Posts Tagged 'outdoor public relations'

IRISH SETTER® ICETREK BOOTS FEATURED IN ARROW TRADE MAGAZINE, MARCH 2019

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About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company that produces a full line of purpose-built hunting boots, work boots and rugged outdoor casual footwear. Irish Setter continues to use leading technologies and the finest materials to offer customers the highest quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. Irish Setter. Go all day, everyday.

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About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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PICK IRISH SETTER® ICETREK BOOTS WITH THERMALBOOST FOR COLD WEATHER ACTIVITIES

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Irish Setter IceTrek Boot #3896

RED WING, MN (December 2018) – When the mercury drops choose Irish Setter® IceTrek boots. These waterproof boots with 1600 grams of PrimaLoft® insulation come equipped with ThermalBoost™ – a revolutionary, multi-zone barrier system that delivers serious insulating protection against brutal cold and biting wind. This insulation technology is strategically built into specific zones that are prone to heat loss – the toe box, beneath the insole and within the footbed. ThermalBoost provides the equivalent warmth of 400 grams of additional insulation without the added bulk or weight for late season hunters, ice anglers, snowmobilers and others who won’t let the cold temps keep them inside.

To enhance warmth and comfort, IceTrek boots are built on the King Toe® last which provides extra space in the toe box – trapping warm air around the toes. The King Toe last also makes it easier to get into and out of these 12” boots.

IceTrek boots with RPM™ technology are surprisingly lightweight while offering durable performance. The Ice Claw RPM-LS outsole featuring RPM composite material and Ice Claw rubber pods provides superior traction on snow, ice and uneven terrain. Rubber lugs are added to key areas of the outsole to increase traction during heel strike and push off. An RPM midsole provides comfort underfoot while reducing boot weight. A rubber rand surrounds nearly the entire perimeter of the base of the upper for added abrasion resistance in ice and crusty snow conditions. Additional Armatec™ heel and toe protection guards against ground hazards. A gaiter clip is integrated into the design for additional snow protection.

A lightweight, breathable upper consisting of abrasion-resistant polyester includes a memory foam collar which forms to fit the ankle for comfortable stability in the boot shaft. The Cushin™ Comfort Tongue offers long-lasting comfort in the shin area. UltraDry™ waterproofing keep feet dry, while a ScentBan lining delivers scent control through a process that kills odor-causing bacteria. Select IceTrek styles have the unique BOA® lacing system to make it faster and easier to get in and out of lace-up boots, and to easily adjust or tighten the tension of the stainless-steel laces even when wearing gloves.

“Irish Setter IceTrek boots are built for extreme cold conditions,” explained Charley Bryant, Irish Setter Product Merchant. “Choose IceTrek boots to keep feet warm during winter hunts, ice fishing, snowmobiling or other activities that take you outside on brutally cold days.”

Men’s IceTrek Boots (sizes 8-12, 13, 14 in E widths):

  • Style #3896 is a 12″ boot with 1600 grams of PrimaLoft® insulation and ThermalBoost in Mossy Oak® Break-Up Country® camouflage, $229.99*
  • Style #3897 is a 12″ boot with 1600 grams of PrimaLoft® insulation and ThermalBoost, BOA closure in grey, $249.99*

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company that produces a full line of performance hunting boots and rugged outdoor casual footwear. Irish Setter continues to use leading technologies and the finest materials to offer customers the highest quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. Irish Setter. The Hunt Never Ends.

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About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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Sure-Shot Game Calls Celebrates 60 Years With Limited-Edition Cowboy Commemorative Series Duck Calls

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Sure-Shot Game Calls

Honoring the Memory of Legendary World Champion Duck Caller, Inventor and Founder of Sure-Shot

Groves, TX – (January 18, 2019) – Sure-Shot Game Calls is celebrating its 60th anniversary and honoring the life and memory of its founder James “Cowboy” Fernandez with a special limited-edition Cowboy Commemorative Series Duck Call. Each of these collectable award-winning Yentzen Classic double reed calls are engraved with Cowboy’s signature and the first 100 purchased will be packaged in a box personally autographed by the legend himself. The Cowboy Commemorative calls will be released to the public in Summer 2019. Calls will be available at retailers like Mack’s Prairie Wings, Rogers Sporting Goods and sureshotgamecalls.com. Visit sureshotgamecalls.com for the official release date and pricing updates.

Co-founder, inventor and world champion caller James “Cowboy” Fernandez passed away in August 2018 at age 86. Cowboy worked with George Yentzen to design and patent the first double reed duck call in 1950 and the triple reed in 1968. Cowboy was the first Texan and first double reed contestant to win the Worlds Duck Calling Championship in Stuttgart, Arkansas in 1959 using the double reed Yentzen Caller. And others followed, winning World Championships with this Yentzen Caller as well. He was well known for his calling prowess and won numerous regional and international competitions. Fernandez was inducted into the Legends of the Outdoors Hall of Fame in 2014.

“When Cowboy passed, we wanted to do something to honor him,” explained Charlie Holder, current owner of Sure-Shot Game Calls. “He was so proud of this company he co-founded 60 years ago. We thought this would be a fitting tribute to honor him and the call that he designed and helped him become a world champion.”

For more information about Sure-Shot’s complete line of game calls, visit www.sureshotgamecalls.com.

