler keeps food and beverages cool and looks cool too. These premium coolers are especially appealing to outdoor enthusiasts, kayakers, anglers and hunters.

Orion Coolers have a number of features and innovations unique to the premium, rugged cooler market:

  • Multi-color, camo plastic blend exteriors make every single Orion cooler unique. Pick from Forest Camo, Jungle Camo, Sky Camo or Dorado
  • YakAttack gear tracks allow for adding accessories without drilling. Add holders for fishing rods, phones, cups, cameras, fish finders, GPS and more with RAM accessory integration
  • Four aluminum tie down points at each corner that double as bottle openers and two additional tie down points on either side for secure transport
  • Low-profile, camming latches that are hinging for ease of use and snag-free when loading or using the cooler as a fly fishing casting platform
  • Lockable via padlocks on the corners, both to secure the cooler and to seal it shut
  • A grippy standing pad comes standard with all Orion Coolers providing a stable, comfortable platform when standing or sitting.
  • Strong, motorcycle-style carry handles with reinforced climbing ropes provide long lasting comfort and sure grip in tough conditions
  • MADE IN USA for quality craftsmanship and rugged construction. Orion Coolers are molded by molding experts right next to Jackson Kayaks in Sparta, Tennessee
  • Constructed with a rugged, roto-molded polyethylene shell and at least 2” of insulation  for durable performance
  • A solid thermoformed plastic tray inside the cooler allows for drainage but won’t let smaller items fall through like they would with standard wire mesh trays found elsewhere
  • A removable, Princeton-Tec AMP1 light, provides lighting inside the cooler at night or remove it for use around camp at night. This Made-in-USA waterproof light easily twists on and off and includes a flood lamp cone to illuminate the cooler contents with soft light. Remove the light and cone and you have a high power LED light for use around camp, on the boat or anywhere you need it. It also has a bottle opener on it.
  • Smart, real-world sizing accommodates common items like wine, 2 liter bottles or a case of cans that can stand upright. They also fit on common hitch haul carriers, behind a kayak seat and within airline baggage requirements (model dependent)
  • Available in three sizes for 2015 Father’s Day gifts – Orion 25, Orion 45 and Orion 65.

The Orion Cooler 25 is compact and highly portable for shorter outings and day or weekend use. It’s easily transported by canoe, car or kayak. Manufacturer Suggested Retail Price is $369.

Well suited to a variety of tasks, the Orion 45 is the most versatile cooler in the line. Striking a nice balance between portability and capacity, the Orion 45 is well suited for everything from day use to week long adventures. Manufacturer Suggested Retail Price is $449.

The Orion Cooler 65 is the right size for longer adventures and bigger jobs where capacity starts to become a priority over portability. The 65 serves groups well for multi-day trips or well attended tailgate parties. It’s easily transported by canoe, raft, truck, or even small planes and has the capacity for quartered big game, larger fish and/or food for a week. Manufacturer Suggested Retail Price is $499.

“By working with our team members, dedicated outdoorsman, and industry partners, we’ve developed coolers with unparalleled performance and innovative features to enhance the users’ experience, land or sea, no matter where in the world their adventures take them,” explained Brand Manager Damon Bungard.

About Orion Coolers

Based in Sparta, TN, Orion Coolers produces premium rugged coolers with enhanced features and durable performance. The Orion Cooler team of designers, molding experts, hunters, anglers and kayakers is committed to developing products that will perform in the harshest environments. All products are field tested in extreme conditions by a team of dedicated outdoor enthusiasts before new designs are approved and released to the public. Orion Coolers are produced alongside Jackson Kayak known for exceptional whitewater kayaks, fishing kayaks, recreational kayaks and stand up paddleboards. Orion Coolers. Never Lose Your Cool. Learn more at OrionCoolers.com.

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About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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Orion Coolers Launches Innovative Rugged Cooler Product Line

Print2015-JK-Product_180

SPARTA, TN (January 2015) – Orion Coolers is launching an innovative line of Made-in- USA rugged coolers. Built with outdoorsmen in mind, the coolers will be introduced to the industry at the Archery Trade Association (ATA) Show in Indianapolis, January 8-10, 2015.

