Posts Tagged 'outdoor pr firm'

How to Select Your Next Hunting Boot

Irish Setter Ravine 2880

Irish Setter Ravine hunting boot

Selecting the right hunting boot and the right fit will make a big difference in your outdoor experience.  Kim Emery, spokesperson for Irish Setter boots, is sharing some general information to help you start out the hunting season on the right foot.

Hunting boots can be divided into different categories based on terrain and weather conditions. The upper materials, linings and soles are the variables that make these boots work in different environments. To properly select a boot you should think about what you’ll be walking through, the wetness, the temperature, scent control and the terrain underfoot.

The boot upper is the part of the boot that’s above the sole. It supports your ankle and protects your foot against abrasions from sticks, thistles and rocks. The upper materials are usually leather or leather with nylon fabric. Leather provides support and protection and will be sturdier than most fabrics in rocky conditions. Leather quality can vary quite a bit. The top of the line is a full grain waterproof or water-resistant leather. Lower priced boots often incorporate more nylon or use split leathers. Fabric panels can help make the boot more lightweight, flexible and affordable. Fabric panels frequently use popular camouflage patterns to complement your hunting clothes.

Waterproofing is another feature that can be extremely important for hunters. In extreme cases cold, wet feet can lead to a medical emergency. If you’re walking through dewy grass in the morning, you may only need a water-resistant leather without a waterproofing system.

Another major consideration in your footwear selection is insulation. Choose your insulation need by the air temperature, ground temperature and amount of foot movement. If you’re planning to hunt in a warm climate you’ll probably want a non-insulated product.  Insulation is measure in grams. Two hundred grams is about the least amount of insulation you can buy in footwear. Insulation numbers increase from there to 2000 grams. Deer hunters need to balance their need for a non-sweaty walk in and out with the need for a comfortably warm foot while stationery in a deer-stand, not generating any foot heat.

Big game hunters often value scent-control when hunting at close range. Some scent control products block foot odors from escaping. Others approach scent control by killing odor-causing bacteria. This process can be applied to various materials from leathers to linings to footbeds.

Last but not least are the soles. Soles provide varying levels of traction, cushioning, shock absorption, lateral stability and flexibility. Try to balance your need for flexibility, which makes walking easier, with durability which provides longer wear over time.

Tread size is critical when selecting a boot. A shallow tread works best for varying upland terrain to limit mud and debris pick-up. A deeper, more aggressive tread works best for mountainous and hilly terrain. Manufacturers provide a variety of options so you should be able to find the right one for your needs.

Hunting boots play a critical role in the enjoyment and success of your hunting experience. Take the time to find the right hunting boot so you won’t need to think about your boots during your hunt, just the hunt itself.

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About Kim Emery & Firefly Publicity

Kim Emery is the owner of Firefly Publicity and handles public relations for Irish Setter boots. Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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Irish Setter Legacy Shoes Get Compliments

Irish Setter Boots Outdoor PR Firm - Firefly Publicity

Irish Setter Legacy

Irish Setter boots’ Legacy chukka outdoor casual shoes received high praise in the Autumn 2010 issue of Upland Almanac.

– “Just the thing for travel… or heading into town after a day in the woods.”

– “…impressed by how its relaxing look is matched by a relaxing fit.”

– “…comfort one would normally expect in much more expensive shoes.”

For more information, visit IrishSetterBoots.com.

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Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Irish Setter Hunting Boots & Apparel In The News

Hunting product reviews and gear reviews have featured Irish Setter boots recently. The Irish Setter ShadowTrek boot was included in Field & Stream’s August 2010 article on lightweight hunting boots. The ShadowTrek received 5 out of 5 stars.

In Outdoor Life‘s August 2010 issue, both the Irish Setter Wingshooter upland boot and the Portage fishings show were highlighted.

The Irish Setter Shakopee upland vest was praised in the August issue of Shooting Sportsman magazine.

“We’re very proud of this great press coverage. It’s a pleasure to represent quality products that are recognized as some of  the best in the business,” said Kim Emery of Firefly Publicity.

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Visit http://www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for outdoor companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Start ICAST Press Releases Now

Maximize your marketing efforts by writing your product press releases now. Develop a strong electronic media kit that can be handled out in your ICAST booth and distributed in the Press Room. If you need assistance creating press releases, contact Firefly Publicity for a free estimate.

Press Kit and Press Release Contents

  • Product press release for each new product including product benefit, specs and manufacturer’s suggested retail price.
  • Product photo in hi-res and jpeg formats
  • Company backgrounder press release

Firefly Publicity will also attend the fishing industry’s annual ICAST trade show in Las Vegas, NV, July 14-16, 2010. Firefly Publicity representatives will meet with fishing equipment manufacturers to discuss how public relations can help them increase awareness and generate sales. Public relations is a relatively inexpensive way for marketing fishing products.

While public relations is always an important element in a company’s marketing mix, it becomes even more important for companies during a recession or economic down-turn. Media relations is a very cost-effective marketing tool that can be easily outsourced to a pr firm like Firefly Publicity. Firefly Publicity’s pr professionals started working in the fishing industry in 1986 and have established trusted relationships with fishing magazines and television shows.

To request an estimate or schedule an ICAST appointment, please call Firefly Publicity at 651.388.7896.

Firefly Publicity

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Start Making Public Relations Plans for the Outdoor Retailer Show Now to Maximize Your Investment

Firefly Publicity logo

Outdoor PR Firm – Firefly Publicity

It’s hard to believe that the Outdoor Retailer Show is just 4 months away!  The OR Show will be held in Denver, CO from June 18-20, 2019.

Did you know that many companies are already hard at work making preparations to maximize their trade show expenditure? One way that companies can improve their return on investment is to develop a public relations plan to reach out to the hundreds of writers and editors attending the trade show. Those writers can tell thousands of consumers about your latest product or service. That’s why this is an opportunity you can’t afford to ignore!! Wonder what your competitions’ doing?

If they are like Firefly Publicity’s clients, those marketers and manufacturers are finalizing product prototypes and briefing their public relations firms. Advance planning allows companies to craft targeted messages for the trade magazines like the OR Show Daily. Trade publications begin working several months in advance for trade show daily issues. Once the pr firms have created the trade press releases they turn their focus to consumer messaging and press releases for each new product introduction. Press releases may also be created to highlight corporate initiatives, sales promotions and personnel news.

It’s also important to create product photography that the press can use. Larger circulation publications may shoot their own images but many high-quality publications and websites will request that company’s supply product photos to accompany their article or product review.

Some outdoor companies are staffed and equipped to create their own press materials. But after budget cuts and headcount reductions, many companies are now outsourcing their public relations efforts to pr firms that specialize in their industry. PR firms, like Firefly Publicity, have established relationships with the writers and editors in the outdoor recreation industry.

The public relations firm can focus on the pr effort while the in-house marketing managers handle the advertising, catalogs, website, trade show booth and point-of-purchase displays. Some marketing managers also have the additional responsibility of managing the sales staff and national accounts. To achieve the best public relations results, a professional pro-active effort is needed. If your company is just reacting to writer’s requests you can bet your missing at least half the press coverage potential. Honestly, who can do a great job and deliver measurable results when asked to juggle all those important responsibilities?

If your company is attending Outdoor Retailer, ATA, SHOT Show, The Miami Boat Show or ICAST, contact Firefly Publicity to see what they can do to make your job easier and increase press coverage for your company and its products and services. Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in product reviews in online, in magazines, newspapers, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity also helps develop, monitor and manage influencers, pro staff and athletes to make these programs beneficial. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.