Posts Tagged 'fishing pr firm'

Where to buy ESP Rods

The new ultralight ESP fishing rods will debut at the Minneapolis Sport Show this month. You can also buy the ESP fishing rods at fine retailers like:

  • Grizzly Jig Co. Caruthersville, MO
  • Bluff City Tackle, Alton, IL
  • Reeds Sporting Goods, MN
  • Franks Great Outdoors, MI

Or visit http://www.esp-rods.com

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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Anglers Can Possess The Sixth Sense With New ESP Ultra-light Fishing Rods

ESP Rod Handle

LAKE MILLS, IA (March 2010) – Ever wonder what it would be like to have Extra Sensory Perception when it came to fishing? Wouldn’t it be awesome to be able to anticipate your next strike? It may not be as far-fetched as it sounds. There is a new weapon in the anglers’ arsenal that could prove to be the next best thing. After five years of development and extensive on-the-water testing Norsemen Outdoor’s new ESPTM Rods offer anglers a whole new dimension in ultra-light fishing rod performance. The idea of a hyper-sensitive fishing rod has long been the goal of every rod manufacturer in the world as anglers have constantly searched for the Holy Grail in rod sensitivity and the ability to better “feel” what’s going on at the end of their line.

The new ESP Series was originally developed for the ice fishing segment of the business where the ability to detect the most subtle of strikes was an absolute must.  After rave reviews from ice fishermen the concept has extended to include open water applications.  The secret to ESP’s hypersensitivity is its unique patent-pending design which incorporates the use of ultra lightweight high modulus IM6 graphite construction in combination with the innovative V.A.T. (Vibration Amplification Technology) handle system.  Unlike traditional rod handle designs that surround the blank with a plastic reel seat with cork or foam grips that dampen vibration and lessen sensitivity, ESP Rods utilizes a unique tubular graphite handle that amplifies vibration for ultimate sensation delivered directly to the angler’s hand.  ESP’s high modulus blanks are suspended inside its tubular graphite handle through a series of highly conductive alloy vibration disks.  These highly conductive disk’s transfer the slightest vibration of the rod blank directly to the resonating handle to amplify and intensify the angler’s feel.  The end result is a rod so sensitive that strikes, no matter how subtle, feel like a punch instead of a tap.  Anglers even report the ability to feel subtle changes in line tension like when a fish comes up with the bait, long before the angler sees the line jump.

“The ESP Series really represents a new direction in high performance rod design,” says Steve Vogts, Norsemen Outdoors, Inc. VP of Marketing.  “Anglers have described the rods as scary, because they are so lightweight and sensitive.   That’s a real plus for detecting very subtle strikes that many times go undetected and result in lost fish!

“We are also approaching the market differently than most high performance rod companies who focus primarily on the bass market.  We feel there is a definite need for high performance rods targeting the ultra-light finesse angler. There is a huge market out there for the avid crappie, bream and trout anglers wanting more choices in true high-performance actions and the need for increased sensitivity and feel. The initial response to our rods has been phenomenal and we’ve already had numerous requests to expand our designs into the bass and walleye segments.  All I can say at this point is stay tuned for future updates!”

ESP Rods are being offered in 12 high-performance spinning models that span ultra-light, light and powerlite actions in lengths from 5’ to a 12’ Crappie jig pole.  All rods feature high modulus IM6 graphite blanks with very unique, extra-fast tapered actions designed to optimize performance for fishing light line/lure applications.  Incredibly lightweight, most ESP models weigh less than 2 ounces yet sport actions that anglers will immediately recognize as high-performance. Available now, the suggested retails range from $59.99 on base models to $99.99 for the specialty 12’ Crappie jig pole.  For more information on ESPTM Rods and the complete line of Norsemen Outdoors products visit http://www.esp-rods.com.