Orion Coolers have a number of features and innovations unique to the premium, rugged cooler market:

  • Multi-color, camo plastic blend exteriors make every single Orion cooler unique. Pick from Forest Camo, Jungle Camo, Sky Camo or Dorado
  • YakAttack gear tracks allow for adding accessories without drilling. Add holders for fishing rods, phones, cups, cameras, fish finders, GPS and more with RAM accessory integration
  • Four aluminum tie down points at each corner that double as bottle openers and two additional tie down points on either side for secure transport
  • Low-profile, camming latches that are hinging for ease of use and snag-free when loading or using the cooler as a fly fishing casting platform
  • Lockable via padlocks on the corners, both to secure the cooler and to seal it shut
  • Bear proof design following IGBC (Interagency Grizzly Bear Committee) certification criteria
  • A grippy standing pad comes standard with all Orion Coolers providing a stable, comfortable platform when standing or sitting.
  • Strong, motorcycle-style carry handles with reinforced climbing ropes provide long lasting comfort and sure grip in tough conditions
  • MADE IN USA for quality craftsmanship and rugged construction. Orion Coolers are molded by molding experts right next to Jackson Kayaks in Sparta, Tennessee
  • Constructed with a rugged, roto-molded polyethylene shell and at least 2” of insulation  for durable performance
  • A solid thermoformed plastic tray inside the cooler allows for drainage but won’t let smaller items fall through like they would with standard wire mesh trays found elsewhere
  • A removable, Princeton-Tec AMP1 light, provides lighting inside the cooler at night or remove it for use around camp at night. This Made-in-USA waterproof light easily twists on and off and includes a flood lamp cone to illuminate the cooler contents with soft light. Remove the light and cone and you have a high power LED light for use around camp, on the boat or anywhere you need it. It also has a bottle opener on it.
  • Smart, real-world sizing accommodates common items like wine, 2 liter bottles or a case of cans that can stand upright. They also fit on common hitch haul carriers, behind a kayak seat and within airline baggage requirements (model dependent)

Four sizes will be available in 2015, an Orion 25, 45, 65 and 85. The Orion 65 is shipping to retailers now, and the other sizes are scheduled to be available in Q1 2015.

The Orion Cooler 65 is the right size for longer adventures and bigger jobs where capacity starts to become a priority over portability. The 65 serves groups well for multi-day trips, or well attended tailgate parties. It’s easily transported by canoe, raft, truck, or even small planes, and hosting the capacity for quartered big game, larger fish and/or food for a week. Manufacturer Suggested Retail Price is $499.

“Orion Coolers was founded on one principal,” explained Brand Manager Damon Bungard. “A premium cooler should be able to do more. Be different. So, by working with our team members, dedicated outdoorsman, and industry partners, we’ve developed a cooler with an unparalleled level of performance and innovative features to enhance the users experience, land or sea, no matter where in the world their adventures took them.”

About Orion Coolers

Based in Sparta, TN, Orion Coolers produces premium rugged coolers with enhanced features and durable performance. The Orion Cooler team of designers, molding experts, hunters, anglers and kayakers is committed to developing products that will perform in the harshest environments. All products are field tested in extreme conditions by a team of dedicated outdoor enthusiasts before new designs are approved and released to the public. Orion Coolers are produced alongside Jackson Kayak known for exceptional whitewater kayaks, fishing kayaks, recreational kayaks and stand up paddleboards. Orion Coolers. Never Lose Your Cool. Learn more at OrionCoolers.com.

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About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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Orion Coolers Introduces The Versatile Orion 45

Print

Orion 45

SPARTA, TN (March 2015) –Orion Coolers announces the introduction of the Orion 45 – the most versatile cooler in its line of premium, rugged coolers. Striking a nice balance between portability and capacity, the Orion 45 is well suited for everything from day use to week long adventures. It’s sized for high portability, while still having the ability to carry common items like 2L bottles, bottle of wine, or case of cans.  A great choice for outdoor enthusiasts, anglers, kayakers and hunters, the Orion 45 makes a great standing platform for casting and has the capacity for boned-out quarters from small to mid-sized game. The suggested retail price for the Orion 45 is $449.

