Posts Tagged 'public relations'

Irish Setter® Traveler Shoes Are Stylish & Comfortable

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Irish Setter #3805

RED WING, MN (June 2017) —Irish Setter Traveler shoes provide stylish comfort. The non-marking Traveler’s RPM sole technology reduces weight while providing exceptional comfort and durability. A cushy memory foam footbed and supple full-grain leathers enhance the comfort level. Stylish stitching gives these shoes a relaxed, casual look perfect for evenings, weekends or work. These casual shoes are built with the same quality found in the legendary line of Irish Setter boots.

Men’s Traveler Shoes (sizes 8-12, 13, 14 in D and EE widths)

  • Style #3806** is an oxford in brown, $109.99*
  • Style #3804** is an oxford in tan, $109.99*
  • Style #3805* is a chukka in tan, $119.99*
  • Style #3808 is a chukka in gray, $119.99*
  • Style #3812 is a slip-on in gray, $109.99*

“Traveler shoes are inspired by the looks of our traditional boots and the lightweight feel of athletic shoes,” explained Charley Bryant, Irish Setter Line Manager at Red Wing Shoe Company.

Traveler shoes will be available at leading outdoor retailers in July 2018. Visit www.irishsetterboots.com for the retailer nearest you.
About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of Red Wing Shoe Company that produces a full line of performance hunting boots and rugged outdoor casual footwear. Irish Setter continues to use leading technologies and the finest materials to offer customers the highest quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com.

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About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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FireDisc® Portable Propane Cookers Easily Cook Fish, Seafood & More On The Go

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HOUSTON, TX (June 2017) –FireDisc is revolutionizing how fishermen cook shore lunch and how outdoorsmen cook in camp. FireDisc is a robust cooking device that was made to travel with you in your truck or boat. FireDisc seasons like a cast iron skillet producing excellent fish anyway you like it. FireDisc can also boil large amounts of shrimp, fry seafood and it takes-down to fit in any boat, large or small, sets up easily to work dockside or convenient shore lunches on the go! Powder-coated and heavy duty built to last.

Better yet, FireDisc will cook virtually everything. It operates on a readily-available 16.4 oz. propane canister, fires up fast (no waiting for charcoal or fire), cooks for plenty of people, seasons like a cast iron skillet and cleans up quickly with just water.

FireDisc is massively overbuilt, incredibly easy to use and designed to last for years to come. It’s perfect for anyone who likes to fish, hunt, camp, RV, tailgate or just recreate outdoors all year around.

Why people love cooking with FireDisc Cookers:

  • Portable and easy to haul
  • Heats quickly with propane
  • Easy to clean with just water
  • Great for cooking for large groups
  • Perfect for cooking delicate items like fish and vegetables – no grates
  • Year-round cooking
  • Available in several sizes: 24” or 36”, shallow or deep

FireDisc President Griff Jaggard explains, “Everyone loves how easy FireDisc is to haul, set up, cook on and clean. It’s perfect for cooking in the great outdoors or even in your back yard.”

FireDiscs come in deep or shallow, short or tall, black or red and are available starting at $279.99 at firedisccookers.com and at select outdoor retailers and hardware stores across the country.

About FireDisc® Cookers

 A FireDisc® portable propane cooker is built to haul and cooks it all. Influenced by plow disc cookers from past generations, FireDisc® is an extremely well-built, high-performance cooking device designed for outdoorsmen. It gives you maximum portability and cooking versatility but with minimum effort. FireDisc® is easy to bring along (it takes down into three parts), fires up fast, cooks plenty of good food and cleans up quickly with just water.

Based in Houston, Texas, Fire-Disc® Cookers was founded by two brothers who share a passion for food and the outdoors – Griff and Hunter Jaggard. Growing up in Texas they had seen discada cooking and decided to improve upon that concept and developed premium, portable cookers and accessories. Now they are sharing this authentic border-style outdoor cooking method with the rest of the country and beyond. For more information, visit http://www.firedisccookers.com.