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Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

“Cajuns” Sweep Redfish Awards

Cajun Phil & Captain Kevin Broussard Win Redfish Cup Championship 2009

Cajun Phil & Captain Kevin Broussard Win Redfish Cup Championship 2009

LAKE CHARLES, LA (September 2009) – Fresh off winning Redfish Cup 2009 Team of the Year two weeks ago, Redfish Cup veteran anglers  Capt. Kevin and Cajun Phil Broussard from Lake Charles, LA, weighed in 9.27 pounds of redfish Sunday to be crowned kings of the Crown Royal Redfish Cup Championship presented by Academy Sports & Outdoors in Pensacola, Florida. They competed with the top 21 teams in this regular-season finale.

The father-son team’s high tide strategy paid off handsomely with a $50,000 check, championship trophies, a case of Mystik Lubricants JT4 marine oil and two bottles of Crown Royal XR. They were also presented with their Academy Team of the Year trophies presented by Crocs and a $10,000 check.

This was an emotional win for the father-son team.  “I thought winning Team of the Year was as high as we could get,” said Captain Kevin Broussard. “It’s hard to believe all that we have accomplished this year and it means even more fishing with my dad. There is no ego there, nothing but love.” His father, Cajun Phil added,” It just doesn’t get any better than this. We love fishing in the Redfish Cup. We love fishing together, and that’s what family and love is all about.”

Fishing isn’t just a passion for the duo. It’s the family business. Cajun Phil Broussard started his TV show “Outdoors & Fishing” in 1968 with Kevin joining his dad as co-host at age seven in 1974. The show airs on FOX Sports Southwest Network reaching in excess of 20 million households every week. “We’re fortunate to have sponsors onboard who make great products that consistently give us a competitive edge. We’d like to thank the companies who’ve supported Team Broussard this year: American Rodsmiths, Sebile USA, Abu Garcia, Pure Fishing, Haynie Boats, Minn Kota, Hummingbird, Costa Del Mar, PowerPole Shallow Water Anchors, Hopkins Spoons, Bass Assassin Lures, Navionics, Yeti Coolers, Fishing Performance Chip and Justin Boots. We couldn’t have done it without them.”

Ultimately the Redfish Championship was decided on Day 3 with Broussards’ 9.27 pound catch delivering the crown. The Broussards were in fifth place heading into the final day of fishing and battled high tides alongside a field of accomplished competitors.

The Broussard duo has had quite a track record throughout the years in The Redfish Cup. The Broussards secured and maintained a strong position in the 2009 Team of the Year race by consistently weighing in the top 20 at every Redfish Cup tournament. They earned a fourth-place finish in Punta Gorda, FL; placed 18th in Kemah, TX; seventh in Chalmette, LA and 12th at the Biloxi, MS tournament.  Cajun Phil & Captain Kevin were the runners up in the 2008 Academy Team of the Year race with a 10-point spread between them and Mark Sepe and Andrew Bostick. The 2008 season was possibly their most notable season with two second-place finishes in the Hopedale, LA and Port Arthur, TX tournaments, third-place in Port Aransas, TX and a fifth-place finish in the Championship. In 2007 Team Broussard won the Lafitte LA Redfish Cup. They have been named “ESPN Prime Time Players of the Year” and “Prime Time Players of the Week” on three separate occasions.

For more information about Cajun Phil & Captain Kevin Broussard, David West at  videowest@grandecom.net or 210.872.5452

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Media Contact: Kim Emery, Firefly Publicity, kim@fireflypublicity.com, 651.388.7896

Cajun Phil & Captain Kevin celebrate their win at the Redfish Cup Championship

Cajun Phil & Captain Kevin celebrate their win at the Redfish Cup Championship

Father-son Broussard team collect $50,000 check for redfish win

Father-son Broussard team collect $50,000 check for redfish win

Broussards celebrate victory at Redfish Cup Championship 2009

Broussards celebrate victory at Redfish Cup Championship 2009

Broussards Crowned Kings of Royal Crown Redfish Cup Championship

Broussards Crowned Kings of Royal Crown Redfish Cup Championship

Photos courtesy of ESPN Outdoors.