All Orion Coolers feature innovations unique to the premium, rugged cooler market:

  • Multi-color, camo plastic blend exteriors make every single Orion cooler unique. Pick from Forest Camo, Jungle Camo, Sky Camo or Dorado
  • YakAttack gear tracks allow for adding accessories without drilling. Add holders for fishing rods, phones, cups, cameras, fish finders, GPS and more with RAM accessory integration
  • Four aluminum tie down points at each corner that double as bottle openers and two additional tie down points on either side for secure transport
  • Low-profile, camming latches that are hinging for ease of use and snag-free when loading or using the cooler as a fly fishing casting platform
  • Lockable via padlocks on the corners, both to secure the cooler and to seal it shut
  • A grippy standing pad comes standard with all Orion Coolers providing a stable, comfortable platform when standing or sitting.
  • Strong, motorcycle-style carry handles with reinforced climbing ropes provide long lasting comfort and sure grip in tough conditions
  • MADE IN USA for quality craftsmanship and rugged construction. Orion Coolers are molded by molding experts right next to Jackson Kayaks in Sparta, Tennessee
  • Constructed with a rugged, roto-molded polyethylene shell and at least 2” of insulation  for durable performance
  • A solid thermoformed plastic tray inside the cooler allows for drainage but won’t let smaller items fall through like they would with standard wire mesh trays found elsewhere
  • A removable, Princeton-Tec AMP1 light, provides lighting inside the cooler at night or remove it for use around camp at night. This Made-in-USA waterproof light easily twists on and off and includes a flood lamp cone to illuminate the cooler contents with soft light. Remove the light and cone and you have a high power LED light for use around camp, on the boat or anywhere you need it. It also has a bottle opener on it.
  • Smart, real-world sizing accommodates common items like wine, 2 liter bottles or a case of cans that can stand upright. They also fit on common hitch haul carriers, behind a kayak seat and within airline baggage requirements (model dependent)
  • Available in three sizes – Orion 25, Orion 45 and Orion 65.

Orion Coolers announces the release of the Orion 25. The Orion Cooler 25 is compact and highly portable for shorter outings and day or weekend use. It’s easily transported by canoe, car, kayak, SUPs and ATVs. Perfect for small game or running to the grocery store, the Orion 25 retails for $369.

The Orion Cooler 65 is the right size for longer adventures and bigger jobs where capacity starts to become a priority over portability. The 65 serves groups well for multi-day trips or well attended tailgate parties. It’s easily transported by canoe, raft, truck, or even small planes and has the capacity for quartered big game, larger fish and/or food for a week. Manufacturer Suggested Retail Price is $499.

“Arguably the most versatile size in the Orion line, the 45 functions well for both short and longer duration outings, is highly portable, and fully featured,” explained Brand Manager Damon Bungard. “It fits common items like wine bottles or cases of cans or bottled water inside, makes a roomy casting platform, and is well suited to transporting common game like whitetail deer. By working with our team members, dedicated outdoorsman, and industry partners, we’ve developed coolers with unparalleled performance and innovative features to enhance the users’ experience, land or sea, no matter where in the world their adventures take them.”

About Orion Coolers

Based in Sparta, TN, Orion Coolers produces premium rugged coolers with enhanced features and durable performance. The Orion Cooler team of designers, molding experts, hunters, anglers and kayakers is committed to developing products that will perform in the harshest environments. All products are field tested in extreme conditions by a team of dedicated outdoor enthusiasts before new designs are approved and released to the public. Orion Coolers are produced alongside Jackson Kayak known for exceptional whitewater kayaks, fishing kayaks, recreational kayaks and stand up paddleboards. Orion Coolers. Never Lose Your Cool. Learn more at OrionCoolers.com.

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About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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Seven Ways To Make The Holidays Warm & Bright

Zippo Hand Warmer can be engraved at zippooutdoor.com

 

MINNEAPOLIS, MN (November 2014) — Choose a practical gift that will make the holidays warmer and brighter for you and the people on your shopping list.1. Zippo® Hand Warmers provide up to 12 hours of gentle, consistent, odorless heat — more than disposable warmers — and they’re refillable with Zippo Premium Lighter Fluid, so they don’t end up in landfills. Each Hand Warmer features all metal construction and comes with a fleece warming bag, so the heat is always gentle on your skin. Personalize your gift with engraving at zippo.com. Starting at $19.95, these are a great gift at a great price for anyone who enjoys cold weather activities.

2. When you want to warm up by a roaring campfire fast, Zippo® Cedar Fire Starter pucks are the way to go. Made from wax and compressed cedar chips, they take the place of tinder and light kindling fast. Each one is scored to break into 4 pieces, for 4 fires. This great stocking stuffer starts at $1.95.

