Posts Tagged 'ice fishing'

IRISH SETTER® ICETREK BOOTS FEATURED IN ARROW TRADE MAGAZINE, MARCH 2019

arrow trade icetrek 0319

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company that produces a full line of purpose-built hunting boots, work boots and rugged outdoor casual footwear. Irish Setter continues to use leading technologies and the finest materials to offer customers the highest quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. Irish Setter. Go all day, everyday.

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About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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PICK IRISH SETTER® ICETREK BOOTS WITH THERMALBOOST FOR COLD WEATHER ACTIVITIES

SH03896IrishSetterIceTrek

Irish Setter IceTrek Boot #3896

RED WING, MN (December 2018) – When the mercury drops choose Irish Setter® IceTrek boots. These waterproof boots with 1600 grams of PrimaLoft® insulation come equipped with ThermalBoost™ – a revolutionary, multi-zone barrier system that delivers serious insulating protection against brutal cold and biting wind. This insulation technology is strategically built into specific zones that are prone to heat loss – the toe box, beneath the insole and within the footbed. ThermalBoost provides the equivalent warmth of 400 grams of additional insulation without the added bulk or weight for late season hunters, ice anglers, snowmobilers and others who won’t let the cold temps keep them inside.

To enhance warmth and comfort, IceTrek boots are built on the King Toe® last which provides extra space in the toe box – trapping warm air around the toes. The King Toe last also makes it easier to get into and out of these 12” boots.

IceTrek boots with RPM™ technology are surprisingly lightweight while offering durable performance. The Ice Claw RPM-LS outsole featuring RPM composite material and Ice Claw rubber pods provides superior traction on snow, ice and uneven terrain. Rubber lugs are added to key areas of the outsole to increase traction during heel strike and push off. An RPM midsole provides comfort underfoot while reducing boot weight. A rubber rand surrounds nearly the entire perimeter of the base of the upper for added abrasion resistance in ice and crusty snow conditions. Additional Armatec™ heel and toe protection guards against ground hazards. A gaiter clip is integrated into the design for additional snow protection.

A lightweight, breathable upper consisting of abrasion-resistant polyester includes a memory foam collar which forms to fit the ankle for comfortable stability in the boot shaft. The Cushin™ Comfort Tongue offers long-lasting comfort in the shin area. UltraDry™ waterproofing keep feet dry, while a ScentBan lining delivers scent control through a process that kills odor-causing bacteria. Select IceTrek styles have the unique BOA® lacing system to make it faster and easier to get in and out of lace-up boots, and to easily adjust or tighten the tension of the stainless-steel laces even when wearing gloves.

“Irish Setter IceTrek boots are built for extreme cold conditions,” explained Charley Bryant, Irish Setter Product Merchant. “Choose IceTrek boots to keep feet warm during winter hunts, ice fishing, snowmobiling or other activities that take you outside on brutally cold days.”

Men’s IceTrek Boots (sizes 8-12, 13, 14 in E widths):

  • Style #3896 is a 12″ boot with 1600 grams of PrimaLoft® insulation and ThermalBoost in Mossy Oak® Break-Up Country® camouflage, $229.99*
  • Style #3897 is a 12″ boot with 1600 grams of PrimaLoft® insulation and ThermalBoost, BOA closure in grey, $249.99*

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company that produces a full line of performance hunting boots and rugged outdoor casual footwear. Irish Setter continues to use leading technologies and the finest materials to offer customers the highest quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. Irish Setter. The Hunt Never Ends.

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About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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Give A Mystery Tackle Box Gift This Holiday

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CHICAGO, IL (November 2014) – Give your favorite angler a fishing gift they’ll love for months to come. Consider buying a subscription to Mystery Tackle Box. Each month your angler will receive a box containing at least $20 in lures and tackle valued at $20. The contents vary each month offering a great way to try different products and build a better tackle box. It’s a fun and practical gift!Subscribe for 3, 6 or 12 months’ worth of surprises or purchase a single gift box starting at $15. Shipping is free with any gift subscription.

Beginners and avid anglers will be pleased with the monthly assortment of quality fishing products – never knock-off products.  Every Mystery Tackle Box will contain at least $20 worth of products and you can expect to get 5-10 products a month on average. Each box includes as “About Your Box” card that explains a little more about each bait as well as a unique link to our website to watch videos, read product reviews and learn different rigging options. Each box also includes an issue of Dibble Digest, Mystery Tackle Box’s monthly fishing magazine, and a Mystery Tackle Box decal.