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FireDisc 36 Original Fireman Red_shadow

About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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New Pedal Craft & New Brand from Paddlesport Veterans Introducing the 360° / Angler from Blue Sky Boatworks

Blud Sky BW logo

SPARTA, TN (July 21, 2017) Jackson Kayak today announced the company will debut a new boat brand and the brand’s first model at Outdoor Retailer next week. Blue Sky Boatworks emerged from collaboration between Jackson Kayak’s development team and paddlesports veteran Andy Zimmerman and his design team, which includes multi-hull guru Jim Brown.

Built on a catamaran platform and manufactured by Jackson Kayak at its Tennessee facility, Blue Sky Boatworks will launch with the new 360° / Angler. Consumers will immediately notice the ease of entering the stable craft. Then they will also notice the boat’s efficiency and how quickly and comfortably they can cover water and pursue their passion – fishing, hunting, birding, photography, camping, fitness – whatever they love doing on the water.

The combination of these features makes the new 360° / Angler unique in the marketplace:

  • Effortless speed with Flex Drive system. Three-blade prop and 12:1 crank ratio equals more performance with less energy
  • Amazing stability with twin hull design. Stand, turn and walk bow to stern.
  • Personalized comfort with an ergonomic 360° swivel seat that can be raised and lowered and positioned for optimal positioning for pedaling.
  • Unmatched versatility with 34 square feet of deck space and multiple gear tracks to customize for pursuits.
  • Unique portability with quick disassembly. Trailer it, drop it in the back of a pick up or car-top it.
  • Flexible power. Easily converts from Flex Drive pedal to Flex Drive electric.
  • Convenient left-hand and right-hand rudder control at the seat.
  • Molded bow hatches for gear and rod storage or to accommodate batteries for fish finders, etc.
  • Bow frame extended to support optional front porch. Designed for extra gear and/or a dog, it can also support the user’s weight for sight fishing or landing a fish.
  • Ample space behind the seat to accommodate an Orion Cooler, tackle storage and platform for Power Pole® anchors.
  • Wheel assist is bungeed behind seat so it won’t drop in the water. Vertical post has extra gear track for mounting rod holders and transducer.

“We’re excited about this new concept and thrilled with the reception this prototype has received,” said Jackson Kayak’s Joe Pulliam. “We think when the industry sees it and demos it at Outdoor Retailer; Blue Sky Boatworks is going to create a lot of buzz.”

Learn more and get updates at BlueSkyBoatworks.com.

About Blue Sky Boatworks

Setting the goal of overcoming the limitations of more traditional kayaks, the Jackson Kayak product development team collaborated with paddlesports veteran Andy Zimmerman and his design team, including multi-hull guru Jim Brown. And Blue Sky Boatworks was born. Built on a catamaran platform and manufactured by Jackson Kayak at their Tennessee facility, Blue Sky Boatworks brings the freedom and joy of human-powered craft to the huge market daunted by the challenges of kayaks. Current pedal kayak owners are also very likely to cross over for the higher level of customization, performance and comfort. Blue Sky Boatworks delivers. BlueSkyBoatworks.com

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blue sky_F3Q

About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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FireDisc® Cookers Are A Hot Father’s Day Gift Idea

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HOUSTON, TX (May 2017) – FireDisc® is the perfect Father’s Day gift for the Dad who likes to fish, hunt, camp, RV, tailgate or just recreate outdoors.

Unlike grills, which require charcoal and the disposal of spent charcoal, don’t disassemble, and are a pain to pack, the FireDisc Cooker is made to bring along. The clever three-piece design makes assembly/disassembly a breeze (no tools) and allows for easy transport and storage.

Better yet, FireDisc will cook virtually everything. It operates on a readily-available propane canister, fires up fast (no waiting for charcoal), cooks for plenty of people, seasons like a cast iron skillet and cleans up quickly with just water.

FireDisc is massively overbuilt, incredibly easy to use and is a unique gift that any Dad will use all year around ­– and for years to come.

FireDisc President Griff Jaggard explains, “Everyone loves how easy FireDisc is to haul, set up, cook on and clean. It’s perfect for cooking in the great outdoors or even in your back yard.”