3. Light up the night with luminaries lining your sidewalk and driveway. Zippo® Flexneck Utility Lighters make it easier to light the way. Dual-flame technology keeps the flame burning strong even in stiff wind. A flexible neck precisely positions the flame in any direction. The narrow gauge head is small enough to reach into other tight spots in lanterns, BBQ grills and camping stoves. Outdoor enthusiasts and holiday decorators will appreciate the sturdy, all metal construction with a suggested retail price of $19.95

4. Zippo® Rugged Lanterns brighten your night. Designed to be the most durable on the market, the lantern can survive drops from as high as five feet.  The waterproof Zippo Rugged Lantern even floats.  LED lights are popular with campers because they don’t cause fires or emit terrible odors. The Rugged Lantern draws power from a rechargeable lithium ion battery and offers a battery life / runtime of 10-hours, 15-hours or 40-hours at the high, medium or low brightness setting respectively. A flexible and detachable handle lets owners hang or carry the lantern anywhere. While most LED lanterns barely last beyond one season, this durable lantern has a 5-year limited warranty. Suggested retail is $89.95.

5. The Zippo® Emergency Fire Starter doesn’t even rely on a flame to start a fire. It uses a simple flint wheel to spark water-resistant, waxed tinder sticks that store in a waterproof case. In emergencies, where matches or lighters are unavailable, this kit can start a fire almost instantly and may save lives. Some of the outdoors’ top people think so, too. It was awarded the Seal of Approval by the North American Hunting Club. Retailing at $9.95, this is a thoughtful gift for the outdoorsy person on your list.

6. The Zippo® Heat Gift Set includes a windproof lighter, chrome hand warmer, and premium lighter fuel (4 fl. oz. can). The windproof lighter is refillable, has an easy one-hand operation with flint wheel, and backed by our lifetime guarantee. The hand warmer has a sleek, thin metal design that fits in and out of pockets, provides 12 hours of warmth, and is reusable and virtually odorless. The premium lighter fluid provides optimum product performance. From hunting to hitting the slopes, this set has everything needed to stay warm in the outdoors from $39.95.

7. Going to an event and need a gift for the host? The Zippo® Fire Gift Set (from $29.95) is a practical gift that literally helps start the festivities. The gift set includes a cedar fire starter, satin silver flex neck utility lighter, and premium butane fuel (1.48 oz. can). The cedar fire starter is made of compressed cedar and wax, lights quickly, and will start 4 fires. The flex neck utility lighter has dual-flame advanced burner technology, adjustable flame, and precision lighting in a slim, powerful nozzle. The premium butane fuel provides optimum lighter performance.

Zippo products are available for purchase at many fine retailers including zippooutdoor.com.

About ZippoBorn from Zippo’s legacy of fire, durability and reliability, Zippo offers a full line of products designed to enhance the outdoor experience. Whether in the backyard, the campsite or tailgating, Zippo offers the performance consumers expect while establishing a new standard for quality that sets the brand apart in the marketplace. Celebrating more than 80 years of business in Bradford, PA, Zippo is one of the most recognized brands in the world, and has produced over 500 million windproof lighters, each backed by an unparalleled lifetime guarantee.

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About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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Zippo All-Terrain Grill – It’s as though Zippo Mated a BBQ Pit with an ATV

 Ideal for tailgaters and outdoor enthusiasts alike, the Zippo All-Terrain Grill was designed with portability in mind and can travel anywhere, even off-road thanks to its high-axle and rugged rubber coated wheels. Compatible with 1 lb. or 20 lb. propane cylinders, the grill cuts no corners in bringing the ultimate grilling experience to the backyard and tailgate as it’s equipped with a cast-aluminum fire box and lid, stainless steel food prep surface and high-efficiency, windproof twin-tube burners. Push-button electronic ignition and continuous flame-control valves help fire up the burners and keep them lit, while a flavor infusion panel and porcelain-coated grate provide 244 sq. inches of grilling perfection. When it’s time to pack up and go, the All-Terrain Grill converts to storage and transport mode with just the push of a button. The scissor designed undercarriage ensures the grill folds with ease for storage while an integrated handle makes it easy to tow wherever it’s needed.
Zippo All-Terrain Grill is available on ZippoOutdoor.com and at select sporting good and retail locations for a suggested retail price of $399.95.
Dimensions (Folded Travel Mode): 14.0”H x 38”W x 21.8”D
Dimensions (Raised Grilling Mode): 37.3”H x 38”W x 21.8”D
16,000 BTUs | 223 in² | 1439 cm² cook surface
Runs on both 1lb and 20lb propane canisters

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About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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Start Making Public Relations Plans for the Outdoor Retailer Show Now

It’s hard to believe that the Outdoor Retailer Show is just 4 months away!  The OR Show will be held in Salt Lake City, Utah from January 22-25, 2009.

