Posts Tagged 'outdoor retailer'

JACKSON KAYAK INTRODUCES HIGHLY INNOVATIVE FLEX DRIVE SYSTEM

2017-Coosa-FD5

Jackson Kayak with Flex Drive System

SPARTA, TN (July 2016) – Jackson Kayak has designed a patent-pending prop-driven pedal system which allows for hands-free forward and reverse propulsion for kayaks. Named the Flex Drive, it consists of a daggerboard-protected tri-prop propeller which, combined with unique articulation of the prop system, gives the Flex Drive increased performance over other drives and helps keep the system clear of obstacles and easy to clean. Jackson Kayak’s Flex Drive System can quickly adapt from deep to shallow water navigation without having to move the main pedal drive unit.

The Flex Drive is easily deployed with the flip of a lever, has adjustable pitch prop blades and a 12:1 ratio. An interchangeable electric motor-driven head unit is in development as well for release at a later date.

“We wanted to develop a pedal system that addresses the real-world problems and needs of serious kayak anglers – problems like launching and beaching without having to move a cumbersome system; being able to push over obstacles; simple loading and unloading from car rack systems; versatility and flexibility for a wide variety of water conditions, etc. The Flex Drive solves those problems, and is an exciting new addition to the Jackson Kayak lineup of innovative solutions for kayak anglers,” explained Damon Bungard, Jackson Kayak Product Manager.

The first kayaks with this innovation will be the Coosa FD with an emphasis on kayak fishing and the versatile Cruise FD. Jackson Kayak’s Flex Drive system will roll out at Jackson Kayak dealers early 2017.

About Jackson Kayak: Jackson Kayak was founded in 2003 by Eric Jackson and Tony Lunt. Located in Sparta, Tennessee, near the Caney Fork River, Jackson Kayak designs, builds, and manufactures leading whitewater, fishing and exploration paddlesports products. With the motto “Build it like it’s your own”, all products are Made in the USA in growing support of the local Tennessee economy. Market leaders in both the whitewater and kayak fishing, kayak manufacturing and strong in the exploration sector, Jackson Kayak continues to introduce new product lines each year. Jackson Kayak’s success is largely due to delivering high quality products through paddlesports specialty shops globally; all supported by regional, national and international team members who are engaged to promote the paddling lifestyle.

About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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Start Making Public Relations Plans for the Outdoor Retailer Show Now

It’s hard to believe that the Outdoor Retailer Show is just 4 months away!  The OR Show will be held in Salt Lake City, Utah from January 22-25, 2009.

Did you know that many companies are already hard at work making preparations to maximize their trade show expenditure? One way that companies can improve their return on investment is to develop a public relations plan to reach out to the hundreds of writers and editors attending the trade show. Those writers can tell thousands of consumers about your latest product or service. That’s why this is an opportunity you can’t afford to ignore!! Wonder what your competitions’ doing?

If they are like Firefly Publicity’s clients, those marketers and manufacturers are finalizing Fall 09 product prototypes and briefing their public relations firms. Advance planning allows companies to craft targeted messages for the trade magazines like the OR Show Daily. Trade publications begin working several months in advance for trade show daily issues. Once the pr firms have created the trade press releases they turn their focus to consumer messaging and press releases for each new product introduction. Press releases may also be created to highlight corporate initiatives, sales promotions and personnel news.

It’s also important to create product photography that the press can use if necessary. Larger circulation publications may shoot their own images but many high-quality publications and websites will request that company’s supply product photos to accompany their article or product review.

Some outdoor companies are staffed and equipped to create their own press kits. But after budget cuts and headcount reductions, many companies are now outsourcing their public relations efforts to pr firms that specialize in their industry. PR firms, like Firefly Publicity, have established relationships with the writers and editors in their specialized industry.

The public relations firm can focus on the pr effort while the in-house marketing managers handle the advertising, catalogs, website, trade show booth and point-of-purchase displays. Some marketing managers also have the additional responsibility of managing the sales staff and national accounts. To achieve the best public relations results, a professional pro-active effort is needed. If your company is just reacting to writer’s requests you can bet your missing at least half the press coverage potential. Honestly, who can do a great job and deliver measurable results when asked to juggle all those important responsibilities?

If your company is attending Outdoor Retailer, ATA, SHOT Show, The Miami Boat Show or ICAST, contact Firefly Publicity to see what they can do to make your job easier and increase press coverage for your company and its products and services. Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.