Broussard Father-Son Team Win The Redfish Cup Team of the Year Award Consistency Leads to Win for Cajun Phil and Captain Kevin Broussard

Captain Kevin & Cajun Phil Broussard win Redfish Cup Team of The Year 2009

Captain Kevin & Cajun Phil Broussard win Redfish Cup Team of The Year 2009

LAKE CHARLES, LA (September 2009) – The Redfish Cup veteran anglers Capt. Kevin and Cajun Phil Broussard from Lake Charles, LA, recently earned the Academy Sports + Outdoors Team of the Year Award presented by Crocs with 187 points, winning by 13 points or 15 pounds over the second place finishers, the Watts brothers.

The Broussards secured and maintained a strong position in the Team of the Year race by consistently weighing in the top 20 at every 2009 Redfish Cup tournament. They earned a fourth-place finish in Punta Gorda, FL; placed 18th in Kemah, TX; seventh in Chalmette, LA and 12th at the Biloxi, MS tournament.

Fishing isn’t just a passion for the duo. It’s the family business. Cajun Phil Broussard started his TV show “Outdoors & Fishing” in 1968 with Kevin joining his dad as co-host at age seven in 1974. The show airs on FOX Sports Southwest Network reaching in excess of 20 million households every week. “We’re fortunate to have sponsors onboard who make great products that consistently give us a competitive edge. We’d like to thank the companies who’ve supported Team Broussard this year: American Rodsmiths, Sebile USA, Abu Garcia, Pure Fishing, Haynie Boats, Minn Kota, Hummingbird, Costa Del Mar, PowerPole Shallow Water Anchors, Hopkins Spoons, Bass Assassin Lures, Navionics, Yeti Coolers, Fishing Performance Chip and Justin Boots. We couldn’t have done it without them.”

“”My dad is my best friend and my fishing partner and that’s why winning this award with him as my partner means the world to me,” explained Capt. Kevin Broussard.”This is the ultimate accomplishment in our sport and achieving it against the teams we compete alongside of at every event just makes it that much better. The Redfish Cup anglers are the best competition anyone could ever hope to fish against.”

“It just doesn’t get any better than this,” said Cajun Phil Broussard. “We love fishing in the Redfish Cup. We love fishing together, and that’s what family and love is all about.”

The Broussard duo has had quite a track record throughout the years in The Redfish Cup. They were the runner up in the 2008 Academy Team of the Year race with a 10-point spread between them and Mark Sepe and Andrew Bostick. The 2008 season was possibly their most notable season with two second-place finishes in the Hopedale, LA and Port Arthur, TX tournaments, third-place in Port Aransas, TX and a fifth-place finish in the Championship. In 2007 Team Broussard won the Lafitte LA Redfish Cup. They have been named “ESPN Prime Time Players of the Year” and “Prime Time Players of the Week” on three separate occasions.

The team now heads to Pensacola, FL. Sept. 25-27 where the top 20 teams after the four regular-season events will contend for the Redfish Cup Championship title. Capt. Kevin and Cajun Phil Broussard will be presented with their Academy Team of the Year trophies presented by Crocs and their $10,000 check on Friday, Sept. 25 during the weigh-ins.

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Media Contact: Kim Emery, Firefly Publicity, 651.388.7896, kim@fireflypublicity.com

Where to Buy Irish Setter Coldwater Packable, Reversible Jacket, As Seen In North American Fisherman Magazine

North American Fishing Club Seal of Approval

North American Fishing Club Seal of Approval

Irish Setter Apparel suggests consumers contact the following speciality retailers to purchase a Coldwater Jacket. The Coldwater Jacket was recently field-tested by North American Fishing Club members and received an impressive 9.4 rating (0-10 scale).

Consumers on the East Coast: Contact H. N. Williams (billy@hnwilliams.com) phone 802-867-4093

Consumers in Central and Western US: Contact Joe’s Sporting Goods (jim@joessportinggoods.com) phone 651-209-7800

StowMaster Nets Biggest Name In Professional Bass Angling

StowMaster, Inc. announced today the signing of Kevin
Van Dam to StowMaster’s National Pro Staff Team. VanDam is recognized as one of the
top anglers in bass fishing history winning the prestigious B.A.S.S. Angler of the Year Title in 1992,
1996, 1999, and again for 2008. VanDam has also won FLW Angler of the
Year (2001) and has qualified for eighteen Bassmaster Classic championships, winning
the coveted events in 2001 and 2005. With total career earnings of over $3.3 million,
VanDam is currently ranked number one in the world.
 