FireDiscs come in deep or shallow, short or tall, black or red and are available starting at $279.99 at firedisccookers.com and at select outdoor retailers and hardware stores across the country.

About FireDisc Cookers

 A FireDisc® portable propane cooker is built to haul and cooks it all. Influenced by plow disc cookers from past generations, FireDisc® is an extremely well-built, high-performance cooking device designed for outdoorsmen. It gives you maximum portability and cooking versatility but with minimum effort. FireDisc® is easy to bring along (it takes down into three parts), fires up fast, cooks plenty of good food and cleans up quickly with just water.

Based in Houston, Texas, Fire-Disc® Cookers was founded by two brothers who share a passion for food and the outdoors – Griff and Hunter Jaggard. Growing up in Texas they had seen discada cooking and decided to improve upon that concept and developed premium, portable cookers and accessories. Now they are sharing this authentic border-style outdoor cooking method with the rest of the country and beyond. For more information, visit http://www.firedisccookers.com.

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FireDisc 36 Original Fireman Red_shadow

About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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FireDisc® Portable Propane Cooker Is the Smart, Convenient Way to Cook for a Labor Day Crowd

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HOUSTON, TX (August 2017) – Celebrate this all-American holiday with the FireDisc Cooker that’s revolutionizing outdoor cooking. FireDisc is a robust, portable cooking device that’s simple to use, quick to fire up and easy to clean. It has ample room to cook a feast for a crowd in your backyard, yet portable enough to take with you to any park or party location. FireDisc is built to haul and cooks it all. It fires up fast, unlike charcoal and campfires,  with a readily-available 16.4 oz. propane canister and cleans up with just water! Simply season like a cast iron skillet and you’ll be good to go. Enjoy the smart, convenient way to cook for a large crowd and with plenty of time to relax.

Over-engineered to take a beating and keep on feeding, this makes FireDisc perfect for everyone – especially outdoor enthusiasts who like to fish, hunt camp, RV, tailgate or those who enjoy cooking good food outdoors.

Why people love cooking with FireDisc Cookers:

  • Portable and easy to haul
  • Heats quickly with propane
  • Simple water cleanup
  • Large cooking surface area
  • Perfectly cooks meats, fish and vegetables, all at the same time – no grates
  • Year-round, all-weather cooking
  • Several sizes: 24” or 36” legs, shallow or deep discs; available in black or red

FireDisc President Griff Jaggard explains, “Everyone loves how easy FireDisc is to haul, set up, cook on and clean. It’s perfect for cooking in the great outdoors or even in your back yard.”

Starting at $279.99, FireDisc Cookers are available online at firedisccookers.com and at select outdoor retailers and hardware stores across the country.

About FireDisc® Cookers

A FireDisc® portable propane cooker is built to haul and cooks it all. Influenced by plow disc cookers from past generations, FireDisc® is an extremely well-built, high-performance cooking device designed for outdoorsmen. It provides maximum portability and cooking versatility but with minimum effort. Its simple design breaks down into three parts making it easy to transport.

Based in Houston, Texas, Fire-Disc® Cookers was founded by two brothers who share a passion for food and the outdoors – Griff and Hunter Jaggard. Having seen discada cooking, they decided to improve upon that concept and developed FireDisc Cookers. Now they want to share this authentic border-style outdoor cooking method with the rest of the country and beyond. For more information, visit http://www.firedisccookers.com.

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FireDisc 36 Original Fireman Red_shadow

About Firefly Publicity

Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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How to Select Your Next Hunting Boot

Irish Setter Ravine 2880

Irish Setter Ravine hunting boot

Selecting the right hunting boot and the right fit will make a big difference in your outdoor experience.  Kim Emery, spokesperson for Irish Setter boots, is sharing some general information to help you start out the hunting season on the right foot.

Hunting boots can be divided into different categories based on terrain and weather conditions. The upper materials, linings and soles are the variables that make these boots work in different environments. To properly select a boot you should think about what you’ll be walking through, the wetness, the temperature, scent control and the terrain underfoot.