You can select from a variety of Mystery Tackle Boxes based on species.  The Bass box is geared toward freshwater Largemouth and Smallmouth bass. The Inshore Saltwater box is geared toward the following saltwater species: Redfish (Red Drum), Speckled Trout (Sea Trout), Snook, Striper, Flounder and Calico Bass. The Ice Fishing box contains a variety of baits for targeting panfish (Bluegill, Crappie, Perch), Lake Trout and Pike under the ice and is available during the Ice Fishing season.

They’ll remember your thoughtfulness each month when the Mystery Tackle Box arrives. And when they’re catching a lunker! Cross that name off your list and visit mysterytacklebox.com today.

About Mystery Tackle Box

Mystery Tackle Box is a monthly subscription service that sends out some of the most exciting fishing gear right to your home. Our mission is to take the excitement of being on the water not knowing what you’re going to catch and bring that same excitement to your home each and every month. For just $15 per month, Mystery Tackle Box introduces both expert and novice anglers to the latest products and techniques in the fishing industry by sending you a box filled with fishing lures and baits each month. We work with the largest and most well known brands as well as smaller companies that you would otherwise never get to experience.

Mystery Tackle Box also makes a great gift for anyone who loves fishing.  We offer gift subscriptions and printable gift certificates making it the perfect last-minute gift.  Learn more at MysteryTackleBox.com.

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About Firefly PublicityVisit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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Irish Setter Expands Award-Winning Snow Claw XT Cold Weather Boot Offering

Irish Setter Snow Claw XT Insulated Boot #4888

Irish Setter Snow Claw XT Insulated Boot #4888

RED WING, MN (January 2009) — The Irish Setter Snow Claw XT cold weather boot was just selected as Field and Stream’s “Best of the Best” hunting boot in September 2008 and already Irish Setter is expanding this insulated boot line. The new styles add a convenient side zipper for easy on/off and bring the height of the boot up to 15 inches. All Snow Claw XT boots contain the award-winning insulation package of 2000 grams of Thinsulate Ultra Insulation and a Thermal Boost of Aerogel embedded in the sole. Cutting-edge insulation technology – integrated into a hunting boot for the first time by Irish Setter – provides the ultimate insulation package for hunters, ice fisherman and snowmobilers so they can perform better longer and more comfortably during the coldest of weather conditions.

The Aerogel serves as a barrier to heat loss between the foot and frozen ground or snow. Aerogel is a nanotechnology material that is composed of over 90% air – making it an extremely effective insulator with the lowest thermal conductivity of any solid material known to man. The Aerogel material was developed for NASA and is just now being incorporated into footwear for the general public. Now Irish Setter has provided this unique and innovative solution for extreme cold conditions underfoot in the hunting category. Hunters, ice fishermen and sportsmen on ATVs and snowmobiles will feel the difference. Amazing video demonstrations are available at http://www.aerogel.com.

 

The Snow Claw XT is a good example of Irish Setter innovation,” said Kyle Rackiewicz, Irish Setter Product Manager. “The Snow Claw XT is also a good example of collaboration. Input from our sales team and customers in the coldest regions of the world, Siberia and Minnesota, helped create this award-winning boot.”

The Irish Setter Snow Claw XT #4888 is a 15” boot with 2000 grams of Thinsulate Ultra insulation, UltraDry waterproof construction, ScentBan, Mossy Oak Break-up Camo and aggressive Snow Claw XT Sole. The Snow Claw XT outsole tread pattern incorporates a multi-level cleat configuration that penetrates various depths of snow and mud – resisting slip by minimizing the creation of sheer layers. The Snow Claw XT #4889 includes the same technical components but in an all black upper. The suggested retail price for the XT versions is $199.

The latest Snow Claw XT boots will available July 2009 at leading outdoor retailers. The existing Snow Claw XT styles #3888 and #3889 are available now. Visit www.irishsetterboots.com for the nearest retailer.

About Field & Stream’s Best of the Best

The Field & Stream testers, led by Peter Mathiesen, appreciated the addition of “the most significant new footwear insulating technology in decades” during a three-hour freezer wear test. They reported, “Our feet stayed toasty.” The testers were also impressed with the cleat construction that allows wearers to “glide over steep terrain.” This outsole is a vast improvement over bulky pac boots’ standard cleat construction. Testers also noted that the Snow Claw XT 10” uppers provide vertical stability. Field & Stream put the Snow Claw XT boots to the test, even cutting them with a saw to view the unique construction before giving their prestigious stamp of approval.