Did you know that many companies are already hard at work making preparations to maximize their trade show expenditure? One way that companies can improve their return on investment is to develop a public relations plan to reach out to the hundreds of writers and editors attending the trade show. Those writers can tell thousands of consumers about your latest product or service. That’s why this is an opportunity you can’t afford to ignore!! Wonder what your competitions’ doing?

If they are like Firefly Publicity’s clients, those marketers and manufacturers are finalizing Fall 09 product prototypes and briefing their public relations firms. Advance planning allows companies to craft targeted messages for the trade magazines like the OR Show Daily. Trade publications begin working several months in advance for trade show daily issues. Once the pr firms have created the trade press releases they turn their focus to consumer messaging and press releases for each new product introduction. Press releases may also be created to highlight corporate initiatives, sales promotions and personnel news.

It’s also important to create product photography that the press can use if necessary. Larger circulation publications may shoot their own images but many high-quality publications and websites will request that company’s supply product photos to accompany their article or product review.

Some outdoor companies are staffed and equipped to create their own press kits. But after budget cuts and headcount reductions, many companies are now outsourcing their public relations efforts to pr firms that specialize in their industry. PR firms, like Firefly Publicity, have established relationships with the writers and editors in their specialized industry.

The public relations firm can focus on the pr effort while the in-house marketing managers handle the advertising, catalogs, website, trade show booth and point-of-purchase displays. Some marketing managers also have the additional responsibility of managing the sales staff and national accounts. To achieve the best public relations results, a professional pro-active effort is needed. If your company is just reacting to writer’s requests you can bet your missing at least half the press coverage potential. Honestly, who can do a great job and deliver measurable results when asked to juggle all those important responsibilities?

If your company is attending Outdoor Retailer, ATA, SHOT Show, The Miami Boat Show or ICAST, contact Firefly Publicity to see what they can do to make your job easier and increase press coverage for your company and its products and services. Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

NUTRI SHIELD INSECT REPELLENT NATURALLY KEEPS BUGS AWAY

SALEM, OR (August 2007) Experienced hikers and campers know that insects can ruin a great outdoor experience. Now there’s a natural herbal-based solution to help outdoor enthusiasts enjoy the outdoors.

The all-natural Nutri Shield Insect Repellent is highly effective in repelling mosquitos, flies, fleas, gnats and biting midges (no-see-ums). The DEET-free formula features a garlic base which is known to be a natural insect repellent.  Fortunately the garlic base is undetected by humans.  The patent-pending Nutri Shield formulas include herbs like lemongrass, cinnamon or peppermint to provide a pleasant scent and boost insect repelling power.

Because it’s made from herbs, not synthetic chemicals, the convenient Nutri Shield spray can be reapplied as frequently as needed. The seven-ounce sprays retail for $8.99 in leading outdoor retailers, mail order catalogs and on-line.

“We’re making the outdoors more enjoyable for outdoor enthusiasts – where ever they go,” said Nutritek President Michael Tinghitella. Nutri Shield has been put to the test and proven highly effective in some of the most insect infested areas in the world including the North Woods, the jungles of South America, the swamps of Southeast Asia and the bayous of Louisiana.

Nutri Shield also produces an effective Campground and Picnic Solution area spray that can be sprayed directly onto tents, sleeping bags, picnic tables, the ground and surrounding vegetation to dramatically reduce annoying insects. Each application is formulated to last several hours. Equipment and materials will not be harmed by the herbal-based spray. And the environmentally-friendly formula is actually beneficial to plants.

Based in Salem, Oregon, Nutritek, Inc. is a natural products company committed to providing scientifically-based solutions to environmentally-related problems without the use of synthetic chemicals or other ingredients that can have a negative effect on human, animal or environmental health.   Nutritek offers products designed for a variety of applications in outdoor sports and family activities, lawn and garden care, animal care, horticulture, agriculture, and surface water management.    Visit http://www.nutritekinc.com or call 877-478-4844 for more information.

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Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Many clients choose Firefly Publicity because of its 20+ years of experience with outdoor public relations and marketing. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Media Contact

Kim Emery

Firefly Publicity

651.388.7896

kim@fireflypublicity.com