The boot upper is the part of the boot that’s above the sole. It supports your ankle and protects your foot against abrasions from sticks, thistles and rocks. The upper materials are usually leather or leather with nylon fabric. Leather provides support and protection and will be sturdier than most fabrics in rocky conditions. Leather quality can vary quite a bit. The top of the line is a full grain waterproof or water-resistant leather. Lower priced boots often incorporate more nylon or use split leathers. Fabric panels can help make the boot more lightweight, flexible and affordable. Fabric panels frequently use popular camouflage patterns to complement your hunting clothes.

Waterproofing is another feature that can be extremely important for hunters. In extreme cases cold, wet feet can lead to a medical emergency. If you’re walking through dewy grass in the morning, you may only need a water-resistant leather without a waterproofing system.

Another major consideration in your footwear selection is insulation. Choose your insulation need by the air temperature, ground temperature and amount of foot movement. If you’re planning to hunt in a warm climate you’ll probably want a non-insulated product.  Insulation is measure in grams. Two hundred grams is about the least amount of insulation you can buy in footwear. Insulation numbers increase from there to 2000 grams. Deer hunters need to balance their need for a non-sweaty walk in and out with the need for a comfortably warm foot while stationery in a deer-stand, not generating any foot heat.

Big game hunters often value scent-control when hunting at close range. Some scent control products block foot odors from escaping. Others approach scent control by killing odor-causing bacteria. This process can be applied to various materials from leathers to linings to footbeds.

Last but not least are the soles. Soles provide varying levels of traction, cushioning, shock absorption, lateral stability and flexibility. Try to balance your need for flexibility, which makes walking easier, with durability which provides longer wear over time.

Tread size is critical when selecting a boot. A shallow tread works best for varying upland terrain to limit mud and debris pick-up. A deeper, more aggressive tread works best for mountainous and hilly terrain. Manufacturers provide a variety of options so you should be able to find the right one for your needs.

Hunting boots play a critical role in the enjoyment and success of your hunting experience. Take the time to find the right hunting boot so you won’t need to think about your boots during your hunt, just the hunt itself.

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About Kim Emery & Firefly Publicity

Kim Emery is the owner of Firefly Publicity and handles public relations for Irish Setter boots. Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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Inspect Hunting Boots Now

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Irish Setter VaprTrek hunting boot

It’s time to check out existing hunting gear to make sure it’s ready for another season in the woods and fields. Gear is just as important as strategy to ensure a successful outing. “Footwear is a critical piece of gear that can make or break a hunting experience. Hunting boots that don’t perform can make a good day of hunting go bad quickly. And no one wants to be the weak link that cuts the day short for everyone,” said Irish Setter boots public relations manager Kim Emery.

Several problems can result from hunting in boots that are past their prime according to Emery. Holes, cracks and tears can allow water to enter the boot which creates an unpleasant feeling and can hasten hypothermia and trench foot. A separating sole can lead to a trip or fall or complete sole failure. Not something you want to happen when you’re miles from camp. Overly soft leather reduces ankle support which can lead to sprains. Soles may go flat without proper arch support. Poorly fitting footwear can cause annoying calluses, blisters or corns. Walking in poorly fitting shoes or boots can lead to knee and back problems.

“It’s always best to select a high quality boot like Irish Setters. But if they don’t fit properly, even the best boots can give you problems,” advised Emery.

So inspect your boots now to determine if you need to replace them. Footwear experts advise replacing boots if:

  • Holes or cracks in outsole
  • Worn heel or outsole
  • Sole separating from boots
  • Broken lace hooks or lost eyelets
  • Hole in upper fabric or leather
  • Leather that’s damaged or worn thin
  • Soft or crumpled leather or fabric at back of heel
  • Broken midsole or shank
  • Degraded cushioning under the foot
  • Fallen arch support
  • Torn lining
  • Tight fit or sloppy fit

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About Kim Emery & Firefly Publicity

Kim Emery is the owner of Firefly Publicity and handles public relations for Irish Setter boots. Visit http://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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