“We are extremely excited about having Kevin onboard and we are looking forward to working
with him in developing products for the avid bass angler,” says Steve Vogts, StowMaster’s
VP of Marketing  “The use of landing nets by bass fishermen has now become the norm rather
than the exception, but many anglers still forgo their use because of boat storage limitations.  Bass
fishermen like an uncluttered boat deck which means traditional landing nets just don’t fit
the bill.   Nobody wants to be tripping over a net or having it blow off the deck at 70MPH.
With Kevin’s help we feel we have developed the ultimate bass boat net.”
 
StowMaster’s new KVD Bass Boat Net is designed especially to fold and stow in a bass
boat’s rod locker or other storage compartments where it’s out of the way until needed. 
The new KVD model features the patented 20″ x 24″ folding hoop design with a special
telescoping handle that extends from a closed position of 38″ to 80″ allowing anglers extra reach
when needed.  The net features a knotless fish-friendly mesh coated with a special rubber
polymer to prevent hooks from embedding in the mesh.  The entire net system folds down
to a compact 10″x 38″ for easy storage in a bass boats rod locker or other storage compartments.
The new KVD model is now available exclusively through Bass Pro Shops. 
 
About StowMaster
StowMaster, a U.S. company based in Lake Mills, IA, is dedicated to providing top quality,
innovative products to the leisure time industry. Every StowMaster product possesses
groundbreaking design and is created through sophisticated manufacturing processes.
The results are some of the most convenient, versatile and durable products on the market.
 
All Tournament Series Precision Landing Nets are made entirely in the United States.
StowMaster taps into more than 30 years experience of providing top quality products
to customers worldwide. To underscore this commitment to quality, all Tournament Series
Precision Landing Nets have a lifetime guarantee against breakage.
 
Media Contact:  Steve W. Vogts / V.P. Marketing, Tele: 270-873-2294, Cell: 262-227-7916, Email: stevevogts@stowmaster.net
 
StowMaster, 706 E. Main St., Lake Mills, IA 50450, Telephone: 641-592-6160 www.stowmaster.net

About Firefly Publicity

Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity. Visit www.fireflypublicity.com for more information.

Hire An Experienced Fishing Public Relations Firm

Firefly Publicity has over 20 years experience marketing fishing products. Members of our team have built and supported brands like SpiderWire fishing line, Stearns flotation devices, Minn Kota trolling motors, Mitchell fishing Reels, Johnson fishing Rods and Reels, Bass Buster lures, DeckHand anchors, Nutri Shield insect repellent, Irish Setter boat shoes and Moonlight Night Vision optics. Members of the Firefly Publicity team have helped companies in the outdoor recreation industry like hunting, fishing, camping, backpacking, trail running and mountaineering.

We have trusted relationships with publishers, editors and writers of top fishing magazines, television and radio shows and websites. While media relations is a key component in our public relations plans, Firefly Publicity has also created innovative influencer campaigns focusing on professional fishermen, TV celebrities, guides and outfitters.

Over the years we’ve worked with large and small budgets, securing placements for our clients’ products in key publications like Field & Stream, Outdoor Life, North American Fisherman, Game & Fish publications, Fishing & Hunting News, Bassmaster and Fishing Tackle Retailer. Many clients can’t afford to advertise in the high-circulation publications so they really benefit from pr’s “free advertising.” Firefly Publicity maximizes every client’s marketing budget by helping them reach more fishermen than they could have with just advertising or through in-house public relations.

See your product on the pages of a prestigious magazine and watch how retailers and consumers react! Call Firefly Publicity to learn more about how they can help you. Call 651.388.7896 or visit www.fireflypublicity.com.

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.