About Sure-Shot Game Calls:

The 60+year old company was founded by James “Cowboy” Fernandez and George Yentzen in Nederland, Texas in the early 1940s. After many prototypes, their first product, the 1950 Yentzen Caller, became the very first patented double-reed duck call introduced to the marketplace. In 1959, Cowboy Fernandez entered several duck calling competitions and both he and the Yentzen Caller became world class champions. Charlie Holder purchased the company in 2011. Today, Sure-Shot offers over two dozen game calls for waterfowl, predator, deer and turkey.

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About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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JACKSON KAYAK CRUISE FD WITH FLEX DRIVE OFFERS ANOTHER PEDAL OPTION

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SPARTA, TN (JULY 2017)   – Pedal or paddle with the Jackson Kayak Cruise FD all-purpose kayak. Built for the recreational paddler and powered by the unique Flex Drive system, the Cruise FD adapts to any paddling needs including fishing. The Flex Drive is easily deployed with the flip of a lever to aid in launching and beaching, provides easy access to the propeller to remove weeds and an interchangeable electric motor head unit will be released in 2018.

The Jackson Kayak Cruise FD kayak features the patent-pending Flex Drive system which allows for hands-free forward and reverse propulsion. Jackson Kayak’s Flex Drive System can quickly adapt from deep to shallow water navigation without having to move the main pedal drive unit.

Kayakers will appreciate these Cruise FD features:

  • Patent-pending Flex Drive for hands-free forward and reverse propulsion
  • Tri-prop propeller is protected by a dagger board for navigating shallow waters
  • Hinged prop cover can be opened while the prop is raised to easily clean any debris and completed closed and sealed when the drive is deployed
  • Built on the Cruise hull with less rocker for better speed and increased flatwater tracking
  • Ergo Seat with 3D breathable mesh fabric and lumbar support can be reclined for better positioning for pedaling. With Hi-Lo and Fore-Aft trimming for better comfort and ergonomics while pedaling. The Ergo seat can also be removed for use on shore.
  • Standing pad for comfort while standing
  • Large bow hatch with easy opening latches
  • Small rear day hatch with additional bungees for securing gear
  • Integrated rudder control system for easy steering while pedaling
  • Track systems for easy customization with fishing or other accessories
  • Suggested retail $ 2,199

“The Cruise FD expands on the new Jackson Kayak Flex Drive family with a solid recreational platform that is quick, nimble and ready for casual tours or customized for fishing adventures,” explained Damon Bungard, Jackson Kayak Product Manager.

About Jackson Kayak

Jackson Kayak was founded in 2003 by Eric Jackson and Tony Lunt. Located in Sparta, Tennessee, near the Caney Fork River, Jackson Kayak designs, builds, and manufactures leading whitewater, fishing and exploration paddlesports products. With the motto “Build it like it’s your own”, all products are Made in the USA in growing support of the local Tennessee economy. Market leaders in both the whitewater and kayak fishing, kayak manufacturing and strong in the exploration sector, Jackson Kayak continues to introduce new product lines each year. Jackson Kayak’s success is largely due to delivering high quality products through paddlesports specialty shops globally; all supported by regional, national and international team members who are engaged to promote the paddling lifestyle.

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About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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Irish Setter Legacy Shoes Get Compliments

Irish Setter Boots Outdoor PR Firm - Firefly Publicity

Irish Setter Legacy

Irish Setter boots’ Legacy chukka outdoor casual shoes received high praise in the Autumn 2010 issue of Upland Almanac.

– “Just the thing for travel… or heading into town after a day in the woods.”

– “…impressed by how its relaxing look is matched by a relaxing fit.”

– “…comfort one would normally expect in much more expensive shoes.”

For more information, visit IrishSetterBoots.com.

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Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Irish Setter Hunting Boots & Apparel In The News

Hunting product reviews and gear reviews have featured Irish Setter boots recently. The Irish Setter ShadowTrek boot was included in Field & Stream’s August 2010 article on lightweight hunting boots. The ShadowTrek received 5 out of 5 stars.

In Outdoor Life‘s August 2010 issue, both the Irish Setter Wingshooter upland boot and the Portage fishings show were highlighted.

The Irish Setter Shakopee upland vest was praised in the August issue of Shooting Sportsman magazine.

“We’re very proud of this great press coverage. It’s a pleasure to represent quality products that are recognized as some of  the best in the business,” said Kim Emery of Firefly Publicity.

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Visit http://www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for outdoor companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Start ICAST Press Releases Now

Maximize your marketing efforts by writing your product press releases now. Develop a strong electronic media kit that can be handled out in your ICAST booth and distributed in the Press Room. If you need assistance creating press releases, contact Firefly Publicity for a free estimate.

Press Kit and Press Release Contents

  • Product press release for each new product including product benefit, specs and manufacturer’s suggested retail price.
  • Product photo in hi-res and jpeg formats
  • Company backgrounder press release

Firefly Publicity will also attend the fishing industry’s annual ICAST trade show in Las Vegas, NV, July 14-16, 2010. Firefly Publicity representatives will meet with fishing equipment manufacturers to discuss how public relations can help them increase awareness and generate sales. Public relations is a relatively inexpensive way for marketing fishing products.

While public relations is always an important element in a company’s marketing mix, it becomes even more important for companies during a recession or economic down-turn. Media relations is a very cost-effective marketing tool that can be easily outsourced to a pr firm like Firefly Publicity. Firefly Publicity’s pr professionals started working in the fishing industry in 1986 and have established trusted relationships with fishing magazines and television shows.

To request an estimate or schedule an ICAST appointment, please call Firefly Publicity at 651.388.7896.

Firefly Publicity

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.