Each year editors of Field & Stream test hundreds of outdoor products, awarding the top performing items the coveted title of “Best of the Best.” Field and Stream’s testers devoted three months to rigorously testing each product and any that failed to withstand were immediately eliminated. The Snow Claw XT performed above and beyond, winning the prestigious title among many competing products. In addition to months of testing, the winning products were ultimately selected based on significance of the innovation, quality of the design, and the value they bring to hunters and fishermen. The criteria for evaluating footwear included comfort, warmth, reliability and water resistance.

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for these products are: Snow Claw XT 4888, 4889.

About Firefly Publicity

Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity. Visit www.fireflypublicity.com for more information.

Irish Setter Snow Claw XT Boots Win “Best of Best” by Field & Stream Magazine

RED WING, MN (August 2008) — The Irish Setter Snow Claw XT cold weather boot was selected as Field and Stream’sBest of the Best” hunting boot. Each year editors of Field & Stream test hundreds of outdoor products, awarding the top performing items the coveted title of “Best of the Best.” Cutting-edge insulation technology – integrated into a hunting boot for the first time by Irish Setter – provides the ultimate insulation package for hunters and ice fisherman so they can perform better longer and more comfortably during the coldest of weather conditions.

The Field & Stream testers, led by Peter Mathiesen, appreciated the addition of “the most significant new footwear insulating technology in decades” during a three-hour freezer wear test. They reported, “Our feet stayed toasty.” The testers were also impressed with the cleat construction that allows wearers to “glide over steep terrain.” This outsole is a vast improvement over bulky pac boots’ standard cleat construction. Testers also noted that the Snow Claw XT 10” uppers provide vertical stability. Field & Stream put the Snow Claw XT boots to the test, even cutting them with a saw to view the unique construction before giving their prestigious stamp of approval.

When the testers dissected the boots they found that the award-winning Irish Setter Snow Claw XT boots feature 2000 grams of Thinsulate Ultra Insulation and a Thermal Boost of Aerogel embedded in the midsole. The Aerogel serves as a barrier to heat loss between the foot and frozen ground or snow. Aerogel is a nanotechnology material that is composed of over 90% air – making it an extremely effective insulator with the lowest thermal conductivity of any solid material known to man. The Aerogel material was developed for NASA and is just now being incorporated into footwear for the general public. Now Irish Setter has provided this unique and innovative solution for extreme cold conditions underfoot in the hunting category. Hunters and ice fishermen will feel the difference. Amazing video demonstrations are available at http://www.aerogel.com.

We’re always looking at technology from other industries to see how it could improve our footwear.  Once we figured out how to work with the Aerogel material to optimize its performance value, we knew we had to have it.  Ultimately, we ended up pairing it with 2000 grams of Thinsulate Ultra insulation to create the ultimate blend of insulating performance,” said Kyle Rackiewicz, Irish Setter Product Manager.

The Irish Setter Snow Claw XT #3888 is a 10” boot with 2000 grams of Thinsulate Ultra insulation, UltraDry waterproof membrane, ScentBan and aggressive Snow Claw XT Sole. The Snow Claw XT outsole tread pattern incorporates a multi-level cleat configuration that penetrates various depths of snow and mud – resisting slip by minimizing the creation of sheer layers. The Snow Claw XT #3889 provides the same technical components but in an all brown upper. The suggested retail price for the XT versions is $169.

The new Snow Claw XT boots is available now at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

“We are very honored to accept this prestigious award from Field & Stream,” said Mark Dinndorf, Irish Setter Brand Director. “This reinforces Irish Setter’s reputation for quality and innovation. Our team is committed to rethinking hunting boots and continuously improving the footwear that serious hunters require.” Irish Setter received this honor in 2006 for the breathable AeroTracker and in 2003 for the dependable Elk Tracker hunting boot.

Field and Stream’s testers devoted three months to rigorously testing each product and any that failed to withstand were immediately eliminated. The Snow Claw XT performed above and beyond, winning the prestigious title among many competing products. In addition to months of testing, the winning products were ultimately selected based on significance of the innovation, quality of the design, and the value they bring to hunters and fishermen. The criteria for evaluating footwear included comfort, warmth, reliability and water resistance.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit http://www.irishsetterboots.com.

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Editor’s Note: Visit http://www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for these products are: Snow Claw XT 3888, 3889.

About Firefly Publicity

Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity. Visit www.fireflypublicity.com for more information.